Almighty Athlete Chapter 33: Business value development
Capital Airport.
The national team was surrounded by reporters as soon as they got out of the plane.
broke the Asian record, the first Asian who ran within 10 seconds, the first yellow man who ran into 10 seconds, broke the Japanese monopoly of Asian sprint, etc., enough to attract the attention of the media, although the 9.99 second result It is not enough to compete with those big European and American coffee, but it can also be called the biggest breakthrough of sprinting into the 21st century.
However, the national team learned the lessons from the Philippines, and did not let Zhang Guan participate in the interview at all. The national team was worried that Zhang Guan would become passive again if it said something like "breaking the world record". Therefore, both Director Ma and Director Yu agreed that after training Zhang Guan and letting him face the media, at least Zhang Guan should know what not to say.
Director Ma briefed the game at the airport and did not answer reporters’ questions. Later, the Athletics Management Center will hold a special press conference for the Asian Athletics Championships, when it was time to officially face the media.
achieved breakthrough results, recognition is indispensable, the body always gave Zhang Guan300,000 bonus. However, these 300,000 bonuses only reached 100,000 in Zhang Guan.
The General Administration of Sports did not issue the "Interim Measures for the Administration of Prizes for National Team Athletes' Awards" until 2010, which clearly stipulates the distribution of prizes. Prior to the issuance of the "Measures", one-third of the athlete's bonus distribution was turned over to the Association as a sports fund, one-third to coaches and other active personnel, and the remaining one-third were athletes. Among them, sports funds will be distributed in proportion by the management center and local associations. Fortunately, the national prizes that broke the Asian record this time belong to a small number of bonuses that do not pay taxes, or they will have to deduct some personal income tax.
The Provincial Department of Sports rewarded Zhang Guan for a set of housing with a construction area of more than 120 square meters, which is not large. Although the house price has not been raised this year, the value of a set of 120 square meters of housing in the urban area of the province is also 300,000 About, and the registered unit of Zhang Guan is the Provincial Sports Department, this house is regarded as the sports hall to reward its employees, and it is the process of employee welfare, there is no need to allocate it again, so it is more affordable than the total reward of 300,000. many.
The second day after returning to the country, Tian Xie held a commendation meeting, after which the national team was temporarily disbanded, and the participating athletes would return to their respective units.
Athletes' registration units are all provincial sports authorities. After being selected into the national team, they will participate in the regular training organized by the national team. Some international events will also be called up. Usually, athletes mainly stay in their respective provincial teams for training. Only very few big-name athletes can always enjoy the treatment of national team training.
However, many athletes will stay one or two more days before returning, mainly to deal with some media interviews, such as Zhang Guan, and have been interviewed by several media. This type of interview is to pre-read the manuscript in advance, and then read it according to the manuscript.
When Zhang Guan packed his luggage and was about to leave the athlete’s dormitory, he met Yu Guidance at the door
At this time, Yu Gui’s mood is obviously very good, and the usual dark circles are gone. The historic breakthrough made by Ya Tiansai makes Yu Gui sleep a good night’s sleep, so Yu Gui seems very relaxed.
Guided to call Zhang Guan aside and said: "Xiao Zhang, this time it is a special thing to stay, I have to remind you first. You broke the Asian record this time, and ran into 10 Within seconds, it can be regarded as a celebrity in the country, I believe that it will not be long before someone will ask you to advertise or endorse products."
was deliberately paused in the guidance, and then said: "The country does not have a very clear standard for the commercial development of athletes. According to the previous management, the field management center will definitely take the initiative to find you, responsible for the development of your commercial value. In this way, domestic athletes basically adopt this method. For example, Liu Feiren of the 110-meter hurdle signed a contract with the Tian Association, and the Association is solely responsible for the development of its commercial value."
Zhang Guan carefully recalled that he still has an impression about Liu Feiren’s endorsement brand. In 2003, Liu Feiren began to endorse commercial brands. In this year, Liu Feiren signed two endorsements, namely Coca-Cola’s 350,000 endorsement contract and Nike’s 500,000 endorsement contract each year. Nike’s endorsement contract also includes equipment, The value of clothes, shoes, etc. is 200,000, which means that the value of Nike's products for Liu Feiren is also included in the 500,000 endorsement fee, and the actual endorsement fee is only 300,000.
These two endorsement contracts are very profitable, because Liu Feiren won the Athens Olympics the following year, and his value has risen dozens of times. Later, Liu Feiren’s endorsements were all 5 million jumps, the highest ever. Received 15 million endorsements.
Zhang Guan knows that since embarking on the path of athletes, commercial value is always an unavoidable topic, and on this issue, the superior association is a peak he must face. Regarding the development of the commercial value of athletes, the first step is to determine who will develop it. If it is placed abroad, it is easy to make it clear that athletes will find a sports agent or an economic company, but the domestic situation is much more complicated.
Football, basketball and other commercial projects, although there are also restrictions of superior management associations, but athletes can have their own agents. Such as some internationals and national players, they not only have their own brokers, but many brokers also have a great future. For other non-Olympic events, athletes can also have their own agents, such as Xiao Ding of Snooker.
But for other sports, especially the Olympics, it is difficult for athletes to have their own agents. Almost all management associations or management centers are responsible for their own business development. Just like Liu Feiren, such a big-name athlete can have a team of agents to serve him specifically, but he did not even have a serious agent while he was an athlete, so the activities are arranged directly by the Tianguan Center. of.
In terms of laws and regulations, there are no clear requirements and regulations on the use of brokers by athletes, but many associations have internal regulations that do not allow athletes to use their own agents. Development, such internal regulations sometimes do not even have a written official document, can only be regarded as a hidden rule, but it requires athletes to comply.
In Zhang Guan's view, if the association is solely responsible for its own business operations, it is equivalent to signing a contract of sale. Perhaps there is not much economic loss, but it will certainly lose its freedom. Brands still shoot advertisements, and even participate in some business activities will be restricted, they can not do whatever they want, all the management department said. For example, Liu Feiren in the 2008 Olympics was actually injured and could not run, but for the contract worth 500 million yuan, he still forced to play, and there was a heartbreaking scene.
After selling the association at the same time, they lost their autonomy, and many things must also obey the instructions of the association. Commercial activities, let you directly lose the source of income, forcing you to continue to be a good baby. Of course, this is also one of the reasons why many sports associations do not allow athletes to use agents. Athletes with money can easily become corrupt and become disobedient. This is a consensus in the sports world. At present, the domestic athlete management system is still the same as that of the last century. There is no technicality and humanity, and it is simple and rude. Administrative punishment and deductions are the most important methods for managing athletes.
However, signing the Association of Tian also has many advantages. First, the most direct thing is to lean against the big tree for a cool ride. There are many unspoken rules in the business star circle. Even big-name stars often encounter some unfair treatment, such as the crushing of some companies, the coercion of individual bad forces or the smear of the media, etc. The star's reputation is nothing compared to it. . All of the above injustices must be bowed to the government department. Under the umbrella of the Tian Association, it is not a matter of squeezing, forcing, or discrediting.
Secondly, if Tian Xie is solely responsible for commercial development, it can save a lot of money. Be aware that hiring a dedicated broker or brokerage team pays, and the price is not low. For example, the endorsement fee, the broker should draw 4% to 6% from the star, and the advertising fee may even be more than 10%. . Considering that sports stars' endorsement fees and advertising costs can only be 50%, the other should be turned over to the association as a sports development fund and distributed to coaches and other relevant personnel. If they are drawn again, sports stars will lose a lot of income. If the competent association is in charge, there is no need to pay the broker’s fees. From another point of view, since the final turn of the turn in must be a lot of turn in, the signing of the association is equivalent to a big backer for Baiying.
The third advantage is that Tian Xie is a state-level organization after all, and it is still very serious about the selection of commercial brands. This can be seen from Liu Feiren's endorsements and advertisements, all of which are well-known domestic and foreign brands. Miscellaneous brands of small companies simply disdain, which is also conducive to maintaining and improving the image of stars.
"Pros and cons! How to choose?" Zhang Guan hesitated and asked: "Apart from letting the association take full responsibility for commercial development, is there any other way?"
Guide Yu smiled slightly, he seemed to perceive what Zhang Guan thought, and said: "You can also sign a contract with the center and find a professional agent yourself, but if you do this, I think the above may not be I will agree so easily."
"above?" Zhang Guan asked a little puzzled.
"I mainly refer to the association. The field management center is only responsible for the specific business department, but only responsible for the implementation, but the decision-making power of major matters is still in the field association." Yu guide then explained.
"You mean, they will wear shoes for me?" Zhang Guan asked immediately.
"Although it is not 100%, it is very likely." Yu Guidao sighed. The young man has his own ideas, he can understand them, but no matter what the matter is, when it involves specific interests, it will become very complicated.
"The tube can be really wide, anyway, there should be no less points, why does the association still care about that." Zhang Guan complained.
"This..." Yu Gui did not know how to explain for a while.
But Zhang Guan said: "I understand that athletes are actually a resource. The more high-quality resources, the more popular. It is like the countries in the Middle East that sell oil. The higher the oil production, the more cattle. They don’t sell oil to anyone else, as long as they give a lot of money. But the actual situation is like this, many countries have to ask them to sell, they get more benefits from buyers by manipulating oil ."
"Uh... you understand it well, it seems so!" Yu Guizu feels that Zhang Guan is a bit far away and hasn't responded for a while.
"Coach, how do you think I should choose?" Zhang Guan asked.
Yu Gui shook his head, and then said: "Don’t ask me, I have never participated in the decision-making of this kind of thing, and I will not even give you any advice. You have a long way to go in the future, how do you go? Choose it yourself. If I choose it for you, in case you regret it in the future, wouldn’t you blame me for being older!"
......
sitting in the car~IndoMTL.com~ Zhang Hang You looked at the scene flying over the window and fell into a deep thought.
Zhang Guan does not want Tian Xie to represent his own commercial value development right, which has nothing to do with economic interests, but he does not like others to decide his own affairs, he thinks it is his own rights, so He decided to find a way to protect his rights.
But defending your rights and interests cannot depend on the law alone, the most important thing is to look at the strength. The society is such a reality. A small citizen has no right and no money. When he suffers from injustice, he can only swallow his life and survive; but if he is a big star, he will swear a few words, the media will pay attention, and things will get quickly solve.
"I am not a big-name athlete yet, what should I do if the TACC finds it now? If I refuse it directly, I am afraid that it may be a little bit bad. The best way is to procrastinate first. Wait until I become a sports When you are a superstar, you will naturally have the right to speak. You may be able to talk to them at that time." Zhang Guan thought about it and suddenly found a good excuse.
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