Almighty Game Designer Chapter 304: Crazy promotion
In the experience store, Chen Mo swiped on Weibo with a smile on his face from time to time.
Su Jinyu is a little curious: "Manager, what is worth so happy?"
Chen Mo turned off Weibo: "Fooling fools makes people very happy."
Su Jinyu: "???"
Chen Mo didn't explain any more, he stood up and asked, "The students who stayed in the Imperial Capital during the New Year, have you bought all the tickets for your parents?"
Su Jinyu nodded: "Well, I just asked, I have all bought."
"That's good." Chen Mo said, "The work will be very busy before, during and after the year. I will get you a vaccination in advance and it will be good if you get through this stage."
Su Jinyu smiled: "Don't worry, the manager, after everyone received the year-end bonus and overtime allowance, the enthusiasm for work is high."
Chen Mo let go and walked to the first floor of the experience store.
In previous Spring Festivals, Chen Mo always gave employees a normal holiday and went home separately, but this year's Spring Festival was a little different.
"League of Legends" is in a critical promotion period. Chen Mo has a corresponding promotion strategy before, during and after the year, and many progresses are also moving forward, so Chen Mo made a relatively short Renqing decided to work overtime this year.
However, there is compensation. Overtime is voluntary, and it is enough to leave ten people among the staff.
These people who stayed can bring their parents and even relatives and friends to the Imperial Capital, and the company will reimburse the round-trip fare and accommodation, and arrange hotel accommodation uniformly.
Furthermore, some employees have their homes in Imperial Capital, so it's okay.
The year-end bonus has just been issued, and there is a high amount of overtime compensation for overtime, so everyone has a high enthusiasm for work, and candidates who will stay in the imperial capital during the New Year will soon come out.
Chen Mo was still a little worried, so let Su Jinyu and Lin Xiaoduo care about everyone, buy some small gifts, etc., if there are any needs in time, please bring them up.
For Chen Mo, the entire promotion plan has been set, one link after another, and there is nothing to lose.
As for flicking Jin Jieguang, it's just a matter of convenience. Regardless of whether the emperor is on the bait or not, it will not affect Chen Mo's follow-up strategy.
……
In the experience store, the popularity of "League of Legends" has risen rapidly in the past two days, and there is a trend to sweep the entire PC experience area.
I even occasionally see a few sister players playing "League of Legends", which is incredible in games such as "Warcraft" and "Diablo".
Although there are less than 200 people playing back and forth, many familiar IDs are about to be remembered, but since everyone is still in the stage of pecking each other, everyone has a good time. I also made many new friends.
This situation will not last long. After the initial version of "League of Legends" is fully perfected, Chen Mo will put it on the Thunder game platform. When the various recommendations come up, it will definitely attract a large number of players. After entering the game, the matching system can operate normally.
During this period, Chen Mo also chatted with many players and collected a lot of feedback.
There are many different kinds of opinions, and there are all kinds of opinions, such as "change the style of painting", "change the subject matter" and other meaningless opinions, Chen Mo directly and automatically ignored them.
On the whole, everyone is basically satisfied with this game. The main dissatisfaction lies in the lack of depth of the game.
Many people think that a hero like Galen is nothing more than a set of QWER combos, which can be played clearly with seven or eight. What's the point?
Actually, this is mainly because Chen Mo has not updated enough heroes and has not started qualifying. Some simple heroes are really easy to use, but they can also easily make players feel complacent, so you still have to quickly enrich the game content.
Aside from these problems, everyone thinks that "League of Legends" is a very good game. Although it may seem ordinary at first glance, it is quite fun to play.
Of course, the evaluation is not too high, that is, the level of "more playable".
Chen Mo almost knows it, and then he will start to promote it on a large scale.
……
On February 7, 9 days before the Spring Festival, "League of Legends" was officially launched and logged on to the Thunder game platform.
This time, in order to promote "League of Legends", Chen Mo used almost all the resources on the Thunder game platform, including the best recommended spots, pop-up prompts, message notifications, etc., and repeated message notifications. Even the players feel a bit embarrassed, what kind of situation is the system convulsed?
At present, the Thunder game platform is already the third largest game platform in China, with about 17 million daily active users, which is already a powerful platform.
Sending pop-ups and notification messages so frequently will definitely arouse many players' disgust, but Chen Mo doesn't care. As long as he can push up the number of users, what is the point of being scolded by players?
However, these 17 million active users certainly cannot be converted into "League of Legends" players, because many of them are mobile game players, from "Thunder Chess", "Onmyoji" and "Happy Xiao Games such as "Small Fun" may not necessarily have a good promotion effect.
But for Chen Mo, there is one. Anyway, I want to let players all over the world know that there is a game like "League of Legends".
While the players are feeling why Chen Mo is so frantically promoting a PC game, they immediately discovered another shocking fact, that is, Chen Mo also used other promotion methods.
There is no need to mention the methods of buying video ads, buying subway ads, anchor promotion, etc. All the methods used in other game promotion~IndoMTL.com~Chen Mo are all used, and they don't hesitate to pay for it.
It seems that overnight, you can see the promotional materials of "League of Legends" everywhere on major websites, even in the bus stations and subway stations of several major cities such as the Imperial Capital and the Magic Capital. "League of Legends" poster.
In addition, there is also a frenzied Internet cafe promotion.
In the official forum, Chen Mo recruited more than 2,000 promoters. These promoters are distributed in various cities, whether they are prefecture-level cities or county-level cities, and even some slightly remote counties, they also found special promotion. member.
The job of these promoters is very simple. They find any PC Internet cafe in their city, and then convince the boss to install "League of Legends" on all the computers of the Internet cafe and put it in the most prominent position on the desktop, and hold it in the Internet cafe. Special activities to encourage players to play "League of Legends".
Every time an Internet cafe is completed, these promoters will receive some monetary rewards. If you run errands more diligently, there is no problem in earning two to three thousand yuan within a few days.
For some second-tier cities in China, where the daily salary is generally 200, earning two to three thousand yuan in a few days is already a very tempting job for some people.