Almighty Game Designer Chapter 154: 3 keywords of card mobile game (4/17)

The designers who are listening to the lecture have some doubts, some are immersed, some are incomprehensible, some are stunned, and have any reaction.

Qiu Bin paused: "It's okay, you can ask any questions if you have any questions."

Someone raised their hand and asked: "Excuse me, why do you say that the card game uses fragmented time? The game time on the first day of "My name is MT" is very long."

Qiu Bin nodded: "Yes, but only for the first two or three days. The main purpose of extending the game time in the first two or three days is to allow players to form a habit faster and to ensure that players' recognition of the card value is quickly established ."

"However, once a week has passed, the game time must be reduced, because the card game has a single gameplay. If players are allowed to experience the same content repeatedly, they will feel boring and affect the life of the game."

The questioner suddenly realized and nodded frequently.

Qiu Bin smiled and continued: "The second key word is low cost. Maybe many people want to say, why not spend money? In fact, the key to low cost is not to spend money, but to iterate quickly. , A quick update version."

"The card game market is changing rapidly now. If you make a game in two to three months, you can still catch up with the trend. If you delay it any longer, it is likely that your gameplay is out of date."

"Is the production of "My Name MT" very well-made? No, but it does not affect its profitability. Under the premise of ensuring the most basic game quality, reduce the cost as much as possible and iterate quickly. As the saying goes, only fast Not broken, that's what it means."

"The third key word is big IP. In fact, it is very simple. IP determines the value of the card. So I advise everyone to buy a good IP as soon as possible. It doesn’t matter if it is expensive, because in the current market environment, you buy a big IP. IP can lie down and make money. This is a matter of making money without losing money."

Qiu Bin talked eloquently without any reservations, and explained all his experience in the development and operation of "Break the Devil".

The designers present also listened very carefully. People asked questions from time to time, and Qiu Bin could answer them well.

In fact, the core gameplay of the first-generation card game represented by "My name is MT" is not complicated. Even if you don't understand it at first, you will always understand it after you copy one as it is and run it for a while.

Relying on the Dichao game platform, "Slashing the Devil" has a very large user base, and various user data is very rich. Qiu Bin has been studying with great concentration, and his understanding of card mobile games is ahead of other designs The teacher is a normal thing.

The lecture lasted more than an hour, and some designers asked questions later, and Qiu Bin answered them one by one.

Finally, a designer asked: "Thank you very much for your lecture, which has benefited a lot. My question is that from the market reaction, the card mobile game is in a transitional period. What do you think?"

Qiu Bin nodded: "Thank you, this is a good question. You have a keen sense of smell for the market."

"Indeed, the card mobile game is currently in a transitional period, or in other words, an adjustment period. This type of game "My name is MT" has been played for a whole year, and players are already a little tired. Then we must seek new and change in order to continue to retain these players."

"A lot of people are speculating whether the card game will have drastic changes? I can say with certainty, no. Even if there are changes, it will only focus on the form of expression."

"Why? Because of the three key words I mentioned earlier. Do you remember? Fragmentation, low cost, big IP. It's always the same. I think no designer should dare to change these three points. Because these three points are the core elements for card games to make money lying down."

"As long as these three points are not changed, the card game playing method will not be greatly changed, and naturally there will be no card games that completely reverse the trend."

The designer who asked the question asked: "Is there really no designer who would dare to change these three points?"

"Absolutely not." Qiu Bin thought for a while, then said, "Oh, except for Chen Mo."

Everyone was taken aback, why, why is there still Chen Mo's business here?

Qiu Bin added: "Because this model of "My name is MT" was created by Chen Mo, no one knows what his ideas are. Maybe he has a design idea completely ahead of me. "

Qiu Bin paused and added: "So, fortunately, he went to research and develop the PC terminal to swim."

The designers present all laughed, yes, fortunately, Chen Mo has gone to harm the PC terminal. Otherwise, if Chen Mo is still playing mobile games, then it’s really hard to throw out the iterative product after another. What happened to them.

After the lecture, the designers came forward to greet Qiu Bin.

"Speaking is so good, listening to your words is better than reading ten years!"

"Benefited a lot, benefited a lot."

"I heard that the results of "Slaying the Devil" are getting better and better. Congratulations."

Qiu Bin hurriedly said: "Dare not to be, this is the trust of President Lin in me. Of course, the Emperor Dynasty platform is also very important."

A designer said: "By the way, I heard that "Slash the Devil 2" is about to be developed? This time, if we can continue the previous success and two consecutive games dominate the mobile game platform, then this year's game committee You can secure the number of honorary committee members."

Qiu Bin hurriedly waved his hand: "It's hard to tell, no one knows what will happen before the game comes out, I can only say that I borrow your good words."

Leaving the meeting room, Qiu Bin's assistant followed him.

Qiu Bin asked: "Are all the propaganda resources for "Devil Slayer 2" arranged?"

The assistant hurriedly replied: "It's arranged, there is no problem! After all, our emperor pays special attention to the promotion of "Beheading the Devil 2". Basically, all resources are spared."

Qiu Bin nodded: "That's good, as long as the promotional resources are in place and the player base of the previous game is available, the sequel will definitely not be bad."

"That's for sure~IndoMTL.com~The assistant hesitated for a while, and then said, "However, did the person in charge of operations tell you about the promotion of this side? "

Qiu Bin looked at him: "Aren't you always touching this thing with him?"

The assistant said: "Yes, it's mainly the person in charge over there who asked me about the operation strategy. It's very subtle, so I want to ask him if he has greeted you."

Qiu Bin was a little confused: "What do you mean?"

The assistant said: "In fact, it’s nothing. The person in charge of the operation told me that we suggest that we shout a little bit. Now "Devil Slayer" is the first card mobile game in China. "My name is "MT" is long gone, and now the monthly flow is too low to watch, so can we use gimmicks like'China's No. 1 Card Mobile Game' or'National Card Mobile Game' to promote it?"

Qiu Bin frowned slightly and said nothing.

The assistant added: "Looking at the meaning of the person in charge over there, President Lin should also support this idea. Besides, our "Devil Slayer" is now the first card mobile game, so it's not too much to say Right?"

Qiu Bin nodded slightly. He also felt that it was perfectly possible to say that. In terms of performance and number of players, "Devil Slayer" is now the number one card mobile game, and there is nothing to dispute.

"Okay, just use this as a gimmick to promote, "Beheading the Devil 2" must attract more players than the previous one!"