Almighty Game Designer Chapter 326: Lump ah dash
Soon, Dichao Mutual Entertainment received a response from GA. Regarding Dichao Mutual Entertainment’s "League of Legends" information and suggestions for subsequent revisions to COG, GA attached great importance to it, and Raman Clive responded personally , But still did not reveal too much meaning to modify.
"I understand your philosophy very well. If "League of Legends" really achieved such a high retention rate, then this is indeed very bad news for COG."
"But I still believe that complexity and diversity are the key to this kind of game. Simplification of the operation can indeed make it easier for more people to learn, but it is very likely to damage the fun of the game itself and overdraw the game in advance. Vitality."
"For a game, the difficulty of getting started determines its audience, but the depth and complexity of the game skills determine its competitiveness and upper limit. I think the simplicity of "League of Legends" is short-sighted Whether the behavior is reasonable or not requires careful treatment."
"Of course, I will seriously consider your suggestions and adjust the difficulty of getting some heroes. Thank you again for your strong support for COG promotion."
After reading Raman Clive’s reply, Lin Zhaoxu sighed lightly. Obviously, Raman Clive’s attitude was ten moves and refused, although Dichao Interactive Entertainment provided GA with a very detailed experience report And game data, but Raman Clive still insists on his point of view.
Of course, he understands the importance of simplifying the game for promotion, but he is right. Too simple the game will make the game lose its depth. The relatively hot game types in the e-sports field, such as FPS and RTS, have extreme High game depth games, I have never heard that casual mobile games can be played in e-sports.
Lin Zhaoxu understands that Raman Clive is obviously a more arbitrary person. He has strong confidence in his own design, which is a common problem with many talented designers. Maybe COG will have some simplifications, but it is absolutely impossible to simplify it to the level of "League of Legends".
Lin Zhaoxu was a little disappointed, but soon accepted the matter.
Also, anyway, Dichao Interactive Entertainment has decided to do "The Ancient Havoc", and there is already a simplified version of "League of Legends". It is another good choice for COG to maintain its complexity and competition.
Two games are launched at the same time, and which one becomes the one to use.
……
Years later, "League of Legends" continued to be popular.
A special name quickly spread among the players. Many players are happy to refer to "League of Legends" as "Lie Ah Lu".
This acronym originated from a Weibo by Chen Mo.
"The overseas version of "League of Legends" is being planned. The English name is "LEAGUEOFLEGENDS", or LOL for short. What should the Chinese name be called?"
Under this Weibo, many players have left messages with the mentality that watching the excitement is not too big, and the abbreviations used are also various.
Like what "British League", "Alliance", etc., but the most praised is the homophonic name of the English conversion: "Luck!"
Soon, this name spread quickly among the players, and "playing two games of "League of Legends"" was also naturally referred to by many people as "playing two games" or "playing two games." Fuck ah flick".
Although this name may seem a little wretched at the beginning, its appearance has played a huge role in promoting the spread of "League of Legends".
Because the name "League of Legends" is very formal, but it is not enough to show all the characteristics of the game itself.
In terms of the English abbreviation, LOL itself is an abbreviation of "laughoutloudly", which is a idiom, so in foreign countries, this abbreviation is very advantageous in communication.
However, the Chinese name of "League of Legends" has always lacked a very simple and memorable name. If it is habitually referred to as "British League" or "Alliance", it sounds like something very formal An international organization is not like a game.
The emergence of "Luck Ah Luck" solves this problem well. This abbreviation fits the relatively young player group of "League of Legends" very well, and the more down-to-earth name helps It quickly gathered popularity, so it spread to the entire "League of Legends" player group in a short period of time, and even many people who didn't play this game knew the name.
The secondary creations of some video authors, such as a certain video column "Lutan Express", also allowed this name to spread faster.
While "League of Legends" is popular, various anchors and video UP hosts have also played a role in fueling the flames.
Currently in China, there have been three or four million-level "League of Legends" anchors, and there are also several series of relatively hot videos.
Some talented players who quickly hit diamonds in the qualifying game and are even attacking the king quickly gathered a lot of popularity after the live broadcast.
Of course, this is mainly because Chen Mo brought a good head. During Chen Mo’s live broadcast, the anchor, audience, and live broadcast platform all saw the powerful potential of the game "League of Legends". After Chen Mo stopped broadcasting, These audiences had nowhere to go, and soon several million-level anchors ~IndoMTL.com~ were spawned. Major live broadcast platforms are also tapping some potential players and increasing the asking prices of "League of Legends" anchors, even some The anchors of other games also began to switch to the embrace of "League of Legends".
In terms of video, there are currently three more well-known video columns in China, namely "Liantan News", "Weekly God Show" and "LOL Cheating Father Collection".
The directions of the three video sections are different.
"Liantan News" is mainly to share and introduce some of the latest information, version changes, new hero information, etc. of "League of Legends".
"Weekly Great God Show" is a highlight of some videos, high-end operation.
"LOL Cheating Collection" is a cheating and funny operation of some players, mainly based on low-end games.
As the saying goes, "the early bird gets worms", this is true in any field. The emergence of a new game has changed the entire anchor circle and the video author circle. These pioneers have a sharper sense of smell and are the first to launch content for this new game. It is easier to get ahead in the context of rapid changes in the big environment. Eat meat.
This is a win-win situation for the anchor, video author, and the game itself.
……
As for Chen Mo, he started to shift his focus to the development of new versions and the production of overseas versions.
At present, all the work of "League of Legends" has been on the right track. It is sweeping the entire PC circle in China at a very fast speed, and the player group has shown a trend of automatic proliferation.
In terms of promotion, just maintain the original promotion plan and maintain the current growth momentum.
At this stage, the means of promotion are not important anymore. The key is to maintain the game’s stickiness to the players and continuously introduce new content.