Almighty Game Designer Chapter 307: Review

On the official forum of "League of Legends", a new post aroused heated discussion.

The title of the post is: Live shot of Chen Mo playing "League of Legends", Chief Bull Head rescued his injured teammates!

When I saw this post, everyone’s first reaction was unbelief. After all, Chen Mo played "Warcraft" as the first person in China. Back then, he slapped major domestic players, and he was also titled "Cramp Hand". How could this kind of person play "League of Legends" pit their teammates?

As a result, after watching the video, I really cheated my teammates!

"Hahaha, what's the situation with God S? Why did I sneak away from an Internet cafe to play games, and I was photographed!"

"This figure is indeed Chen Mo from the back."

"It's funny to me. When I first started fighting, I felt that this bull played well, but the scene of pushing the Juggernaut to the side of his card really laughed at me!"

"It's really saving the dead and hurting the cattle! I thought I was the only one who would make such a mistake!"

"No, this should be considered an assist! Best sixth man!"

"It's really unimaginable that Chen Mo couldn't even play "League of Legends" well. God S turned out to be a scam, hahahaha!"

"I feel that this bull will play for me, this wave can change 0 for 5!"

"I want to play "League of Legends" for what I did. I think I can abuse God S!"

"I want to play too! The lost place in "Warcraft" can finally be found in "League of Legends"!"

This video has not only caused heated discussion among the "League of Legends" player community, even players of other games also know about it.

And Chen Mo has another nickname: Rescue the wounded, Serente.

……

In the experience store.

Chen Mo was speechless for a while watching this video.

Meow, brother is ensuring the fairness of the game, how can he save the wounded?

But at this time, I can’t explain it clearly. Just think about it and forget it. It just so happens that this video is also very topical, which is equivalent to promoting "League of Legends" in disguise.

So far, the promotion of "League of Legends" has been very successful.

The multi-pronged promotion strategy of game platform promotion, online advertising, Internet cafe linkage, etc., made the popularity of "League of Legends" instantly rise to a very high position, sweeping the target of Chen Mo like a wave Player groups.

Who is the target group of players for "League of Legends"?

Mainly targeted at school and out-of-school teenagers between the ages of 12 and 30.

The characteristics of these people are that they are keen on online games, but they are faced with the pressure of school and work. Most of them don't have a lot of time. At the same time, they prefer such games that test operation.

One of the more fatal problems of traditional MMORPGs is that the cost of playing time is relatively high, and some of them also require relatively high money costs. Players between the ages of 12 and 30, either still in school or already working, do not have so much time to play games.

The financial ability of these players is generally relatively weak, and many of them are free-to-play players. Games like "League of Legends" that can guarantee fairness without spending money and can be forced through technology are very suitable for them.

Of course, there are some college dogs with money and leisure, but those people are in the minority after all. And even for college dogs, "League of Legends" is equally attractive to them.

Therefore, Chen Mo's promotion strategy has been extended to Internet cafes and university campuses in a targeted manner. Especially PC Internet cafes are perfect for promoting "League of Legends".

……

On February 10, three days after "League of Legends" went live, Chen Mo announced the first-day retention data of "League of Legends".

The number of logged-in players on the first day reached 390,000, and the retention on the next day reached 73% of the heart-stirring.

Of course, in terms of the number of active users of the entire Thunder game platform, 390,000 does not seem to be a particularly scary number. However, most players on the Thunder game platform are mobile game players (the entire game market So), they like games like "Onmyoji" and "Happy Dim Sum". The real core PC players do not have the advantage.

However, this number is also very scary.

Be aware that the sales volume of "Diablo" was only 280,000 sets in the first week at the time. "League of Legends" did not have such a tall opening CG for the time being, nor did it have too many fascinating plots. It only relied on crazy promotion and The two points of free games are not easy to attract so many players.

Moreover, "League of Legends" is a brand new game type. Many players are at a loss after seeing the description of the game. There is not much motivation to download it on the PC, so this data can be obtained. , Has been very successful.

The number of players of this size is enough to support the in-game matching system, to ensure that players of similar levels are matched to play the game, and try to ensure that all players have a winning rate hovering around 50%.

Although it may seem stupid to force a 50% win rate, it also maximizes the gaming experience of most players.

After Chen Mo released this data, the Dichao Interactive Entertainment and Shenhua Game Platforms were a little bit unable to sit still.

As a professional game channel provider, they are very clear about the meaning of this data, which means that "League of Legends" has the potential to become a super-explosive game. This data has been equal to or even slightly more than some classic dominant games. Up.

Now the only good news for Emperor Dynasty and Shenhuan is that players' evaluation of "League of Legends" is not too high.

Currently, players' ratings for "League of Legends" are basically around 8.4 points. Although this rating does not seem to be low, after all, when "Warcraft" and "Diablo" were released, the ratings never dropped. The next 9 points.

Judging from some specific player evaluations, this work does not reach the level of "skilled work" in the minds of players.

Most players’ evaluations are “not bad”, “playable”, “new gameplay ~ IndoMTL.com~ there is not much brainlessness, obviously, the gimmick of “completely free fair competition game” is right Attracting players and raising the score played a very important role.

Some players expressed disappointment with this game, even some core players of Chen Mo.

"The style of painting is too cartoon, and there is no sense of immersion."

"Chen Mo regressed, right? There is no plot mode, even the opening CG?"

"From the perspective of the development time, I always feel that Chen Mo is playing something again. The old players of "Warcraft" are a bit uncomfortable with this game, maybe players with handicapped players will prefer it."

"I originally thought Chen Mo would make an official COG, but the difference from COG is too big? It changed Chen Mo's style and forced the rating to drop too much!"

These evaluations gave Dichao Mutual Entertainment a glimmer of hope for a comeback.

If "League of Legends" can achieve such terrible results, what about COG?