Almighty Game Designer Chapter 305: Internet cafe promotion strategy

Of course, not only the promoters are good, but also the Internet cafe itself.

In a parallel world, although PC Internet cafes are severely squeezed by mobile games and VR Internet cafes to a certain extent, there are still many, especially in second-tier cities, where the number of PC Internet cafes is more than VR Internet cafe.

The owners of these Internet cafes, like Zhuo Yao, who refers to Internet cafes, are entangled in the decline of PC Internet cafes, and urgently need a relatively strong PC game to rekindle the enthusiasm of players for PC games.

Under the persuasion of the promoters and the temptation of the event itself, these Internet cafe owners are very happy to accept the game "League of Legends" and cooperate with the promotion.

There are three main ways to promote Internet cafes. One is to play "League of Legends" in an Internet cafe to win a small amount of Internet fee reduction and a small drink; the other is to link with "League of Legends". Fee recharge activities, such as topping up 200 Internet fees and free 30, in addition to some gold coin treasure chests in the game; there is also a new player to play "League of Legends", old players can also get a certain amount of Internet fee reduction.

For the investment in the promotion of Internet cafes, Chen Mo also posted a portion of the money, but not much, because Thunder Game Platform and Chen Mo’s games are also well-known. These Internet cafe owners are very happy to interact with Chen. Mo's new game linkage, not to mention these activities themselves have a stimulating effect on the recharge and consumption of Internet cafes.

In addition, Chen Mo also specially customized a lot of posters and exhibition boards and mailed them to Internet cafes all over the country. These posters and exhibition boards are filled with some exquisite original paintings of heroes and some keywords for promotion, such as: quick match, the same server on the whole network, fair competition, disconnected reconnection, hang-up title, teamwork, etc.

These keywords are the most attractive elements of "League of Legends" summarized in the previous life, and they also describe the characteristics of this game very accurately: fast and convenient, fair and just, requiring a certain amount of technology and teamwork.

In addition, the key slogan was slogan on these panels and posters: Hero, fight for you!

Of course, it is certainly unrealistic to spread these promotional materials to all Internet cafes across the country, and it will take a lot of time to spread even a part of it. The reason why Chen Mo has been busy promoting these things on a large scale a year ago is that he has spotted the time of the Spring Festival holiday.

In addition, Chen Mo also introduced corresponding promotion strategies in the game. For example, inviting friends to play the game can get a certain amount of gold rewards. The more you invite, the more rewards you will get. Can get extra coins and so on.

Under this overwhelming propaganda offensive, "League of Legends" strongly entered the players' field of vision, as if in just a few days, it quickly became hot.

……

In Zhiyuan Internet Cafe, Zhuo Yao has been busy recently, but very happy. In the past few days, her Internet cafes are almost always full, and the Internet fee has been recharged a lot, and the business is simply very good.

Because Zhiyuan Internet Cafe has an additional special title in addition to the promotional content that other regular Internet cafes can get: "League of Legends" officially designated cooperative Internet cafe.

Zhu Yao specially made a large roll-up and placed it at the door of the Internet cafe to introduce the special benefits of the officially designated cooperative Internet cafe, which really attracted a large number of players.

The so-called "League of Legends" officially designated cooperative Internet cafes are officially certified Internet cafes. There are currently dozens of them nationwide, and they are still expanding.

The biggest benefit of designated cooperative Internet cafes is that players can experience some skins when playing "League of Legends" in this Internet cafe.

Every time a player logs in, they will get 5~6 random hero skin experience opportunities. Of course, they are definitely some cheap skins, and they can only be experienced in Internet cafes.

But this is already a very attractive gimmick for players, and it also gives Zhuo Yao an additional advantage in the competition of PC Internet cafes.

"Boss, are there any seats available?" a voice asked.

Zuo Yao was busy sorting out the things on the table, and when she looked up, she said in surprise: "Chen Mo? Why are you here?"

Chen Mo smiled: "Let's see how the players are playing, and see if the game promotion goes smoothly."

Zhu Yao smiled and said: "It's going well. It's so smooth that there are no more seats. Or I will move you a chair. You can eat melon seeds here."

"No need, then." Chen Mo hurriedly waved his hand, "I just stop by, you can be busy with you."

Chen Mo casually turned around in the Internet cafe, and sure enough, all the locations were full, and a half of the players in the Internet cafe were playing "League of Legends", giving Chen Mo the feeling that he had traveled back to his previous life. .

At present, the players in Internet cafes are mainly young people.

"League of Legends" itself is a very easy to spread game, so it has gathered a large number of players in a short time after it was launched.

Like other MMORPG games, if players want to pull others into the pit, this kind of dialogue will probably happen.

"Come to play the XX game, it's fun, I'll take you."

"Do you still have to start from scratch?"

"Hmm."

"How long does it take to keep up with you, forget it."

In most MMORPGs, the player's level card is very deadly. Old players and new players play together, most of which are with upgrades and brushes. It takes a long, long time for new players to keep up with the progress of old players.

But "League of Legends" is different. For players, it is a very convenient game, and the dialogue is basically like this.

"Come to play "League of Legends", it's fun, I will take you."

"Do you still have to start from scratch?"

"No, everyone comes up to level 1, with exactly the same attributes, no money is needed, absolutely fair."

"Then...play it and see."

Moreover, once players experience this feeling, the first choice for everyone to open cyber cafes in the future will still choose "League of Legends", which directly squeezes the living space of other types of PC games.

In the corner, there are three college students playing "League of Legends" together. The one sitting in the middle is obviously a conductor, bringing two friends to play.

"Don't fight, don't fight, you can't fight, go home and check your status, and then come to the group."

"Take the red buff, hurry up and join the team."

"In the group, don't walk around, what thread to bring!"

"In the group!"

The commander's routine is also very clear~IndoMTL.com~ Anyway, it's in the mindless group, just doing it.

However, after only a few days of playing, I have learned that the essence of this game is the team, and it seems that he is a talented player.

While hitting, the buddy on the left suddenly said "Ouch": "I... I have a stomachache suddenly!"

The command is anxious: "You can bear it again, it's at a critical moment!"

The buddy on the left threw the headphones on the table and stood up: "No, no, I really can't help it. I feel like I'm going to come out anytime! I'll go to the toilet, you wait for me!"

After speaking, he ran directly to the toilet.

The command is speechless: "Damn, this kid is really a lazy donkey and has a lot of urine and shit. How can I play this four-on-five? It's a scam!"

He looked back and saw Chen Mo sneaking up nearby.

"Hey, man, will you play "League of Legends"? My brother has a stomachache and went to the bathroom. Can you help him play for a while?"