Rebirth of the Ultimate Rich Second Generation Chapter 403: Gags and hype
Chapter 403 Gimmicks and Hype
"Lorraine."
"Rockwell Group."
"Business ghosts?"
"Young...Legend?"
Hehe...At this moment, many business figures laughed.
But the content of laughter is different. There are wry smiles, ridicules, admiring smiles, appreciative smiles, gloating smiles, and... knowing smiles.
The penetration rate of the Beijing Business Times is still very high. In Beijing, whether it is a real business person or some young white-collar workers in order to catch up with the tail of the society, they will subscribe to the Beijing Business Times.
The headline on the front page used Lorraine’s name, but he didn’t include a photo of him.
It's a black shadow with a big question mark on it, followed by: a mysterious man.
This gimmick wasn't that Lorraine made the newspaper to change it into this way through ties, but...in order to get out of position, the newspaper specially made such a gimmick.
In fact, it is not just the Beijing Business Times.
Many newspapers, magazines, and even gossip weekly magazines have also begun to use Lorraine as a gimmick.
A wide variety of slogans.
For example--
"Little merchant king Lorraine, take over the mantle of Han Lao San."
"Those things in the business world: the struggle history of a rich foreigner."
"Only twenty years old? Real or gimmicky?"
"Lorraine, a non-existent character, a false concept to fight out."
"On the three reasons for the success of the Chinese Supreme, on the future direction of the Luoshi Group, on the business acumen of Lorraine, a small businessman."
Of course, there are even those pretty nonsense lace scandals.
It's like--
"The three love histories of the Luo family eldest master."
"The shocking inside story! Lorraine turned out to be the illegitimate son of a Hong Kong-produced tycoon!!"
"Ashelly, the young model of the treasure island, came to the capital by wading through mountains and rivers, and the helpless and infatuated girl burst into tears on the spot: Lorraine, you are a heartbreaker!"
Well, everyone has to admit that the media industry is strong. In just two or three days, Lorraine has become a hotly debated figure.
Fortunately, Lorraine once in public only left a photo of a smile from the ribbon-cutting ceremony, and the original data of the magazine was not preserved. Later, various magazines, newspapers or gossip weekly magazines broke out the photos of Lorraine. There is only a vague image.
It is difficult for everyone to accurately record Lorraine's appearance, and it will not reach the level of how many gossip paparazzi will follow when walking on the street.
At this time, Lorraine was sitting in the independent rest office of the Rock Group’s capital headquarters, reluctantly putting down these gossip weekly magazines and newspapers, smiling wryly—now, he finally knew the pain of those public figures.
But then I thought about it again, didn't Kang Shaojie and Shen Zheyu also have published the pages of some magazines and newspapers and gossip weekly? They didn't seem to be bothered.
But later Kang Shaojie called Lorraine to tell him the words that made him realize: "Lorraine, you are different from us. Shen Zheyu and I were originally the heirs of the capital's giants. Behind me are the four giants. One of the Kang family, behind Zhe Yu is a well-known official house in Beijing. We were born with a golden spoon. Even if magazines and weekly magazines report to us, there are such things that there is no news value to dig. The public will not care too much about those things in our wealthy circle... But you are different."
"First of all, you are not a person from the capital. To put it harder, you are regarded as a nouveau riche in the eyes of the capital's wealthy. Therefore, your Rock Group can only be regarded as a grassroots existence in the capital business community. Secondly, you are young and old enough. Only twenty years old. Although Zhe Yu and I are not a few years older than you, we have completely opposite backgrounds. In other words, your success is inspiring enough. Everyone knows that a nouveau riche family wants to break through the siege of the capital business community. It’s already amazing, and you, not only led the Rockwell Group to become a leader among foreigners, but also achieved results that make local business figures in Beijing jealous."
"The last and most important point... The Chinese Supreme is a huge gimmick. If you don’t believe me, I can tell you about the amazing data that our Chinese Supreme has obtained. Well, for example— One month, two hundred million. Oh, and this, four hours, sixty million?... Oh, I almost forgot, the sales record of the first month of the first month and the last day of the Chinese membership card, twenty-five minutes, one thousand Wan...Then, these data are connected with the identity of your nouveau riche, and your twenty-year-old age, um..."
Kang Shaojie fell silent for a while, and then suddenly laughed and cursed: "Nima feels that she is not sharp enough?!!! You said that those newspapers and magazines, if you don't report on you, who else can you report? Report on those entertainment stars? Can you have the value of reporting?-Do you think that Daniel Wu and you are the candidates for the future husband, who will those girls choose? Of course it is you, because you can make money, a lot of money. An actor, a business king, very Easy to choose! What's more, I don’t think Daniel Wu is more handsome than your Luo! Handsome, young and more gold, um, it should be said that he is very handsome, very young, and a lot of gold—haha, Luo, let’s admit my fate, if I As the editor-in-chief of entertainment media, I will let my men do their best to dig out your news!"
Kang Shaojie is a well-mannered rich man, and very mature. In public, he doesn't talk much, but the order is just right. When Kang Shaojie faced Lorraine, he completely let go, just like two brothers, laughing and joking, not going right. Of course, Kang Shaojie's analysis of Lorraine's situation is quite adequate.
However, in the middle, Kang Shaojie praised Lorraine very highly.
So much so that when Lorraine heard what Kang Shaojie said, he almost thought it was the guy who ordered people to report and dig into him. If it weren't for Kang Shaojie not holding the Kang family's media resources, Lorraine could really think about this.
"Uh...this situation is really a headache." Lorraine didn't like high-profile, muffled voices to make a fortune.
Kang Shaojie smiled and said: "Ah, Lorraine, think about it, why are the four giants so well-known in the capital? It’s because the media regards the'four giants' as a concept. In addition, do you think Beijing Why do most people know about the Four Young Masters? It’s also because of hype. In fact, the business community, like the entertainment industry, needs hype. If the name of your company is hyped up, then the industry under the name will naturally catch on. Now is an era of information explosion. Propaganda and hype are always the most effective plan. For example...Hilton in the United States and Prince William in the United Kingdom. Although one of them is in the business world and the other is the royal family, they are due to hype. The popularity gives them a high level of feedback, whether this feedback is fame or support."
Hearing this, Lorraine suddenly realized that the knot in his heart was also untied.
Sometimes, I really have to ask Kang Shaojie for advice. When it comes to business acumen and methods, Lorraine is very clever. But when it comes to the habitual routine of this business and even the upper class, Lorraine is far inferior to Kang Shaojie.
Hang up the call.
Lorraine sat in the boss chair, quietly pondered for a while, smoothed out the thoughts in his heart, and then prepared to call Jiang Yan, Lan Lan, and Liu Wanchuan to see how they are doing these days kind. During this time, Lorraine was too busy to accompany them out.
However, busy people always have to stay busy.
Just when Lorraine was about to call them, the door of the office opened, and Qin Wanshu appeared in the office, dressed in a beautiful ol outfit with a smile on her face.
"Kobayashi, there is an important matter, I want to report to you."
Hearing this, Lorraine took away the hand on the phone and nodded: "Aunt Qin, what's the matter?"
"Look at this." Qin Wanshu closed the office door, then walked quickly to Lorraine's desk, and placed the pile of copywriting she was holding in front of her plump chest in front of Lorraine's eyes, "These , Is the proposal of Jingcheng Huasheng Advertising Company."
Jingcheng Huasheng Advertising Co., Ltd. is one of the best advertising companies in the entire Mainland China. During this period of time, Lorraine saw all aspects of the Chinese Supreme's philosophy and enthusiasm, and has reached a very high level, so he has to start the third step of his entire second phase of the plan-advertising and publicity.
Yes, as a new and strong business idea, although it is only a concept, it has become a commodity. As for products, promotion and publicity are needed. In Lorraine's view, making commercials is the best way.
Just...
Do you need to tell yourself about this small advertising project? Lorraine had already arranged for his staff to do it. It was just an advertisement. You don't need to speak in person, the Chinese supreme CEO, right?
"Aunt Qin, is this advertising proposal special?" Lorraine began to read the advertising proposal in his hand and said lightly.
Qin Wanshu chuckled slightly: "It is indeed a bit special, at least, you have to look at it yourself."
However, before the voice was over, Lorraine was taken aback, holding the copy in his hand, and paused for a while... At the endorsement candidate, the name of a popular movie star or well-known singer was not filled in, but... filled in. On his own name, Lorraine.
"Huh? Aunt Qin, is this... the same name?" Lorraine asked in surprise.
Qin Wanshu smiled and shook her head: "This person is you. ——Huasheng Advertising Company means roughly like this. Given your current reputation, they think that if you want this advertisement to get the greatest response , The best way is to let you, the supreme Chinese CEO and the mysterious little businessman Lorraine, come to play the leading role in the commercial."
Qin Wanshu's eyes showed a playful smile.