Almighty Game Designer Chapter 865: Farewell from a poor family background

On July 18th, the new content of "Assassin's Creed" officially opened for trial and will be released on the 25th.

This time the content was named "Assassin's Creed: Revelations", and the pricing also created a new high, 3988 soft sister coins.

In fact, the three-part collection of "Uncharted" has been sold to 3688 before, but it is actually equivalent to three games, which can be purchased separately.

The modified "Assassin's Creed: Revelations" is actually four games in terms of capacity. But due to the existence of Desmond, the stories of "Assassin's Creed 1" and the Ezio trilogy can be linked together, so this is a long theatrical version, priced at 3988, which is already under pressure.

Of course, the game content of "Assassin's Creed: Revelations" is different from the collection of "Uncharted" and cannot be bought apart.

As soon as the price came out, many players looked dumbfounded and rubbed their eyes, wondering if they had misread the first number.

"What do you mean? The price of "Assassin's Creed: Revelations" is 3988? Is this a soft coin? Am I right?"

"Is there something wrong with the official website price? This price is directly doubled compared with "Assassin's Creed: Origins"!"

"Is it a collection like "Uncharted"?"

"No, this seems to be a game, but it is said that the duration of the game is very long."

"In the poor family, leave!"

Not only the players, but even many designers in the industry are surprised by Chen Mo's pricing strategy this time.

A bit too expensive!

In fact, the highest record of a single VR game in China was created by "Assassin's Creed: Origins" in 1980. And this time "Assassin's Creed: Revelations" turned out to double the price.

Although there was also a collection of Uncharted before, it was regarded as three separate games after all. Players can choose to buy them individually, with an average of just over 1,000 per game.

But... "Assassin's Creed: Revelations" is not just for sale!

Even if players are accustomed to the double 11 discount routine, the price of this game is still 2000, which is really a bit extravagant.

This price has discouraged many players. They plan to check the live broadcast content and game reviews before deciding whether to buy it. As for things like Pathfinder, let the local tyrants handle it.

……

In fact, everyone in the "Assassin's Creed" project team knows that the price of "Assassin's Creed: Revelations" is not only low, but too low.

Double 11 is half price, and the game capacity of "Assassin's Creed: Revelations" is equivalent to four-in-one, and each game is only 500 yuan, which is half cheaper than "Assassin's Creed: Origins". Although the open world of "Assassin's Creed: Origins" is bigger, it's too bad!

Someone suggested that "Assassin's Creed: Revelations" should be taken apart and sold, but Chen Mo rejected it.

In fact, Chen Mo intentionally kept pushing down the price of games.

Since the Double 11 event, the games produced by Chen Mo are basically going in the direction of getting cheaper and cheaper. As for why...

It's very simple, expand sales.

So far, the number of players on the VR platform is relatively limited, not as good as the mobile phone and PC platforms. Before large-scale technological innovations and VR game cabins enter the parity stage and enter tens of thousands of households, VR games are destined to be enjoyed only by the rich.

But even for those people who have VR game pods, all kinds of games are not just for buying.

Other game companies maintain the price of VR games in the range of 1,000 to 2,000 because they tend to be VR games that are deeply involved in a certain field, have a relatively fixed player base, and have limited ability to produce games.

For example, if a masterpiece is only polished in half a year to a year, and the player group is relatively fixed, even if the price is reduced, more people will not buy it. It is better to maintain the original price.

But Chen Mo's current situation is different from other game companies, because he can always maintain an extremely fast development speed, and even his own games collide with each other.

For example, the previous "Uncharted" collection and "The Last of Us" were launched at the same time, which is equivalent to hitting yourself. There is no way. The game has already been made. Of course, it is sold directly. There is no need to wait for the schedule. Hold it in your hand?

Moreover, since almost all games made by Chen Mo are of different types and different IPs, the group of players attracted by Thunder Game Platform is very common. Everyone is Chen Mo's personal fans, not fans of a certain game. In fact, they really want to buy Chen Mo’s new game, even if this game is a type that they have not tried.

To put it simply, if Chen Mo now has two AB games in his hands, and both are sold for 2000, the players are tight and will only choose one of them to buy; but if they all sell for 1000 at half price, then the players will You may buy the two together.

After all, they made money.

For Chen Mo, the cost is the same, and the income is the same, both earn 2,000. However, the actual effect is different.

The first is to expand the group of players, so that those who are not interested in the B game will also enter the pit, and they will consider continuing to buy the same type of game in the future.

Secondly, it left the players with a very conscientious impression of "Thunder Game Platform".

In the end, it squeezed other game companies and expanded their market share.

For the same price, you can buy two games here in Chen Mo, and you can only buy one in other places, and Chen Mo's game is even better~ IndoMTL.com~ How would players choose?

For Chen Mo at this stage, it makes little difference to earn more and less. At present, Thunder Interactive Entertainment's strong game output capacity has determined that he can adopt a strategy of small profits but quick turnover, which is difficult for other game companies.

As for the pricing issue of "Assassin's Creed: Revelations" this time, Chen Mo felt nothing wrong with it.

Expensive is expensive, but excellent value for money. After players have actually played it, they will understand that this game is also one of the most worth buying games on the Thunder game platform.

……

On the day the trial started, a large number of players flooded into the new headquarters of Thunder Interactive Entertainment.

However, there are no more queues this time.

In fact, the previous experience store is still there, but like other experience stores in first-tier cities, it has been handed over to a dedicated person for management. The employees of Thunder Interactive are no longer working there.

The office area of ​​the original experience store has not been changed or modified, but is left for players to visit freely. The game experience area and the holographic projection viewing area are still open to players as usual.

Some players who are close to the original experience store will still go to the original experience store, but most players choose to come to the new headquarters.

After all, it is not an order of magnitude.

Many players woke up early because they were worried about queuing, but when they entered the new headquarters, they found that they were worrying too much.

I can’t fill it up at all!

Hundreds of players disappeared soon after entering the VR game experience area. The empty game cabins are everywhere, and there will be no crowds at all.

There are still players entering one after another, but even on special days for new games to try, the status of the personnel is no different from usual, so the players don’t worry, and they are very calm one by one.

There are even a few players who decide to go to the theme restaurant for breakfast first, and it’s not too late to experience the game after eating. 8) For more wonderful novels, welcome to everyone's reading academy