Almighty Game Designer Chapter 747: Sell the game to people who don’t play the game
The "warm wardrobe" in reality quickly became popular, because many players found after trying to buy that the clothes of this brand are of high quality and the styles are also very beautiful!
After all, this brand was designed by a domestic first-class designer, and the materials used are all the best materials, basically similar to the quality of relatively well-known foreign clothing brands.
But in terms of price, the price of the "warm wardrobe" is very close to the people. Players who can afford a game cabin have a relatively high consumption level and quality of life. They are surprised to find that the "warm wardrobe" is not only It is of good quality and price advantage!
Actually, the reason for the low price is very simple. The "warm wardrobe" does not need to spend any money to promote it.
Chen Mo has been emphasizing that don't spend money on advertising, you don't need any form of advertising.
Like some internationally renowned clothing brands, the monthly expenses spent on online advertising alone may reach several million, not to mention various TV advertisements, physical store expenses, and so on.
The money will eventually be passed on to consumers, so these famous clothing brands and clothes actually have a premium.
But the "warm wardrobe" does not have these expenses, no physical store, no shopping guide, and no advertising expenses. This cost is all at once.
However, not having traditional advertising does not mean that no one knows the brand.
After the players discovered that the clothes in the "warm closet" were so good and cheap, the news quickly spread. After all, things like food, clothing, housing and transportation are fundamental needs of people, and players are no exception.
Soon, many of the clothes on the "warm closet" have been sold out, and even out of stock!
Li Jingshu and Li Jingsi’s cousins are also shocked, is this too fast?
Previously, Chen Mo asked them to stock up more, and they were still a little worried about what to do if they could not sell the inventory and the capital chain could not turn around. As a result, when I look at it now, it is very appropriate that I am too conservative!
What kind of advertising can have this effect?
Even if you spend a lot of money to advertise on TV or the Internet, it takes a long process for players to understand, recognize, and accept this new clothing brand.
However, the "warm closet" took a different route entirely.
"Warm Wardrobe" benefited from the huge player group of Thunder game and Chen Mo's reputation among fans. As soon as the name of this brand appeared, it was connected with the current popular games "Seaside Mansion" and Nuannuan , So the spread speed is very fast.
At the same time, due to the excellent quality of the clothes and the good shape, they quickly established a good reputation among the buyers.
Once the concept of "warm wardrobes are good and cheap" is formed in many people's minds, the brand of this clothing will even start.
What's more, compared with other clothing brands, Warm Wardrobe has a huge natural advantage, that is, you can try it on online!
Players can try on their favorite clothes in "The Seaside Mansion". After trying them on, they can change to other ones if they don't fit, and they can buy them directly online.
Moreover, the system will automatically help you choose the model you want to buy online, so you don't have to run to the physical store, and you don't need to worry about what size you want to wear like traditional online shopping.
Moreover, because the accuracy of this kind of fitting is very high, buyers will basically not encounter the situation that the clothes and the seller show too much difference, and the clothes bought basically meet their psychological expectations.
As a result, there are fewer bad reviews of clothes.
So, after the players discovered the "warm wardrobe", the brand exploded with the warmth. Many players didn’t lack clothes, but they couldn’t wait to go to the game cabin to try this new online shopping experience. !
……
However, many players have doubts whether the warm wardrobe has anything to do with the official?
It's okay to say, the game just came out, and the clothes in reality were also made. This must be inside information.
If it's related, Chen Mo has never admitted.
Many people have asked relevant staff on forums and Weibo, what is the relationship between Thunder Game and "Warm Wardrobe"? Is this an in-game linkage?
In fact, regardless of whether the two are related or not, most people still buy it. The reason why I'm asking is just to confirm it.
Soon, Chen Mo announced in an official capacity that "Warm Wardrobe" is a clothing brand under Thunder Interactive Entertainment. All the clothes in it are designed independently, and players can buy with confidence.
Moreover, all the clothes in the “warm wardrobe” in reality are made of the best materials, and the workmanship is all first-class. Any quality issues will be properly handled by the government. There will be absolutely no Any situation that deceives consumers.
In addition, the official also announced that it will link up with the "warm wardrobe". Any player who uses pink diamonds to purchase the corresponding clothing in the game will receive an equivalent amount of deduction for purchasing the clothing in reality!
In other words, if the player spends 260 pink diamonds to buy a small skirt in the game, which is equivalent to 26 soft sister coins, then in reality, the online purchase of this small skirt can directly lose 26 yuan.
Of course, clothes bought with gold coins won’t be eligible for this reduction. Celent has already suffered a lot.
As soon as the news came out, the players were all shocked.
Silent is nothing more than that?
Isn't this about bleeding? ?
Obviously, the "warm dressing" in "The Seaside Mansion" is linked with the "warm wardrobe" in reality, which is a linkage between virtual and reality, which has never happened before.
In the past, the linkage between games and reality often stayed on the concept, nothing more than selling a theme T-shirt. But this time the linkage is a high degree of unity between virtual and reality.
Players can try on realistic clothes in the game.
You can buy the clothes you like in the game in reality.
Moreover, the "equivalent amount reduction" has become an unprecedented killer, pushing all players' shopping desires to a peak!
In previous games, all purchases were made of virtual data. A local tyrant spends one hundred thousand to buy a knife, but he can only pretend to be forceful in the game, which cannot bring it into reality.
But now ~IndoMTL.com~ players buying virtual clothes in "The Seaside Mansion" can bring equivalent discounts to the same clothes in reality. Isn't this equivalent to not spending money? !
For example, the price of a small skirt is 299, in the game it is 99 pink diamonds, which is equivalent to 9.9 yuan. If you buy a small skirt in the game, you will erase 9 yuan in reality. Isn't it the same as buying a real skirt and giving it a virtual skirt?
With this calculation, the virtual skirt does not cost money!
The most obvious part of this trick is that it binds the shopping desires of all three players together.
It is also a piece of clothing in the game. After you buy it, you can wear it warmly, you can wear it for yourself, and you can also reduce the price of clothes in reality!
Many players feel that they have made a lot of money!
What's more, the quality of the clothes in the "warm closet" is already very high, and it is convenient to try them on. Even without these discounts, many people still want to buy them.
Furthermore, with the word-of-mouth of Chen Mo and Lei Ting as a guarantee, everyone is not afraid of buying a "warm wardrobe" and being scammed. Anyway, the monk can't run to the temple. If you are not satisfied, just find Chen Mo!
Even many local girls who don't play games very much know the "warm closet", and they are all inquiring about how to try on clothes in the game cabin.
As a result, after asking for a long time, I realized that the game "The Mansion by the Sea" was given away for nothing, but you have to spend 2888 on the Thunder game platform...
Many girls said, but we don’t play games!
Chen Mo responded very intimately to this: "It doesn't matter, you only need to register for the Thunder Game Pass, and you can also generate consumption records as a gift to others after purchasing the game."
Many players express their conviction and sell the game to people who do not play the game? ? This is no one!
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