Cultivator Returns to the City Chapter 134: Competitor’s attention
"Mr. Fang, this is the Xianzi beauty pill that is popular in the major beauty stores in Yinhai these days..."
A young assistant handed a bottle of Xianzi Beauty Pills he had just bought to Fang Min, the general manager of the Silver Sea branch of Lauder Beauty Cosmetics.
Lauder is an internationally renowned beauty cosmetics company with a very high market share in the field of high-end beauty products.
Fang Min, as the general manager of Lauder Silver Sea Branch, was naturally aware of the recent decline in the sales of Lauder’s beauty products, so after a little understanding, he immediately discovered that the reason for the decline in Lauder’s sales was obviously A brand called'Xianzi' suddenly appeared in the Yinhai beauty product market.
It is this small brand product that has been "unknown" that has robbed a large part of the customers who originally belonged to Lauder. Moreover, this situation has a tendency to continue to expand.
This makes Fang Min have to worry.
The competition in the market is also about ‘knowing yourself and the enemy’. That's why Fang Min asked his assistant to buy a bottle of Xianzi Beauty Pills.
Actually, not only the Lauder branch of Yinhai noticed the rise of Xianzi, but most of the other beauty brands were also aware of it.
Some of them are also taking the high-end route, and brands that directly compete with Xianzi are also paying attention to this beauty brand that suddenly emerged.
It’s just that everyone still doesn’t know much about Xianzi and doesn’t know much about Xianzi’s products, so no targeted competition methods have been adopted.
Fang Min took the Xianzi Beauty Pills from the assistant, took it in his hand and looked at the exquisite and beautiful outer packaging. The patterns printed on the carton also gave people an ancient charm.
From the design of the outer packaging alone, it gives people a high-end and classy feeling. Especially the Chinese people can feel the rich Chinese classic style by looking at the design on the outer packaging box.
This is very different from the pure fashion line design style of those international brands.
Xianzi’s design of this outer packaging box is full of Chinese classic charm, but also fashionable. It can be said that only from this design, it is a good combination of modern fashion sense and Chinese classical style.
For Chinese people, this design style is actually very cute.
Chinese people subconsciously have a natural affinity for this design full of Chinese classical style. Let consumers have a subconscious perception of "this is our own thing".
Moreover, the texture and workmanship of the materials used in the packaging box are very high-end and atmospheric. At first glance, it gives people a very high-end product, not a very low-end product.
Fang Min took the bottle of Xianzi Beauty Pills and carefully looked at the outer packaging box. He had to admire that the person who designed the outer packaging was very competent, and such a design could really please China's consumers.
opened the outer packaging box at will. When Fang Min saw the exquisite small porcelain bottle containing the beauty pills, he had to sigh again. Only from the packaging design, this brand called "Xianzi" did a good job.
The classic Chinese style is consistent with the outer box, and the porcelain bottle that best represents the Chinese style is used for the bottle... and the pattern design on the porcelain bottle is also full of ancient style.
At the same time, the exterior design of the bottle is somewhat modern, and it does not completely copy some ancient porcelain bottle designs.
"It seems that it is not a fluke that the products of this'Xianzi' brand can rise recently. Its product packaging design is completely consistent with its own publicity positioning. If its product effect is really good, Then the rise of this brand may be inevitable......"
Fang Min had such thoughts in his mind.
In today’s society, a product that wants to sell well has never been limited to the quality of the product itself, and regardless of the impact of promotion and marketing, this packaging design has a great impact on the sales of the product.
If the packaging design makes people feel LOW and awkward, it will be difficult for this product to sell well.
Fang Min is still unclear about the specific effects of Xianzi Yangyan Pills, but in terms of packaging design, she herself has to admit that she has done very well.
Especially the positioning of "Xianzi" fits very well. It also clearly advertises that the formula of the product is derived from an ancient Chinese medicine prescription, which is inherently cordial in the eyes of Chinese consumers.
easily opened the stopper of the porcelain bottle, and a pungent medicinal fragrance immediately floated from the mouth of the bottle...
This medicinal scent is not as unpleasant as ordinary Chinese medicine, but it gives a very refreshing fragrance.
poured out two beauty pills from the mouth of the bottle, and Fang Min took a closer look.
The pill is bright and deep in black, and the surface is shiny and round, like a small black pearl. When I held it in my hand, I felt that the pill was like a finely polished ‘artwork’.
put the pill on the tip of his nose and sniffed, Fang Min immediately smelled an incomparably pure fragrance of medicine.
She doesn't understand the theory of Chinese medicine, and naturally she can't judge anything from the fragrance of this medicine. It's just that the scent of the medicine is really good.
put the two pills in the palm of his hand back into the porcelain bottle, Fang Min raised his head and asked the assistant: "Have you heard about the evaluation of this product by consumers who bought this'Xianzi Beauty Pill'?" /
Hearing Fang Min’s question, the assistant hurriedly said: "Manager Fang, when I went to buy just now, I just saw several people were buying this product, so I asked them."
"According to the situation I asked, those few people basically bought it either by repeat customers or by the introduction of relatives and friends. I asked them how effective this fairy beauty pill is, and everyone who has used it said that it is very effective Good. Those who have never used it also said that their relatives and friends strongly recommend this product to them after using it."
" In addition, according to those who have used it, the effect of this product is basically as advertised on the box, and it will be obvious within three to four days~ IndoMTL.com~ Although the price is not cheap, many people still Willing to buy..."
"Really only three or four days will be obvious results?" Fang Min was a little surprised.
can allow consumers to tell the obvious results within three or four days, so obviously the effect of this fairy beauty pill must be really extraordinary.
"Well. I also heard a few people say that since they took this Xianzi Yangyan Pill, their sleep quality and energy have improved a lot. I'm not sure if this is also brought by this Xianzi Yangyan Pill. The effect." The assistant said.
"hiss..."
Fang Min couldn't help taking a deep breath, the shock in his eyes grew a bit stronger.
If this is the case, then this fairy beauty pill is really amazing...
was quiet for a while, and Fang Min said, "Wait for you to take this bottle of beauty pills for a test to see what ingredients are in it. Also..."
"Let me pay close attention to the situation of this Xianzi brand."
"Okay, Manager Fang." The assistant answered hurriedly.
After the assistant left, Fang Min sat alone in the office and meditated for a moment.
At this time, she suddenly sat upright, opened the browser on the computer desktop, and quickly entered the words "Xianzi Yangyanwan" to search...
Recently, this Xianzi Yangyan Pill has become popular in Yinhai. I think there should be some information about this Xianzi Yangyan Pill on the Internet.
Fang Min would like to know more about this product from consumers who have used it.