Almighty Game Designer Chapter 83: Differentiation
Like Dichao Interactive Entertainment, its Dichao game platform has tens of millions of active users, and at the same time the highest online users have reached more than two million.
As long as these players log in to any of the games of the Emperor, they must first log in to the Emperor game platform, and they will naturally see other games on the platform’s recommended positions.
Even many players only play Dichao Mutual Entertainment games, and they rarely hesitate to buy games or value-added services.
Chen Mo also has such a group of players now, but the number is far different. Most players will not pay attention to what Chen Mo's next game is, and will not buy or play because a certain game is "Chen Mo's work".
Chen Mo knows that it’s not impossible to do research and development, but it will eventually be restricted by channels. Moreover, sooner or later, Chen Mo will also build a game platform to integrate all his games.
What's more, there are many games that require a large number of users to play.
Now, Chen Mo has two key tasks. One is to develop the "Thunder Game Platform", so that players who have Thunder Game Pass will know this platform, and dig players from other platforms.
Just like the previous Blizzard doing Battle.net and Tencent doing TGP and WeChat games, the existing player resources are integrated, which is more conducive to the promotion of new games and the linkage between games.
However, for Chen Mo, it’s definitely not enough to have only one Thunder game platform dry. There are only three games on the platform: "", "Plants vs. Zombies" and "My name is MT". It's a bit too thin.
Of course, Chen Mo can also discuss cooperation with other game companies, let them hang the game on the Thunder game platform to enrich the game library.
But firstly, Chen Mo didn't like those games, and secondly, these companies probably didn't like the game platform that Chen Moxin made. So even if they talked about it, the result was probably the same.
Chen Mo wants to release two new games at once, one is to enrich the game library, and the other is to further expand his player base.
Chen Mo opened the document and wrote the title of the document: "Lei Ting Chess" Design Outline.
……
In China, which game has the most users?
Card game? role playing game? shooting game?
is neither.
The most users are board games.
In the previous life, the number of users of Tencent Chess and Cards reached an astonishing 240 million. On average, one out of every 5 Chinese is a user of chess and card games.
Chen Mo wants to do chess and cards, is to try his best to use the recommended places of Emperor Dynasty Interactive Entertainment and the characteristics of the chess and card games itself, so as to draw the most players through the Thunder game pass, and pave the way for future competitive products.
This was planned by Chen Mo early in the morning, and it was also to maximize the use of the recommended position he won last time.
However, Chen Mo hasn’t figured out how to do the board game.
The range of chess and card games is too wide, such as Doudizhu, Mahjong, bridge, chess, Go... these can all be counted in chess. It would be unrealistic and cost-effective for Chen Mo to do it all. He had to do it all.
Moreover, there are chess and card games in this world. Like Dichao Muyu and Shenhuan Game Platform, both have their own board and card games and there are many players.
Chen Mo is now thinking about how to make a difference, otherwise it would be impossible to leverage the chess and card players of these two major companies.
In the past two days, Chen Mo has downloaded all the board games on the market, which is equivalent to research.
Like Doudizhu, Mahjong, and other popular gameplays in previous lives, there are also parallel worlds, and the gameplay is similar. Chen Mo can optimize some interface performance and specific rules, but after all, it’s just optimization, it’s impossible. Relying on these optimizations to poach players from other board games.
There must be an obvious difference from other board games.
is also doing chess and cards, and different types are very different. For example, Doudizhu and Mahjong are basically suitable for all ages and have a large number of users. As for chess and Go, there may be many players, but they don't make money at all. As for playing methods like bridge, the number of players may be even rarer.
Chen Mo wants to do chess and cards, and he wants to dig more players by relying on the chess and cards. Doudizhu and Mahjong will definitely not be able to get around, so these two are necessary.
However, Chen Mo has also studied a lot of chess and card games, and other game companies are not stupid. Those who do chess and cards are basically fighting landlords and mahjong. Various gameplays are also integrated according to some classic gameplays in various places. Yes, like the Leizichang in Doudizhu and the **** mahjong in Mahjong.
There are three aspects of optimization that Chen Mo can think of now. The first aspect is a set of guidance and assistance for novices, including novice classes, daily tasks, welfare tasks, daily subsistence allowances, etc. These things, others Either I didn't do it or I didn't do it well, Chen Mo can optimize it well.
The second aspect is the game mode. The board game in this world~IndoMTL.com~ is mainly in the game hall, and there are very few playing fields. For Chen Mo, playing the game field is a good gimmick.
The third aspect is mall props and noble system. Although the world has done some value-added services, they are relatively few. If you really want to optimize, make some noble emoticons, avatars, clothes, etc., and even exchange points for real objects, all of which can be done.
But these are not enough, far from enough.
The novice system is at best to reduce the cost of acquiring players and slightly increase player retention. The mall and the noble system can slightly increase revenue. The game mode is a differentiated thing that can be slightly distinguished from other board games.
But these are not decisive. You know, the stickiness of chess and card users is still relatively strong. For example, some players have millions of beans on the Dichao game platform. Why should they switch to Chen Mo's chess and card games? It was impossible for Chen Mo to help him turn these beans together.
Therefore, in order to overcome this stickiness, Chen Mo is looking for a breakthrough, a breakthrough that no other board game has.
Chen Mo started looking for ways to play in his previous life but not in this world.
Fight the landlord? upgrade? Fried golden flower? Seven ghosts five two three? ...
did not find any particularly obvious breakthroughs. Some popular gameplay must have been badly done. There are too few players in the niche gameplay, and it is impossible to expand the player base.
Chen Mo is also a bit depressed, why is it that the two worlds are so similar?
don’t believe me, look for it again, there must be a difference!
Mass Mahjong? Sichuan Mahjong? National standard Mahjong? ...
Not even !
Chen Mo feels a bit weird. He always feels as if there is a kind of chess and cards that he has in his previous life but not in this world.
What is ?