Almighty Game Designer Chapter 36: Leading the upsurge of casual games
Under the attention of the entire gaming circle, the data of "Plants vs. Zombies" continues to rise.
24-hour sales, 23187; 3rd sales, 77409; 7th sales, 122375; 30th sales, 514580!
During this month, all the game media and designers were shocked time and time again. The average game grew in the first week of launch, and then began to decline rapidly, but "Plants vs. Zombies" is not , Until the fourth week, the daily download volume was still stable at a very high level!
first month sales of 500,000! What is this concept? This means that Chen Mo can earn more than two million from this game alone, in just one month!
As a newcomer, this number is so amazing that "Plants vs. Zombies" has set off a boom in the entire gaming circle!
The player community has spread virally, and sales are getting higher and higher!
Many players spontaneously formed various game communities to study the strategies of "Plants vs. Zombies", especially the endless mode of gameplay. The ranking on the list changes every day.
The game media releases new press releases every day, and various industry insiders have analyzed the success of "Plants vs. Zombies".
And in the major Q&A communities, and even the official forum of the Fantasy Editor, many game designers are also discussing it.
Where is the success of "Plants vs. Zombies"?
Can its success be replicated? Can you learn from it?
The level design, combat system, values, guidance, graphics, music, and even some details of "Plants vs. Zombies" have been taken out and studied repeatedly, and it has become a benchmark product for puzzle games!
An A-level game designer from Zen Interactive Entertainment posted a long Weibo to analyze in detail the brilliance of "Plants vs. Zombies" and asserted that the spring of puzzle games is coming!
He wrote in a long Weibo: "To be honest, I admire Chen Mo, the author of "Plants vs. Zombies". As a newcomer game designer, he gave us designers who have always looked down on casual games. We have a lesson."
"We have always felt that casual games are a little trouble, and only C-level and D-level designers will use casual games to practice their hands. Because this kind of puzzle casual games often cannot guarantee the length of the game, and can not let the players Addicted, players are often prone to burnout, resulting in a large number of losses."
"And many so-called puzzle games, there are not so many puzzle elements at all, just like children playing house, the strategy is far worse than some large strategy games!"
" However, "Plants vs. Zombies" subverted this traditional view. Who said that puzzle games can't be complicated? Who said that puzzle games can't last? Two major difficulties have been plagued by puzzle games. "Plants vs. Zombies" are all solved!"
"This shows that it is not the problem with this game type, but our thinking is too limited!"
"Not only that, "Plants vs. Zombies" also allows us to see a huge market for casual puzzle games. Not only are these games not niche games, they have a huge market!"
" Moreover, Chen Mo also pointed out a clear path for all C-level and D-level game designers. It doesn’t matter if the resources are few and the ability is poor. Don’t they all advertise that they are creative? If they are creative, then To make a casual game like "Plants vs. Zombies" can also make you a top game designer!"
"For Chen Mo, I think he has shown his excellent talent in casual puzzle games. As long as he can maintain this momentum, he will develop two or three more models at the same level as "Plants vs. Zombies". I’m sure that he will become the best casual puzzle game designer in China, and there is no one!"
Industry insiders, game media, player reviews... are basically positive reviews. Nothing like the last time "" has happened, and no designer or review expert jumped out to accuse "Plants vs. Zombies" for being bad.
The occasional black manuscripts were also drowned in the players' curses.
Chen Mo knew that he had chosen the right this time. It can be said that it was both fame and fortune. With "Plants vs. Zombies" reaching the top of the puzzle casual game list, Chen Mo suddenly became popular.
In this month, Chen Mo's Weibo fans have 80 to 90,000, which shows the popularity of this game.
However, Chen Mo also knows that "Plants vs. Zombies" has potential.
The previous "Plants vs. Zombies" was released for nine days, and the sales reached 300,000 sets, breaking many records, and it can be said to be truly "popular around the world".
Chen Mo has restored more than 90% of the previous "Plants vs. Zombies", but the sales volume in the first month only reached 500,000 sets. Obviously, there is still a big gap with the previous life.
Chen Mo also analyzed the reasons.
First of all, it’s the issue of pre-propaganda. Chen Mo basically didn’t promote it. The forwarding of those game media did cause some heat, but it was different from the overwhelming propaganda of those big factories. The attention it gets at first is not enough.
Next is the market problem. "Plants vs. Zombies" is currently only available in the domestic market. If it can be launched in foreign markets, sales should be higher.
However, Chen Mo is already satisfied in this way. Although "Plants vs. Zombies" is fully capable of entering foreign markets, Chen Mo does not want to invest too much energy in this area for the time being.
For Chen Mo, the foreign market is still a completely unfamiliar field. In a parallel world, do users in the foreign market have the same tastes as in the previous life? It takes a lot of energy and money to verify.
Chen Mo hasn't considered entering the foreign game market for the time being, so he doesn't want to invest too much energy at this stage.
Therefore, "Plants vs. Zombies" can achieve such a result, Chen Mo is basically satisfied, he did not expect this game to rise to the sky.
From the start point of view, Chen Mo is already a perfect start as a designer, and what he can develop next depends on how he goes next~IndoMTL.com~10 am.
Chen Mo sat at the bar, yawning frantically.
Last night he drank with Lin Mao and Zhao Zihao until 11 o'clock in the evening, and now his mind is still a little unconscious.
After all, Lin Mao and his games are considered to be great successes, and they must be celebrated, so Chen Mo was considered a small break and drank some alcohol.
"Storm Rider's Adventure" has more than 70,000 downloads in the first month, which is incomparable to "Plants vs. Zombies", but it is also the top three games in the new tour list, which can bring nearly eight to Lin Mao One hundred thousand income.
is very satisfying for Lin Mao, which is an achievement that most new designers cannot get.
Of course, it is impossible for Lin Mao not to envy it for achievements like "Plants vs. Zombies", but envy is envy, and he is sincerely happy for Chen Mo.
In the past few days, people like Wen Lingwei and Jia Peng are not coming every day like before. After playing for a month, they are not as fanatical about "Plants vs. Zombies".
There are more and more routines developed on the forum, and more and more ways to play this game have been unearthed, but people's interest will eventually fade.
Wen Lingwei and they are all urging Chen Mo to develop subsequent versions, even new games.
Chen Mo also knows this. "Plants vs. Zombies" is indeed a very long-term game. Some people can even play it for a year or two, but for most people, playing it for a month or two is tired.
Of course, as a stand-alone game, it doesn’t matter whether you are tired or not. Anyway, the game is sold and the money is also earned. It is enough to develop the next game.
Chen Mo is also preparing to shift his focus to the next game, but before that, he has to arrange a version update for Plants vs. Zombies.