Cultivator Returns to the City Chapter 243: Encouragement

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In November alone, the three major channels have brought about 2.3 million bottles of beauty pills and 330,000 bottles of scar removal liquid to Xianzi.

Based on the profit of Xianzi products, the revenue brought by the total sales of more than two million is very amazing. Even if the corresponding taxes and fees are deducted, the net profit is at least more than two billion

The main reason is that the profit of Xianzi's products is too high. The cost of a bottle of beauty pills is only about ten yuan, even if the packaging cost is added, it will not be a few yuan, but the price is as high as 998 yuan

Scar removal liquid is like this, 1888 yuan a bottle, the cost of medicinal materials is also less than ten yuan

Such a terrifying profit rate, coupled with an amazing sales volume, has created a terrifying profit for Xianzi. Moreover, Xianzi's current offline channels are only opening up two places in Kyoto and Yinhai

Of course, any market is saturated, especially the high price of products like Xianzi

Two days ago, Yin Xiu also talked with Ji Xueqing on the phone. The Kyoto side has gradually entered the right track, and she already has the idea to set off from Kyoto to the magic capital in late December or the end of December. To open up the market of this class-level international metropolis that can keep pace with Kyoto

As for the remaining two first-tier cities in China, the two also roughly exchanged opinions and plan to transfer some personnel from the company to be responsible for the development of offline channels in these two markets at the latest in January.

Otherwise, it depends on Ji Xueqing to run from city to city. She is exhausted, and the pace of expansion is too slow.

The people on the company side have been in the company for more than a month anyway, and they have a good understanding of the product and the company. As long as the right staff is selected, it is not difficult to open the channels in the remaining two first-tier cities

As long as the markets of the four major first-tier cities in China are fully opened, plus the economic consumption capacity of Yinhai City, which is enough to rank in the top three of all second-tier cities in the country...Xianzi is equal to about half of the country’s high-end beauty The product consumer market opens

After all, high-income people who can afford nearly 1,000 yuan a bottle of high-end beauty products are mostly concentrated in the four first-tier cities and those economically developed second-tier cities

In the ordinary third- and fourth-tier small cities, there are not too many people who have the financial strength to afford Xianzi's products, even if the 20 or 30 third- and fourth-tier small cities have more consumption power for high-end beauty products It’s hard to catch up with a first-tier city

It may not even be able to catch up with a top-ranked second-tier city like Yinhai

So, Yin Xiu and Ji Xueqing’s strategy is mainly to develop offline channels in first- and second-tier cities. As for offline channels in third- and fourth-tier cities, I don’t plan to open up.

Maybe when the company has enough manpower and energy in the future, it will set up a flagship store in these third- and fourth-tier small cities, but it will not adopt the method of first- and second-tier cities to open up offline channels to discount "low prices". Get goods through channels

Otherwise, if there are so many cities across the country, if each city has to open up offline channels on a large scale, it will require too much energy

Moreover, the sales volume that small cities of the third and fourth tier can bring is also limited. Even if people in this part of the region want to buy Xianzi products, they can completely solve the problem through the official online store

Yin Xiu took a look at the reports in his hand, including the company’s financial statements that followed, compared to the company’s revenue. The company’s financial expenditures are nothing at all.

The main expenditure is also the salary of the employees

In this regard, Ji Xueqing and Yin Xiu are actually very generous. According to the performance in November, basically the sales staff of the marketing department can achieve more than five-figure salary in November.

Even in second-tier cities like Yinhai, a five-figure monthly income can be considered a very good income. Moreover, most people earn more than 10,000, such as those in the marketing department, and basically the lowest Above 20,000, the higher ones can even reach the level of 30,000 or 40,000

Of course, the people in the marketing department were exhausted in November.

After all, more than 1.3 million bottles of beauty pills and more than 200,000 bottles of scar removal liquid have been sold in a single month

Considering that the sales of the official mall may continue to rise in the future, in mid-November, after the network marketing department mentioned to Yin Xiu about the need to continue to recruit people, Yin Xiu agreed without any hesitation and went to the Human Resources Department. Responsible for this

Now only the number of Xianzi employees working in the Platinum Building has exceeded one hundred, most of whom belong to the marketing department

But these are also the company's development needs

……

For the company’s performance in November, Ji Xueqing, who is far away in Kyoto, also received the electronic report sent to her by the company.

After seeing the statistics, Ji Xueqing also breathed a long sigh of relief

With the current situation of Xianzi Yue’s revenue of more than 2 billion yuan, within a year, Xianzi can grow into a beauty product industry giant with an annual output value of about 30 to 50 billion.

Even if she only has 35% of Xianzi's shares in her hand, but with her back to Xianzi, she has enough confidence to fight against anyone

Even if Xianzi can open up the international market in the future, it may not be difficult to become a ‘Big Mac’ at the level of hundreds of billions

At that time, there is only a Song family, it is impossible to persecute her

Compared to Ji Xueqing's relaxed body at this moment, some people are not so happy

Kyoto, somewhere in a private club

"Lao Xiao heard that a brand of beauty products called Xianzi has recently appeared in Kyoto. Even my mother and my sister are using this brand of beauty pills. "Thousand Caotang" has not been affected?"

A young man in his 30s said casually

The "Qiancaotang" in his mouth is also a brand mainly dealing in beauty products, and one of the first-line beauty brands in China, and its foundation is still in Kyoto

When I heard what the young man said, the young man called'Old Xiao' sighed and said, "Why is it not affected? Yesterday, I read the sales report of Qiancaotang in Kyoto last month. From the middle to late last month From the beginning, the sales of Qiancaotang products began to plummet."

"The sales in the second half of November were only about half of that of the first half of the month. For this reason, at yesterday’s conference, I was given a severe training by the old man, but I can’t blame it. The marketing department I am in charge of There was no problem. The decline in sales of Qiancaotang products was entirely due to the impact of the Xianzi Yangyan Pill."

"You have no way to deal with it? I heard my mother tell my sister and the others that the effect of the fairy beauty pill is really powerful. If you Qiancaotang can't take any countermeasures, you might be squeezed out of the market. Ah"

The youth who spoke earlier said again

Xiao Tianqi sighed rather depressed, "I have someone bought a few bottles of the two products of Xianzi and came back for inspection. I don’t know how they got this product out. The medicinal materials used are very common, but the effect is indeed surprisingly good"

"I even took those two products back and showed them to my grandfather. My grandfather couldn’t think of a way to make beauty products with such a good effect from those very common medicinal materials. Moreover, the ingredients of the medicinal materials Although it was analyzed, it was difficult to come up with a formula. My grandfather said that it seems that the other party used a special method to make these products..."

"Then your family intends to sit still and let the other party continue to seize the Kyoto market? But I heard that the other party has already swept out almost all other competitors out of the silver sea market in Yinhai City, and it is currently occupied Yinhai’s mid-to-high-end beauty products account for 60% to 70% of the market. Now the other party enters the Kyoto market. Maybe it won’t be long before Kyoto will be the second Yinhai..."

Another youth next to him suddenly broke in.

If Ji Xueqing or Yin Xiu were here, they would definitely recognize that the person who spoke was Song Boming.

Xiao Tianqi said: “Then what can we do? Although our family is a medical and Wu family, but the other party’s products are indeed too effective. It is almost impossible for us to develop products that can compete with it. If you really have this strength, you will get the product out long ago and seize the market."

Song Boming suddenly pointed out: "Did you think of other ways?"

When Xiao Tianqi looked at Song Boming, he moved in his heart and asked quickly: "What is the method? Lao Song, don't be circumspect, just say it directly"

Song Boming smiled coldly and said: "It's very simple. Since their products are so effective, you might as well find a way to get their formula directly."

"At that time, with your grandpa’s methods, you only need to modify the formula slightly, and then make a product. As long as the effect is similar to theirs, I want to use your family’s contacts and channels , How can you not lose to them?"

Xiao Tianqi's eyes lit up when he heard this, but then he frowned again, "It might not be easy"

Song Boming sneered, and said, "What's not easy. With your family's capabilities, are you afraid that you can't get the formula by sending a few masters? I heard that the general manager of Xianzi is in Kyoto. As long as you catch her, can you just ask the formula from her mouth?"

"As long as you don’t let her know that it was someone you sent, and then change the formula afterwards, who will know that you did it? Even if the other party is suspicious, she can’t show evidence. What can I do with you?"

Xiao Tianqi’s proposal to Song Boming, or instigation, was obviously intentional

Song Boming saw this~IndoMTL.com~ He sneered in his heart, and continued to encourage him: "Besides, Lao Xiao, you should also know that once your family has mastered this formula, you can use your family’s channels, not to mention opening up the international market, The one-third acre land in China alone is enough for your family to support"

At this time, the young man who spoke before couldn't help but said: "Lao Song's words are indeed now our country's economic level and consumption capacity are increasing year by year, and the annual beauty and cosmetics market capacity of the country is probably in the hundreds of billions. The size of"

"If your family has the formula of Xianzi Beauty Pills, based on your family's contacts and channels, and the brand awareness that Qiancaotang has built over the years, if you don't say 100 billion shares a year, at least 50 or 60 billion should still be impossible. Problematic"

"At least fifty or sixty billion a year, although your Xiao family has been in business for many years, but adding one piece to all of the family's assets is probably that number?" (to be continued)

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