Cultivator Returns to the City Chapter 57: Consultation
ask for recommendation, ask for collection! ! ! And thank you for the reward of "Reminiscence"~~
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Bandung Building.
Yin Xiu is sitting in Ji Xueqing’s office.
He held two note papers in his hand and handed it to Ji Xueqing, and said, "This is the recipe I made yesterday. One is to remove scars, and the other is to beautify the face."
"It's done so soon?"
Ji Xueqing was surprised. Yesterday Yin Xiu said that because of the material, the recipe needs some adjustments. She thought that Yin Xiu would have to take at least ten and a half days to get the recipe. Unexpectedly, it would be done after only a day .
accepting two prescriptions in surprise, Ji Xueqing glanced quickly.
Although she is not familiar with pharmacology, she still feels familiar with most of the medicinal materials needed in the prescription, and she has heard it before. Certainly not something too rare.
"I have checked all the materials on the recipe. Except for a few which are slightly more expensive, more than 70% of the materials are cheaper."
Yin Xiudao.
paused slightly, and then said: “The two prescriptions for removing scars will be produced in a thick liquid state, and the usage is to apply them evenly on the scars. The other prescription for beauty and beauty is a pill, which is taken orally. The dosage is one day. One pill is enough."
has been in the company for nearly a month, and Yin Xiu also knows about the beauty and cosmetics market. Both of the two recipes that I have taken out now can be sold well.
As for the effect, it is naturally not bad. Compared with similar products on the market today, it can be said that it can completely get rid of the gap of a few streets!
"Can you get some finished products and try them out first? If the product is going to be launched, you need to register for the record. You get some finished products first, so I can go through the relevant procedures."
Ji Xueqing said.
"This is no problem. I will buy some materials tomorrow and make some finished products."
Yin Xiu responded. This is just a trivial matter, and the prescription he himself worked out will naturally not have any problems.
"Okay! Then I'll leave this to you." Ji Xueqing said with joy. As long as Yin Xiu's two prescriptions are okay, and the effect is as good as what he said, then things are half done!
"By the way, besides these two prescriptions, do you have any other types of ancient beauty prescriptions?" Ji Xueqing asked again.
If you really want to make a big brand, there are only two products or too few, it is better to have some other products.
such as facial cleanser, facial mask, whitening moisturizer... and other cosmetic foundation products.
Yin Xiu understood what Ji Xueqing meant, and replied: "Naturally, there are. But I think we should not set up the stalls so big at the beginning. We will focus on one or two products first, and wait for the brand's reputation. Gradually increase other types of products."
"This way, first of all, we can focus on these two products. Secondly, we can reduce the initial capital investment."
Ji Xueqing nodded in agreement, "Well, you are right. From the beginning, we focused on these two products. It is enough. If there are too many products, it will be easy for us to be confused. Then we will promote it. It will be more troublesome, and the energy and funds invested will be doubled."
"This is the truth." Yin Xiu said, "By the way, have you estimated the budget required for investment?"
Ji Xueqing said: "I probably do the calculations. In addition to the investment in the plant, production line, and workers, a large amount of money needs to be reserved for promotion and opening up channels. It is initially expected that it would be better to prepare a lot. Funds around 15 million yuan."
paused, and Ji Xueqing said again: "In addition, since we don’t have too much capital, we can open the market in Yinhai first, and wait until we gain a foothold in Yinhai. I believe that by then, our financial situation should also be A lot better."
"At that time, we will begin to expand and radiate to the cities around Yinhai. If funds are sufficient, we can even directly open up markets in several first-tier cities..."
Ji Xueqing told Yin Xiu about her general thoughts slowly.
Yin Xiu nodded in agreement, and then said: "What about brand positioning and price strategy? What are your plans?"
After working in the company for a month, Yin Xiu has a good understanding of various modern business planning. It is clear that a brand must have its own clear brand positioning and promotion and marketing strategies to succeed.
Ji Xueqing obviously had some thoughts in her heart, and immediately replied: "Since our products can'spike' other similar products on the market today, then I don't think we need to set the style so low. We can formulate corresponding strategies in accordance with the standards of international first-line brands."
"Especially in terms of price, it must not be low. The beauty and cosmetics market is not cheap, it must be easy to sell. The price is also a brand, a product grade distinction. If you want to be high, then the price must also be.' It’s good to be tall."
"Of course, the general strategy is like this. As for the specific pricing, you still have to wait for you to get the finished product first, let's test the effect, and then calculate the cost before making a specific decision."
Yin Xiu has no objection to this aspect. In terms of brand positioning and marketing strategy, he cannot compare with the'professional' Ji Xueqing~IndoMTL.com~ Moreover, what Ji Xueqing said is also Yin Xiu. Very agree.
"Okay. Just as you say, you will still have to do these things then, I am not familiar with these. As for the funding..."
"You can raise about 8 million by yourself, and I will prepare the remaining 7 million shortfall as soon as possible." Yin Xiu said.
The two chatted in the office for about ten minutes. Basically, it is about the future plan of the company. These are mainly Ji Xueqing's ideas, Yin Xiu added a few words.
Regarding the company's early termination of the product agency contract by Xianglan Daily, Ji Xueqing has not announced to the rest of the company for the time being.
She is going to get the future company planning, product planning book, and so on in these two days, and at the same time try to raise funds to announce the matter.
The employees in the company are basically veterans in the marketing of beauty and cosmetics. Naturally, Ji Xueqing hopes that they can all stay.
However, it is obviously not a short time to produce new products in batches. Those people in the company will inevitably have nothing to do for a while.
Ji Xueqing wants to persuade everyone to stay, so everyone must see that the company has a very good prospect, or it can be said that it needs to draw a sufficiently attractive pie...
After discussing the matter with Ji Xueqing, Yin Xiu walked out of the office.
Just a few minutes after returning to my desk outside, I suddenly received a call from Yin Zhaowu...