Almighty Game Designer Chapter 52: The soul of card games


   In the past life, "Plants vs. Zombies" took the world by storm, with sales exceeding one million dollars in just 9 days, breaking many records.

   Calculated on the basis of $3, if "Plants vs. Zombies" sells 1.5 million sets, it can make $4.5 million, which is nearly 27 million yuan.

   And what is the monthly flow of "My name is MT"?

   In 13 years, when the domestic mobile game market was still developing, it had already reached 55 million.

   In contrast, "Plants vs. Zombies" relies on the global market, while "My name is MT" only relies on the domestic market.

   "Plants vs. Zombies" is a stand-alone game that relies on sales to make a profit, and sales will always decline slowly. "My name is MT" adopts a free model and has been in operation for three or four years, and it is still alive and well, and even the version is constantly updated.

   The success of "Plants vs. Zombies" cannot be copied, and the mode of "My name is MT" can be mass-produced.

Comparing   , we can see the strong profitability of domestic card games.

   "My name is MT" has carried forward the "domestic card" model and found a way to make money for domestic game developers. As a benchmark for a generation of card games, "My name is MT" has been repeatedly plagiarized by various games Until three or four years later, similar games appeared.

  Before the revolutionary changes to card gameplay in "Legend of Dota", "My name is MT" as a veritable national card mobile game, undoubtedly occupied the top position of the best-selling list for a long time.

  Chen Mo wants to make money with domestic games. "My name is MT" is the first step. Several of its features are in line with Chen Mo's current needs.

  The first is easy to do. Most of the art resources of "My name is MT" are concentrated on character cards, whether it is numerical value, level, gameplay or original painting, it is not difficult for Chen Mo now.

   Its gameplay is not complicated, and the rules are relatively clear. As long as the art resources are in place, the real development time will not be too long, two or three months are enough.

   The second is moderation. "My name is MT" is not like the later domestic games to instigate hatred and irritate players to charge money wildly. On the contrary, this game gives a lot of runestones, which is basically mad at the New Year's and festivals. It is relatively friendly to free players.

   Moreover, there is no high-intensity PVP such as national warfare and city warfare in the game, GVG content, and the frustration of free players is relatively weak.

   Chen Mo must consider the level of acceptance of parallel world players. He would give him a lot of medicine as soon as he came up.

  From this point of view, "My name is MT" is a relatively good transitional work.

   The third is easy to promote.

   Regarding this point, Chen Mo has considered it carefully.

What is the core of    card game?

   is not gameplay, but IP.

  The so-called IP is the abbreviation of intellectualproperty, which is translated into Chinese as intellectual property.

   In the domestic game circle, IP is a hot word. Many game manufacturers are spending money for some big IPs. Many game designers keep their mouths on IP, more often than eating and drinking.

   Why is IP so important and so valuable?

   Because in a card game, IP determines the value of a card. In the same card game, your orange card is Guan Yu and Zhang Fei, and my orange card is Eagle Eye and Sauron. Obviously, the user groups that these two games can attract are completely different. The price the card is willing to pay is also different.

  Three Kingdoms is basically the worst IP, because there are too many people who play Three Kingdoms games, and everyone is too familiar with it.

   In previous lives, works like Hokage, Pirates, Fate, and Jin Yong are all relatively large IPs. As long as you get these IPs, you can make money in minutes by changing a set of art resources.

   If a card game does not have an IP, it means it has no soul. Yes, it is so exaggerated.

  To do a card game, you must have an IP.

   After Chen Mo decided to play a card game, he also thought about how to solve the IP problem.

   His first reaction was to buy some big IPs in the parallel world, but after checking the quotations, he gave up.

   The awareness of copyright protection and authenticity in this world is relatively strong, and the price of IP has risen accordingly.

  In the past life, the IP of some hot works could sell to seven figures. In the parallel world, the money will only be higher.

   Of course, it is impossible for all IPs to be so expensive. For example, some novels and animation IPs that are not hugely popular can be bought for hundreds of thousands, but the influence of these works is too limited, and Chen Mo can't appreciate it.

  IP is a real thing, you get what you pay for. Buying an unknown IP means not buying it.

   Now for Chen Mo, cheap IPs are not good, but expensive IPs cannot be bought. Of course, even if he can afford it, he doesn't want to spend the wrong money.

   Therefore, after thinking about it, Chen Mosi decided to build his own IP, and "My name is MT" is the most suitable for self-made IP.

  Of course, Chen Mo also has other options, such as...

   Go to redraw a "One Piece" or "Naruto"?

   to rewrite a "The Legend of the Condor Heroes" or "The Eight Dragons"?

  ...none of them are very reliable.

   Novels and cartoons will take a long time from their first appearance to the fire. Not to mention whether Chen Mo's current original painting level can control "One Piece" and "Naruto", just say at the rate of one talk a week, how long does it take for Chen Mo to paint before he can raise this work to the popularity of his previous life?

   Novels are relatively fast, but novels are not suitable for direct adaptation of games. Generally, first film and animation, animation, and then games, rarely skip the film adaptation and directly play the game.

  Because the image of the novel is illusory~IndoMTL.com~ and the original character paintings in the game are very specific. From illusion to concrete, it usually needs to be verified and precipitated by film and television adaptation to ensure this IP fire.

   Pick and choose, the animation of "My name is MT" is the easiest to make, and it is also Chen Mo's best choice now.

   In this world, the domestic animation industry is also developing well. Chen Mo only needs to provide the character, original painting, plot, and storyboard of "My name is MT", and let these animation production companies follow suit. The quality is not good. Will be worse than the previous life.

   After all, the previous "My name is MT" was created by a few animation game lovers, and the cost is not high.

   "My name is MT" is very popular. On iQiyi, the first episode of "My name is MT" has been played more than 300 million times. It is a phenomenal animation work and has become a generation of Warcraft players and anime hobby The memories of the readers.

   Therefore, this work can completely be turned into a super IP, allowing Chen Mo's new game to take off.

   Of course, there are risks.

  The biggest problem is that the popularity of "My name is MT" in the previous life depends to a certain extent on the story background of "World of Warcraft" and the huge user base. There is no such game as "World of Warcraft" in the parallel world. When the audience saw the anime "My name is MT", many of the settings might not be understood at all.

   For example, what does MT mean? What occupation is MT? Why should there be a profession of MT? What are the characteristics of this profession? Why is he the protagonist of this work?

   For World of Warcraft players, there is no need to explain them. The idea is enough. But for parallel world audiences, can they understand the World of Warcraft game culture hidden behind "My name is MT"?

   stepped back and said, if they don’t understand, then, will the movie affect the anime fire?


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