Almighty Game Designer Chapter 69: Calculate income
Soon, "My name is MT" has more game reviews on the official app market.
"What the **** is this? I want to watch the big battle between the Alliance and the Horde. What are the meanings of these cards!"
"It turned out to be a card game, and it's a game type that has never been seen before..."
"What should this game be called? Combat cards?"
"Seriously not as expected! A refund!"
"Upstairs, this game confiscated money, free game......"
"I originally wanted to give a negative review to one star, but after playing it, it feels okay. Let me give you a three star for follow-up observation."
"Only I think this game is fun, I think the cards are so cute that they twist and twist, I gave them five stars."
"Is there a girl upstairs? Haven't you played a good game..."
"Hehe, I am you upstairs, do you believe it is bigger than you?"
" The bad reviews are really funny. Chen Mo, a C-level designer, is making a mobile game again. It is impossible to reproduce the whole worldview with his toes. You can show anime characters in this way. , I think it’s good too."
"Yes, as a mobile game I think it's ok."
"Don’t you think it’s conscientious? It’s free, there are no built-in ads, and so many runestones are given away. Chen Mo is betting that it will be better than monthly."
"I think for the sake of these runes, let's give it five stars for now."
"I was bought by money like this?"
"What's wrong, I support Chen Mo, and I have the ability to make "Guardian of the Holy Spring" free!"
……
At present, "My name is MT" has a rating of 7.6. Very few people give a one-star bad review, most of which are four-star, and a small part of it is three-star and five-star.
Chen Mo estimated that after waiting two days for these players to recollect, they found that this game is very expensive, and the score should drop further, perhaps to 7.4 points or even lower.
is not too low nor too low to have little effect on Chen Mo, because this is a free game, as long as the score does not fall too ugly, new players will still play.
On the other side, Qiu Bin is also studying "My name is MT".
" That’s it? Isn’t it too simple? The combat system is monotonous, and the difficulty of the level has no gradient at all. Sweeping all the way, not only free, but also so much money, everyone can play without any pressure ."
"Who would charge up for this? He relies entirely on in-app purchases in this game. As a result, the in-app purchases are all selling cards and physical strength? Who will buy it?"
"Is this to make money at a loss? Giving money madly for everyone to play? But what you bet on with me is monthly flow! Don’t be too low when the monthly flow is too low, and the loss is too ugly, then I won’t be interesting. "
Qiu Bin played for nearly an hour.
The copy of was still on the same trip, the money was still the same, and even a ten consecutive draw was drawn, and a rare purple card was issued.
"On this game, there is no play, and the world view is not made. It is free, and the money is sent so much. Players have no incentive to recharge at all."
" Collecting cards seems like a profit point, but how many players are willing to spend money to collect cards? Besides, according to your method of giving money, you will have money after two days. Collecting cards is not a matter of time. Right?"
"Don't watch it, this game is no play."
Qiu Bin deleted "My name is MT" on the phone. In his opinion, what is the use of this game even if the sales are high? Players do not spend money, your sales are all imaginary, useless!
……
The next day, the two games went online for 24 hours.
The 24-hour sales volume of "Guardians of the Holy Spring" was 38,938, less than 40,000, which was still almost twice the sales volume of "Plants vs. Zombies" at the time.
"Plants vs. Zombies" was a bit late to the end, because the recommendation in the official app market was rising step by step, so the staying power was very strong.
The first day of sales of "Guardians of the Holy Spring" was basically driven by the impetus of the Emperor Dynasty game platform, and the stamina may not be sufficient.
But Qiu Bin doesn’t care. Even if sales decline later, the sales volume of "Guardian of the Holy Spring" in the first month should not be less than 800,000. In other words, the monthly turnover is basically around 8 million. It is expected to impact tens of millions.
Qiu Bin could not estimate the sales data of "My name is MT", because "My name is MT" is not sold by shares, and all in-app purchase information is only clear to the developer.
But Qiu Bin is not worried. In his opinion, it is absolutely impossible for Chen Mo's game to flow more than tens of millions a month. There is no suspense in this bet.
……
in the experience store.
Chen Mo looked at the various data on the screen.
Jia Peng and others surrounded him, all staring at the numbers on the screen, looking horizontally and vertically, but still couldn't see any doorways.
"Manager, explain, what do these data mean?"
"Yes, the income from "Guardians of the Holy Spring" has been released, what about "My name is MT"?"
"Say it, I'm so anxious."
everyone asked in a rush.
Chen Mo studied a few numbers on the screen again, and then said: "Don't worry, it's okay to hang "Guardian of the Holy Spring"."
Wen Lingwei looked disdainful: "Hey, it's true? You said that because you are afraid of embarrassment? What can you tell from these figures? Where is the income? Really, you If I want to run away, I know some friends on the road......"
Chen Mo is speechless: "Don't mention your friends on the road..."
Chang Xiuya asked: "Then, the store manager, you can tell me, how did you hang "Guardians of the Holy Spring"?"
Jia Peng also nodded: "Yes, you probably talk about the posture?"
Su Jinyu narrowed her eyes, desperately trying to see the connection between these numbers, but she couldn't see anything.
Chen Mo said: "Let's put it this way, the first month's turnover will not be less than 20 million."
Jia Peng was almost choked by his own spit: "What is that? How much did you say, the manager? Twenty million?"
Su Jinyu was also surprised: "Twenty million is too much! This is a mobile game!"
Wen Lingwei stubbornly said: "If the monthly turnover is 20 million, you can make more than 10 million a month?!"
Everyone was shocked.
20 million! Is this directly more than twice the monthly flow of "Guardians of the Holy Spring"? Chen Mo is bragging anyhow!
Chen Mo stood up and said, "Wait for the first month of the water to come out. If you are not sure, I will tell you the meaning of these numbers."
Su Jinyu asked: "Huh? Why don't you tell us if you can't guess?"
Chen Moyile: "If you guess it right, then I can't tell you anymore!"
……
These numbers represent some key data of "My name is MT", and the so-called "DAU", "LTV", etc., seem to be quite tall, but they are nothing more than English abbreviations.
DAU: Daily active users.
ARPU: Average revenue per player.
ARPPU: Average revenue per paying player.
LTV: The average total revenue generated by a player in the total game time~IndoMTL.com~ In addition, there are some other data, such as next day retention, seven-day retention, and so on.
The significance of these data is that as long as these data are calculated, a reasonable estimate of the ecology of the entire game can be made to infer the general state of the game.
As long as the short board data is mentioned, the game can make money.
The first day of "My name is MT" data, daily active users are about 130,000, the number of paying players is 14,330, and the payment rate is 10%.
The difference between "My name is MT" and "Guardian of the Holy Spring" is that it sells value-added services, and players who have already spent money will continue to spend it.
According to Chen Mo's estimation, "My name is MT" will accumulate at least 2 million active users in the first month.
Within a month, recharged players will recharge multiple times, even more often, and some free players will also become recharged players.
Chen Mo estimates that in one month, the ARPU per paying user of this game will definitely reach 150.
According to this calculation, even if the subsequent average payment rate is reduced to about 8%, the monthly turnover can reach 24 million.
There is a set of data for reference. In March 2014, the number of active users of Dota Legend was 2925630, the number of paying players was 312,407, the ARPU per paying user was 204.89, and the final monthly turnover was 64 million.
In a parallel world, for various reasons, the performance of "My name is MT" is definitely worse than that of the previous life, and it is even less likely to be comparable to "Dota Legend", which often broke 200 million yuan last month, but in general, As long as the number of users can be guaranteed, there is no problem with the monthly turnover reaching about 20 million.
This is the result that Chen Mo estimated.