Almighty Game Designer Chapter 624: VR Internet cafe cooperation strategy

Chen Mo naturally understands this principle. In a sense, "Prototype" is actually a game of this type. In fact, its levels, plot, combat system, etc. alone are not considered top-notch. , But only the "cool" point, achieved the top.

This kind of game that is particularly prominent in one aspect is most suitable for hype.

A lot of advertisements went down, "Prototype" almost killed most of the video websites and live broadcast platforms, and spread to a wider and wider group of players.

Chen Mo’s pricing for "Prototype" is 998, which is half the price of the VR version of "Dark Souls". On the one hand, this game has limited game capacity and low investment, so it sells cheaply. Some; on the other hand, it is also for the sake of small profits but quick turnover, to expand the paying group as much as possible.

In fact, Chen Mo's "Prototype 1" in his previous life adopted a free strategy in order to expand the player base, but the effect was not good. The reason is that free is worse than discount.

Because "Prototype" is a fast food game.

For a game like "Dark Souls", for the core players, the main fun is multi-week challenges and difficult levels in the later stage. The game content is very rich; but the main fun of "Prototype" lies in the early and mid-stage. Players are not particularly interested in multi-week and difficult challenges.

Just imagine, if "Prototype" is free, after the free period has passed, the players have entered the time of the sage, how many people would choose to make a ticket?

After all, the coolest part of the game has been experienced, what's the point of buying it again?

So Chen Mo's strategy is very clear, discounts, but never free.

From the perspective of pricing, 998 is already a relatively cheap price for a VR game. It really has to be reduced to four or five hundred or even lower, which is meaningless, because the follow-up profitability of this game is basically 0, and it is not Good to add extra charges.

This price is the best price to expand the player group as much as possible while ensuring profitability.

In addition, Chen Mo also arranged for people to contact major domestic VR Internet cafes, especially chain VR Internet cafes, to discuss cooperation with them on "Prototype".

The specific content is very simple. It is to launch a VR Internet cafe exclusive version of "Prototype", and at the same time win some publicity for "Prototype" in the Internet cafe.

The so-called exclusive version of VR Internet cafes means that these VR Internet cafes purchased "Prototype" from Chen Mo and installed it in the Internet cafe's VR game cabin.

The specific price is calculated according to the number of VR game pods. The more VR game pods that are activated, the more expensive the price. The price of permanently activating "Prototype" in a VR game pod of an Internet cafe is 1998, which is equivalent to allowing the account to be shared in an official form. Of course, the price is also doubled.

For a simple example, if there are 30 VR game pods in a certain VR Internet cafe to activate "Prototype", then the Internet cafe needs to pay Chen Mo 59940 soft sister coins to purchase the activation rights for the game.

The consumption of players in VR Internet cafes is 50-200 yuan per hour, and the price varies according to the configuration of the VR game cabin.

The optimization of "Prototype" is better, so it can run well in some low-profile VR game cabins, so it is calculated at the lowest price of 50 yuan/hour.

The original price of VR Internet cafes is 50 yuan/hour, but if players want to play "Prototype", they have to pay extra, and the price will increase to 80 yuan/hour or even 100 yuan/hour.

The specific money is priced by the VR Internet cafe and can be adjusted freely.

For players, 100 yuan per hour is a completely acceptable figure compared to the tens of thousands of VR game pods and more than 1,000 games at every turn. Some games with smaller capacity can actually be cleared for a week. It’s only seven or eight hours, and it’s a bargain after a little calculation.

As for games that lose interest after playing for an hour or two, going to VR Internet cafes is even more cost-effective.

For VR internet cafes, although the price of the internet cafe version is twice that of the regular version, it pays back quickly. The 1998 pricing of each game deck means that as long as players play 40 hours of "Prototype" here, they can pay back, and then they will be net profit.

For such a fun game, all players on this game deck can play 40 hours together, right?

Moreover, this is equivalent to tying the interests of the VR internet cafe with Chen Mo. In order to make more money, the internet cafe will definitely try to promote "Prototype".

For example, posters are posted on the outer wall of an Internet cafe, the icon of "Prototype" is placed in a prominent position on the desktop of the VR game cabin, or a special bundled recharge activity is launched, and the cost of a recharge of XX amount , How many hours can I experience "Prototype" for free, etc.

This is equivalent to a win-for-three situation. Players can spend less money to experience the game, Internet cafes can make money, and Chen Mo can also make money.

Of course, I can play this way, in the final analysis, because "Prototype" is an extremely refreshing fast food game.

In Chen Mo's previous life, "Prototype" has been able to maintain a relatively high popularity in China~IndoMTL.com~Internet cafes are indispensable.

Although they are all pirated.

I have to say that Internet cafes and this fast food game are a match made in heaven. Many players who go to Internet cafes to play other games are tired, they will choose to open "Prototype" without any superb operation, no need to upgrade or do tasks. , Once you enter the game, you can be cool from beginning to end!

So, in Chen Mo's previous life, "Prototype" has always been a popular stand-alone game in Internet cafes, and many people have come into contact with this game in Internet cafes.

In the parallel world, Chen Mo himself, as the developer of "Prototype", must make good use of this. It is absolutely impossible to play this game to death by playing a free strategy.

After Chen Mo issued cooperation intentions to major VR Internet cafes, these VR Internet cafes expressed their willingness to cooperate. Some bought more, some bought less, but no matter how much, they are willing to use this game to enrich it. Internet cafe's game library.

The bosses of these Internet cafes are also very savvy, and they feel very keenly that this game fits the characteristics of VR Internet cafes.

This is "Prototype", if it were "Dark Soul", the effect should not be so good...

After receiving the cooperation plan of "Prototype", these VR Internet cafes all put up signs and even banners for the first time, using bold fonts to promote: This Internet cafe can directly experience Chen Mo's new work "Prototype"!

Chen Mo also specially produced a batch of Alex's cool posters and peripheral products, and gave them to Internet cafes who ordered more games as a means of promotion.

In addition, the "Prototype" cooperative VR Internet cafe list" has been added to the Thunder game platform. Players can search for the nearest "Prototype" cooperative VR Internet cafe to experience this game!

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