Almighty Game Designer Chapter 356: Ticket sale
September.
The fourth floor of the experience store, in Chen Mo's own studio.
The person sitting across from him is a slightly blessed middle-aged man who does not seem to be over 40 years old. This is Yan Huang’s chairman, Kaiwen Zhang.
This time Zhang Kaiwen came to the imperial capital. On the one hand, he came to see the performance effect of the "League of Legends" game on the holographic projection. On the other hand, he met with Chen Mo about some specific matters about the finals.
As for how much the ticket price of the finals should be set, Zhang Kaiwen and Chen Mo have certain differences.
According to Yanhuang’s previous experience in hosting e-sports competitions, the ticket price is basically set between 100 and 300, with 150 being the middle gear.
However, due to the high cost of the venue rental this time, and the various equipment and inputs are relatively large, if you collect tickets at this price, you may lose money.
Of course, Zhang Kaiwen knows that Chen Mo intends to make the "League of Legends" tournament into a series, which is a longer-term goal, so his opinion is that this world tournament will lose a little bit, and the price will be lower. Increase the popularity, and play a certain role in publicity.
But Chen Mo requested that the ticket price be set at 180 to 580, especially in the front row. The big screen and holographic projection can be clearly seen, and even the facial expressions of the contestants can be clearly seen, Chen Mo I think it is not expensive to sell 580.
Zhang Kaiwen hesitated slightly: "Mr. Chen, I think your price is still slightly higher, because currently there are not so many e-sports audiences in China. Based on our previous experience, the front row tickets for 300 yuan are already available. It’s a bit expensive. After all, traditional sports, like tickets for some basketball games, only sell for 500 or 800 in the front row. E-sports games are still too niche. This fare..."
Chen Mo smiled: "Zhang, this is the "League of Legends" World Finals, only once a year, this year is the first. To be honest, I think the money is too cheap. I’m not surprised if the fare reaches two or three thousand, let alone 580."
Zhang Kaiwen still hesitates: "But Mr. Chen, you also have to consider the number of viewers..."
Chen Mo said: "Currently, the number of global players in "League of Legends" is about to exceed 7 million. This volume has far surpassed all previous competitive games, including "Warcraft", which is not an order of magnitude at all. And , The game mode of "League of Legends" is different from the first-person game. Its third-person perspective is very suitable for watching the game. The visual effect of the game is far superior to any other game."
"Moreover, this global finals will also launch a series of linkage activities, such as buying tickets to get skins, limited avatars for each team, limited figures, etc. In fact, this ticket is of great commemorative significance. , Don’t worry about no one buying it."
"The highest price is set at 580, which is already very cheap."
Zhang Kaiwen still hesitates.
Chen Mo smiled and said: "Mr. Zhang, I know more about the current popularity of "League of Legends" than you, so don't worry about it, just follow the pricing I said."
Zhang Kaiwen thought about it again and found that he really didn't seem to have any other reasons to refute, so he nodded and accepted Chen Mo's statement.
"Well, the fare is set at 180 to 580. I will contact the relevant ticketing company. As for the promotion method of this competition, besides regular promotion, does Mr. Chen have any good ideas?" Zhang Kaiwen Asked.
"It doesn't matter, you can just use the usual way to promote Yan Huang, and I will do the rest." Chen Mo thought for a while, and said, "Also, remember to use an electronic ticket and swipe your ID card to enter the venue."
Zhang Kaiwen was taken aback: "Electronic ticket? The cost of the electronic ticket system is much higher."
Chen Mo nodded: "Yes, you also want an electronic ticket. Anti-scalper."
Zhang Kaiwen hesitated: "Mr. Chen, the scalpers shouldn’t be staring at an e-sports game, right? Based on our previous experience in running games, some low-priced tickets for 100 yuan may not be sold out. If there are scalpers. , It can increase our income..."
Chen Mo shook his head: "Listen to me, use an electronic ticket."
Zhang Kaiwen saw that Chen Mo's attitude was more determined, so he stopped insisting. After all, this is not a big deal. So many things have already been compromised, and there is no need to insist on such a small matter.
However, Zhang Kaiwen still feels a little guilty. The fare is so high and it is an electronic ticket. How high is Chen Mo's psychological expectation for this S1 World Finals?
Can this ticket be sold out?
If no one buys the high-priced tickets by then, for the live effect, we can only hire additional people to serve as the live audience.
If that were the case, the scene would be a bit ugly.
However, Zhang Kaiwen also knows that Chen Mo has the final say in the entire event, and he does not have much decision-making power. Therefore, the relevant plan was quickly finalized and followed Chen Mo's specifications.
……
On September 8, the news that the "League of Legends" S1 World Finals was about to be held in the magic city spread throughout the entire "League of Legends" player circle within a day, and it soon spread to the European server and the United States. Clothes and hanbok.
In addition to regular publicity methods, Chen Mo also posted the news of the S1 World Finals on the homepage of both the national server client and overseas client, including the time, location, list of participating teams, schedule and so on.
In addition, Chen Mo also opened up a special page on the official website of "League of Legends" to continuously release some news of this world finals. This page will also be continuously updated during the World Finals.
During the World Finals, there will also be a dedicated live broadcast page on the homepage of the client to broadcast the whole game.
Chen Mo also specially posted a long Weibo to introduce the S1 World Finals.
""League of Legends" S1 World Finals tickets are officially on sale~IndoMTL.com~You can click the ticket purchase link on the official website to buy tickets."
"The World Finals will be held in Magic Yuanda Plaza. There will be 16 teams from all over the world competing for the "League of Legends" Supreme Glory: the first season championship trophy."
"All players who watch the game at the game site will get a new skin in the game: the champion blade Riven. Players who purchase VIP tickets will also get a limited figure of the card master."
"At the same time, the avatars of all teams will be released this time. Players can purchase avatars in the game to support their favorite teams (each summoner is limited to 2). If the team wins the championship, you will get an extra treasure chest Reward."
"The S1 World Finals this time will be the e-sports event with the highest specifications and the best live effects so far. We will give every summoner who comes to the scene the most exciting e-sports experience!"
The news of the "League of Legends" S1 World Finals immediately caused an uproar among the players.
Although the news has been received long ago, after seeing the specific schedule, the players are still shocked by Chen Mo's effort.