Almighty Game Designer Chapter 325: Response strategy


All the features of "League of Legends" have been taken out and analyzed repeatedly.

For example, the operating mode, art style, core gameplay, profit model, promotion methods, etc., countless professionals are studying the internal and external factors that make this game explosive.

There are also some designers thinking about whether they can catch the ride of "League of Legends" and make a game that is similar or even beyond it?

In particular, companies such as Dichao Mutual Entertainment and Shenhua Game Platform are robbing users of Chen Mo's Thunder game platform. In this critical aspect, the reality of "League of Legends" is too deadly.

Originally, these distributors thought that this would be a protracted battle, and set the launch time of the new game in May, June or even later in the next year, but Chen Mo suddenly made the move first and launched the " League of Legends, and took a loophole during the Chinese New Year, and directly pushed this game to a high degree of popularity through large-scale promotion.

The distributors are all caught off guard. If according to the original plan, a competing game will be launched in May and June? It was too late, the day lilies were cold.

In just a dozen days, the popularity of "League of Legends" has reached this level. Who can predict what will happen to it in 3 or 4 months?

Maybe the entire PC market will be wiped out by then.

The countermeasures these game companies have come up with are roughly as follows.

The first option is to speed up the development of competing games and launch them earlier.

But this plan was quickly rejected, because "Project: S" and "Three Realms" are both large-scale games, which are interoperable between VR and PC. The workload is there. The current research and development schedule is already In a hurry, it is impossible to line up early.

Moreover, after analyzing the game mode of "League of Legends", many designers are skeptical about whether these two competing games can pose a sufficient threat to "League of Legends".

Because these two games are still veteran shooting and role-playing games, there have been relatively mature products on the market for a long time, and "League of Legends" is a brand new game mode, which one will be more popular It's an obvious thing.

I've only heard of new game types replacing old game types, and never heard of old game types being able to fight back.

The second option is to develop a game similar to "League of Legends", which is to follow the trend or copycat.

Obviously, this is the best response strategy these companies can make, unless they can find a better game mode. But "discovering a better game mode" is something they have been trying, and it can't be done overnight.

So, although following the trend and copycats seem to be very low, they are the best choice at present.

What's more, following the trend and copycats do not necessarily fail. There are many examples of copycat games overtaking the original.

There are also several counterfeit plans. They can launch PC games similar to "League of Legends" or launch similar games on other platforms.

The VR side definitely cannot be done, because the investment is too great and the risk is too great. What's more, "League of Legends" can capture so many players, relying on the characteristics of low configuration, easy to use and God's perspective. Changing it into a VR game is like changing the RTS of "Warcraft" to VR. actual.

Without the perspective of God, players will not be able to control the state of the entire battlefield well. Interaction and collaboration between players will become extremely difficult. Coupled with the shrinking of the player community, the fun of this game will be lost. Mostly.

Some people have also proposed to make similar games on mobile phones. This seems to be relatively reliable, but it is still unclear whether it will be done.

It is mainly a game-changing platform, which means that players’ operating habits will also change accordingly. How to avoid some "pits" is still a long-term plan.

For example, when playing "League of Legends" on a mobile phone, how should I release non-targeted skills? How to make up soldiers? How should I view the minimap? How should I signal to teammates? How to determine which hero the player wants to attack among several heroes?

If you touch the screen with your hand to replenish soldiers, the phone is so small, how can you ensure that the player will not touch it by mistake? And even if you don't touch it by mistake, a game player has to move and make up soldiers, tapping the screen hundreds of times. Who can stand it?

In Chen Mo’s view, these problems that have clear solutions are completely unknown to other designers. Even if they are trying to port to mobile platforms, they must have at least a decent solution. Row.

So, this plan can be considered, but the time will inevitably be delayed.

After discussing for a long time, the most reliable way is to make a game on the PC first to curb the current hot state of "League of Legends". Even if it can’t completely grab the market share, at least it can take a ride. It is easier to understand the inherent characteristics of this game.

After all, the various algorithms and data of "League of Legends" are from Chen Mo. These player data are vital to the promotion and improvement of the game. Without these data, it is difficult to really understand the tastes of the players. , It is impossible to make a truly dominant game.

Dichao Mutual Entertainment and the relevant staff of the Shenhua Game Platform urgently met several times, and finally finalized the strategy for the next year.

First of all~IndoMTL.com~For the COG, which seems to be the most complete at present, Dichao Interactive Entertainment will urge GA to rectify this game to better adapt to the habits of domestic users and improve the problem of low retention.

Of course, GA is likely to ignore it, and there is nothing they can do about this. After all, they are only agents.

Secondly, Dichao Interactive Entertainment will develop a brand new game "The Ancient Havoc", using Jin Jieguang's experience report as a template to simplify the game mode of "League of Legends", hoping to dig into the corner of "League of Legends".

After all, "League of Legends" simplifies a lot of gameplay compared to COG, and the effect is immediate. Lin Zhaoxu also hopes that the simplified "The Ancient Catastrophe" can come back.

Of course, Dichao Interactive Entertainment does not have so many resources. In order to fully develop new games, the development plan of "Project: S" has been temporarily shelved, which also means that it has become the first game to be eliminated.

Because this is an FPS game, it is very reluctant to do PC and VR interoperability, and it seems that it is completely uncompetitive at present, so it can only be released first.

In addition, the "Three Realms" of Zen mutual entertainment will continue to be developed.

In Lin Zhaoxu's view, COG's gameplay is too complicated. After players have become accustomed to playing "League of Legends", it is difficult to get started again, and GA is very uncooperative and has not given much hope.

And "Three Realms" is a traditional MMORPG, even if it is innovative, it cannot change too much. Facing the impact of the new game type "League of Legends", there is also little hope.

In this way, it is this simplified version of "The Ancient Catastrophe" that has the greatest hope and is the most likely to come back.

Yesterday, I rewarded Yuguiye with 20,000 yuan and Qingyi 10,000 yuan, a total of 1.5 more, monthly ticket 1,500 plus one chapter, 132 left.


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