Almighty Game Designer Chapter 263: The counterattack of distributors

"Price war?"

"Yes, other game platforms are dragged down through low prices. Just like the free software and APP wars before, the first loss of money attracts designers, games, and players. After the formation of a monopoly, Increase prices to harvest the market."

"Hi... Chen Mo really thinks so?"

"I don't know what he thinks, but according to my guess, the possibility is very high. Do you think, who is Chen Mo? He doesn't run a charity organization. He can earn 50%, why should he earn two? 30%?"

"That's right, in terms of the current number of users of the Thunder game platform, how much money he has to lose!"

"Then, the first article here is very deep!"

"Isn't the essence that I bought but not sold is the same since ancient times? Can a smart person like Chen Mo still be stupid on this critical issue?"

"Yes, if there is no benefit from this matter, why bother he has offended all the game channel vendors in China because of this matter?"

"Hey, forget it, I don't care how Chen Mo thinks, but at least it will be beneficial to us designers in the short term. If these distributors start a price war, it will definitely be us who will benefit."

"That's right. This time it was a proper fight with the gods. It's good for us people who eat melons to be onlookers."

……

Emperor Dynasty Interactive Entertainment Headquarters.

Xu Xiaojun is reporting to Lin Zhaoxu about some key data on the Thunder game platform and several emergency plans prepared for this announcement by Chen Mo.

Lin Chaoxu's face was a little gloomy, obviously very upset, but he still controlled his emotions and thought silently.

Finally, Lin Zhaoxu spoke: "What do you think Chen Mo wants to do?"

Xu Xiaojun thought about it and said, "I think Chen Mo's intention is very obvious. It is similar to his strategy when he made "Thunder Chess" at that time. They are both digging users through price wars and further expanding the influence of the Thunder game platform. To suppress other gaming platforms."

Lin Chaoxu nodded, and said in a deep voice: "This kid, your head is really iron."

Xu Xiaojun added: "The courage is also great."

Lin Chaoxu thoughtfully said: "The most different point between him and other designers is that he has always had a long-term vision, and he distinguishes clearly between immediate and long-term interests, and he can always resist huge temptations. ." Step by step startling marriage: the first lady of the rich

"The ratio of 37%, based on the size of the Thunder game platform, how much less does he make? Being able to give up so many immediate benefits, as a young man, is really bold."

Xu Chaojun asked: "Then, President Lin, what do you mean?"

Lin Zhaoxu was silent for a moment, and then said: “First of all, find a way to stabilize those independent game designers who publish games on our platform. If they don’t, they will lower their share and sign an exclusive agency agreement. In short, don’t let those Ordinary designers run too hard."

"Then, pay more attention to public opinion. You know what to do about this, so I won't say more."

"If these strategies fail...then there is nothing we can do. We can only cut the meat and fight the price war with Chen Mo. But we don’t need to be too anxious. It is estimated that Ding Xingbi is on the fantasy game platform. We are still panic, he will not do nothing."

Xu Chaojun nodded: "Okay, President Lin, I will do it now."

Lin Zhaoxu said: "Go ahead, other domestic channel vendors should take action soon."

……

After Chen Mo announced that the Thunder Game Platform would allow any game designer to publish games, the major domestic channel vendors quickly found countermeasures and responded quickly.

The first is to sign exclusive agency agreements with a large number of independent game designers.

Many independent game designers are hesitant to consider whether to publish their games on the Thunder game platform. And those channel vendors who had cooperated with them have raised their prices and asked for exclusive agency agreements.

For example, promise a high share ratio (an unprecedented four to six share, 60% for developers), and at the same time promise a series of recommended positions and related promotion plans.

The rhetoric of these distributors is also very confusing.

"The Thunder game platform is a new channel. The promotion ability is definitely weak. What if the split is high? If the game is not promoted well, it will not make any money. Look at the official game platform and only draw 20%, but How much money can you make by putting your game up?"

"We have been cooperating for so long, and we know each other well. We have been specialized in channels for so many years, and we are guaranteed in this respect."

[穿书] This villain is poisonous

"Furthermore, as soon as the news comes out, how many developers will publish their games on the Thunder game platform? There are so many games at the same time, and the Thunder game platform only has so few recommendations, so the competition is still fierce. !"

"Think about it, with your game quality, can you get the favor? If not, what are you struggling with?"

"It is true that we have suffered some shocks, so we came up with this exclusive agency agreement. Forty-six splits, developers get 60%, which is unprecedented! And we will arrange a one-stop service for you Not to mention services, various recommended places, and there will be corresponding advertising resources to ensure that your new game can get enough attention."

"Of course, after signing the exclusive agency agreement, you can no longer publish the game to the Thunder game platform. But as I said before, think about it, it’s not really good over there!"

The intention of these distributors is very clear, that is, to retain these independent game designers as much as possible through profitability, and to tie them to themselves.

This is mainly to prevent designers from switching to the Thunder game platform on a large scale. Once this trend rises, it will be difficult to suppress it.

In addition, many malicious attacks on Chen Mo and Lei Ting game platforms have also appeared.

An article received more than 10,000 approvals in the Q&A community and was reprinted by many game media.

"Demystifying the Thunder Game Platform: Is Chen Mo really planning to do charity? 》

One paragraph is written like this~IndoMTL.com~ Everyone really thinks that the Thunder game platform drastically lowers channel prices, is it good for the development of the entire game industry? "

"In fact, this matter is very similar to some software disputes. Some software has expanded under the banner of ‘free’, squeezing out other companies that are serious about doing things."

"After the formation of a monopoly, these software companies began to show their fangs. Although they were free, they inserted various plug-ins in the software and even steal user data, doing everything they could."

"There is no free lunch in the world. The wool comes out of the sheep. The interests that are now handed over to the designers will one day be reclaimed."

"By that day, the companies that did not want to homogenize all went bankrupt, and those who survived became the same faces. By then, everything will be hard to recover!"

"Please keep your eyes open and don’t be blinded by short-term benefits!"