Almighty Game Designer Chapter 262: 1 stone stirs 0 layers of waves
Now, the Thunder game platform has reached a turning point and is about to take a crucial step.
And what Chen Mo will do next will make the entire game circle dumbfounded.
……
October 8.
On the first day after the National Day holiday, most people have not recovered from the dream of the holiday.
At noon, many office workers sorted out the remaining work they had accumulated last week, made a perfunctory work plan for this week, and then began to prepare to enjoy lunch and lunch breaks to soothe their restlessness at work on the first day after the holiday.
At lunch, many people took out their phones and prepared to play mobile games for a while as a pastime.
Immediately, they received a shocking news.
The news spread in the game circle and the player community within the first time.
On the homepage of the Thunder game platform, Chen Mo announced an extremely important news.
From now on, Thunder Game Platform will become a comprehensive digital game publishing and social platform. Unlike before, it will allow any independent game designer to publish games on the platform and provide promotional and recommendation services for these games. Provide them with free user resources and participate in profit sharing.
Of course, these games must first be reviewed by the gaming committee and obtain publishing qualifications before they can apply for uploading to the Thunder game platform.
In one sentence, Thunder Game Platform will no longer only sell games developed by Chen Mo, but will allow other designers to publish games and use the resources of this platform, just like the Dichao Game Platform and Shenhua Game Platform. To promote it.
Moreover, the more shocking is yet to come.
In terms of sales terms:
1. After the developer sells the game on the Thunder game platform, it can also be sold on other platforms, but the game cannot bypass the Thunder game platform for charging.
2. Thunder game platform will give designers some pricing and marketing strategy suggestions, but the final decision lies with the designers themselves.
3. In terms of game sharing, the Thunder game platform will only draw 10% to 30% of the game’s net revenue, and all other revenue will go to the designer. The specific share ratio depends on the quality of the game. If the game is recognized, it is possible to get a share of 19 at most (platform one, designer nine). Rebirth of China Entertainment King
The first two items are nothing special. Basically, other game platforms also follow this rule.
Although there are some exclusive games abroad, in general, multi-channel games are still the mainstream in China, especially for PC and mobile games.
In terms of marketing strategy, different game platforms are also different. When facing some designers who have little bargaining power, such as the Emperor Dynasty game platform and the magical game platform, they often strongly require the other party to fully implement their own marketing strategies, and sometimes even overdraw the game life to extract maximum value.
At this point, Chen Mo’s statement is to tell those designers that he will have some guidance on marketing strategies, but will never interfere with the other party’s decision.
The third thing that shocks people the most is the exaggerated ratio of nineteen nines.
Currently, the official domestic app store is divided into two to eight, and 20% of the game's profit is taken away and used for the daily operation and various tasks of the game committee. This is already a very low and very low number.
General game channel providers often adopt a 50-50 strategy. Like the Dichao game platform, only very good games can get a 50-50 ratio. Some newcomer designers, if the product is not particularly strong, put it in the Dichao game. The platform may only get 10% to 20% of the revenue, and 80% of it is taken away by the Emperor's game platform.
Of course, for designers, because the Emperor Dynasty game platform controls a large number of players, even if 80% of the revenue is taken away, the game's profitability is still very considerable.
Therefore, channel vendors in the game industry still have a very important influence. The R&D capabilities of Dichao Mutual Entertainment are almost as good as Zen Mutual Entertainment, but they can suppress Zen Mutual Entertainment for a long time. The killer of the game platform.
The division strategy set by Chen Mo is simply flipping the table and breaking the unspoken rules of the game circle nakedly.
According to the sharing strategy formulated by Chen Mo, the Thunder game platform only draws at most 30% of the game revenue. If the game is better, this ratio may even drop to 10%.
This will be a huge temptation for some newcomer game designers.
Because the Thunder game platform is already the third largest game platform in China, and it has a large number of user resources, there is no doubt about its ability to promote the game.
And the ultra-low commission ratio can double the income of these newcomer designers, which is much stronger than the Emperor Dynasty game platform. Rebirth of the Phoenix is facing the world
(Of course, the official game market’s rake is also very low, but because there are too many games and the promotion mechanism is cumbersome, new games must climb step by step from the lowest recommended position, so the promotion effect is not good.)
……
One stone stirred up waves.
Whether it is players, designers, or major distributors, this matter is hotly discussed.
Communication group of a designer.
"Have you heard that Chen Mo's Thunder game platform is about to be opened, and you can freely upload new games to his game platform!"
"I heard, and the rake is really too low. The highest rake is only 30%!"
"It is definitely good news for us! I plan to publish the new game on the Thunder game platform to try it out."
"Be careful of being trapped."
"No, the Thunder game platform is already the third largest game platform in China, and Chen Mo has already stated clearly that it is not exclusive, does not interfere with marketing and pricing strategies, and only draws 30% at most. This is straightforward Hanging on the homepage of the platform, countless people have seen ~IndoMTL.com~How could he regret it?"
"Yes, the Thunder game platform has developed so well in recent years. It is already a very influential platform in China."
"It is indeed a good opportunity. Independent game designers like us who are struggling, can earn more milk powder money."
"However, what does Chen Mo think? With such a low share ratio, let alone whether he makes money or not, isn't this tantamount to beating the face of the emperor game platform and the fantasy game platform?"
"Yes, isn't the unspoken rule of domestic channel dealers that the maximum split is five to five? Chen Mo directly reduces the split to three to seven. Isn't it a proper thing to do?"
"Chen Mo will offend many people this time."
"Yeah, although he did not deal with the mutual entertainment of Emperor Chao before, he is a designer and a developer after all. But now he is doing this as a channel vendor, which is tantamount to destroying all channel vendors. Your job!"
"I think Chen Mo's ambitions are not small. He probably wants to build the Thunder game platform into the largest game channel in China. This is completely a price war!"