Almighty Game Designer Chapter 806: Focus on overseas

Mobile reading

In foreign countries, although Hise’s "camera incident" caused it to be controversial and lost some market share, it still did not cause it to collapse.

Because Hise’s main competitors worldwide are not matrix glasses, but other brands. And other brands... basically do the camera function.

So, the infamy of the "camera incident" is actually shared by other friends and businessmen. When discussing this incident, users in Europe and the United States are basically focusing on the entire "smart glasses" market, not Just staring at the explosion hammer of Hise family.

Although matrix glasses have opened up a certain market share by virtue of the lack of camera function, but after all, the foundation is insufficient. Most European and American users have instinctive distrust of a Huaxia brand that has not been heard before.

It will take a long, long time from emerging to dominate the market, and it can even be said to be difficult.

This is also a logical thing. Just like mobile phone and computer brands, many domestic manufacturers sell well in the domestic market, but really want to enter the European and American markets to head-on with those old hardware manufacturers, it is still very illusory.

After the "camera incident" intensified, Hise glasses had to make a compromise in time, saying that they would launch new glasses with different shapes, removing the camera and live broadcast functions.

Although this kind of tossing made the Hise glasses R&D team a little bit painful, but after all, it is a long-established manufacturer and it will not hurt the bones.

The new glasses are actually a matter of changing permissions and changing colors, so they are done very quickly, and the response is good after they come out. Seeing that Hise glasses will pick up in Europe and America.

After all, smart glasses are the general trend, and most people still need this thing. Now that there are no privacy concerns, many people have begun to buy with confidence.

……

……

Chen Mo is using matrix glasses to talk to Zhou Jiangping, browsing a report he sent.

Zhou Jiangping was very happy to explain the current situation of matrix glasses to Chen Mo.

"At present, the situation of matrix glasses in the country is very good. It has already won close to 60% of the market share, and this number is still rising. Yesterday I urged them to expand more production lines to ensure as much as possible The production capacity of matrix glasses can keep up with the current market demand..."

"Many IT companies in China have stated that they will provide exclusive versions of the matrix glasses app, and combine the characteristics of matrix glasses to add more MR functions. We are also very active in cooperating with such things as ball associations and municipal transportation. Departments and other organizations communicate and customize various professional apps for Matrix Glasses, so that Matrix Glasses can be further integrated into people’s lives."

"As for the overseas market, the expansion speed of matrix glasses is equally gratifying. The market share has reached 12.9%. It has reached the top five in Europe and the United States, even surpassing many established European and American manufacturers. This is an unprecedented achievement. ."

Listening to Zhou Jiangping’s quite joyful description, Chen Mo didn’t respond much. Instead, he frowned when he heard the number of 12.9%: "So low?"

Zhou Jiangping paused: "Is this still low? The highest share of a single brand of domestic mobile phones in the global market is only close to this figure, and it still includes data from local areas and regions such as Southeast Asia and Africa. Matrix glasses' 12.9 % Share is the share after deducting the domestic market. We are already making history."

Chen Mo said: "The switch was selling much better overseas at the time."

Zhou Jiangping was very happy: "Mr. Chen, you can’t count it like that. Switch is a special game console. We are making the right niche gadgets all over the world. Most of the purchases are aimed at Your game goes, there is no competition at all. But smart glasses are different. This is the general trend of future development. How many manufacturers in the world are staring at this piece of fat?"

"Moreover, the entire potential market for smart glasses is much larger than that of switch. Swtich is aimed at a small group of players, but smart glasses are for everyone in the world! In overseas, matrix glasses are not so. Big first-mover advantage, the road has to be taken step by step. It’s not realistic to think about putting a giant like His on the ground just a few days after the product went on sale, isn’t it?

Chen Mo asked: "The overseas version of the matrix glasses has also been updated with those MR games?"

Zhou Jiangping nodded: "It has been updated, but it is not as obvious as the domestic effect. The main reason is that the cultural influence of "Three Kingdoms" is relatively limited, and it does not spread to Europe and the United States. Although other MR games are also good, they are in Europe and America. There are also game companies who are developing MR games and publishing them on Hise glasses. Not to mention the app."

Chen Mo thought for a while: "In other words, our MR game currently has no dominant power."

"That's what I mean." Zhou Jiangping explained, "But this is also normal~IndoMTL.com~Games are an emerging field. Designers all over the world have no experience, and they are all in the stage of trial and error. "

Chen Mo smiled: "Old Zhou, there is nothing that a hot game can't solve. If there is, then another one."

"Huh?" Zhou Jiangping was not aware of it.

Chen Mo smiled: "It's okay, I'll worry about it, you don't have to worry about it. In short, it is better to increase production capacity. Matrix glasses will be sold more in the future. Just produce it. Our ultimate goal is Occupy the world’s smart glasses market. Don’t be dragged down by production capacity issues."

Zhou Jiangping nodded: "Don't worry, I understand this."

After finishing the call, Chen Mo began to consider his next goals.

At present, the development of matrix glasses in China is smooth, but the speed of expansion abroad is far from Chen Mo's expectations.

Mainly because the matrix glasses have no reputation and technical advantages. For users in the European and American markets, there is no reason to buy them.

In China, "Three Kingdoms" is a very fun MR board game. Various MR games on the Thunder game platform are also very attractive to players. But "Three Kingdoms" is not attractive to foreign players, after all, the cultural atmosphere is different.

As for other MR games, it is impossible for European and American users to buy matrix glasses. After all, these games are not popular games and their influence is very limited.

For Chen Mo, it is impossible to work **** the hardware. The matrix glasses have not lost to His on the hardware.

If you want to further expand the market share of matrix glasses in Europe and the United States, Chen Mo needs an explosive MR game that is more suitable for foreign markets than "Three Kingdoms", or...many models.

This book comes from