Almighty Game Designer Chapter 9: Highly rated
Qiu Hengyang didn't mind. He waited until the audience's laughter subsided before continuing: "The last question, the advertising column on the gameover screen."
"Many game designers who have not yet started have a problem, that is, they do not pay attention to the profitability of the game, and did not consider it at the beginning of the design."
"For example, the game "Hunter Island" is the second-placed work this time. It itself is a relatively mature adventure game, but the designer also did not consider the profit method, which in my opinion is A kind of regret."
"It’s not that you’re successful when you design a game sullenly. Just like making a movie, your movie has a high rating, but the box office is bleak after the release. This is not a success either."
"If you do not consider special profit methods, then your game can only be listed on the application market and sold in portions at a relatively general price."
"We assume that the price of the game "Hunter Island" is ten yuan, and there are currently 330 recommendations. Let us assume that 80% of these 330 people are willing to pay for this game-this proportion is already Very high-then the profit of "Hunter Island" is 2640 yuan."
"Looking back, let's watch "flappybird" again. If it also chooses to pay per person, then I can say that it will become a very failed product."
"But obviously the designer took this into consideration. He set the profit method of "flappybird" to download free and charge for advertising, which is very clever and fits the characteristics of the game itself."
"The total game time of all players is 349 hours. We assume that on average, one death every 10 seconds-this value is already too high, and most people can't hold on to it for three seconds."
"So, the total number of deaths of each player is 125,640, so within one hour of trial play, this game has a total of 120,000 ads popped up."
" And, everyone, pay attention to the fact that the target of these ads is very clear, because those who love to play the game "flappybird" must be mobile game users, and they are relatively high-quality users, because those who can stick to it are Very patient player."
"So, if I were a designer of another mobile game, I would consider buying this ad space. We assume that every 30 ads in "flappybird" will attract a player, and every ten real players will generate One time consumption. So, my revenue from advertising on "flappybird" is 418.8 consumptions."
"If each consumption is 10 yuan, then the income from advertising on "flappybird" is 4188 yuan, and I will be willing to invest at least 3,000 yuan to buy this advertising space-this has exceeded the "Hunter" Island"."
"Please pay attention to one more thing. "Hunter Island" adopts a single purchase method. There are already fewer players who like this type of game, and the ones that have been bought will not be bought again, so its subsequent profitability The ability is very weak."
"But flappybird, due to its virus-like strong spreading characteristics, its users are likely to show explosive growth, and the advertising space can be replaced regularly. Sell it to me this month and next month He, in this way, the subsequent profit of the game is guaranteed to a certain extent."
"So, the profitability of the two games "flappybird" and "Hunter Island" is actually very, very big!"
" The above points are all factors that I think the flappybird game can be successful. The most critical point is that the author has integrated all these points together, and basically made every decision right. This It surprised me the most!"
"To be honest, if you give me 6MB of resources to make a game that can surpass "flappybird" in profitability, I can only say that I can't do it."
"I have finished my review, host."
Qiu Hengyang turned off the microphone to signal the host to continue to the next session.
The audience is a bit speechless, is this too much?
can't give him 6MB of resources to this extent? Doesn't it mean that the author's level is already higher than that of a B-level game designer? Commercial flattery should follow the Basic Law, right?
However, what Qiu Hengyang said is reasonable and well-founded, and the analysis is very thorough. Many viewers followed Qiu Hengyang's thinking for a while. Indeed, the game "flappybird" seems simple, but in fact there are many details!
Obviously, the designer No. 7 has planned all aspects of this game from the beginning. Moderate self-abuse + networking show off + advertising space profitability. This is indeed a very well completed game, and it can indeed make money. !
As the saying goes, the expert looks at the door, Qiu Hengyang’s comment, most viewers also think the game "flappybird" is very difficult.
Chen Mo unscrewed the mineral water bottle and took a sip, couldn't help but look at Qiu Hengyang more.
In fact, Qiu Hengyang’s statistics on advertising profitability are basically his own brain supplement. Obviously, he has not studied this data in depth, which also shows that designers of this era don’t pay much attention to this aspect.
According to previous life data, "flappybird" has been downloaded more than 50 million, and the author Ruan Hadong can use the built-in advertising to account for 50,000 US dollars every day, which is nearly 300,000 yuan.
According to the banner advertising standards at the time, the revenue per thousand impressions was only about $0.15, which is roughly equivalent to one dollar. In other words, the previous life "flappybird" displayed more than 300 million advertisements every day.
If calculated at 1 yuan per thousand times, the 120,000 advertisements displayed in "flappybird" produced by Chen Mo is roughly equivalent to 120 yuan.
Even if it is replaced by a more expensive interstitial ad ~ IndoMTL.com~, it is only 1200 yuan, which is obviously overestimated by Qiu Hengyang.
However, Qiu Hengyang is right. The biggest advantage of this game is its explosive diffusion speed, especially after Chen Mo added networking and ranking functions to it, its diffusion speed will be further improved. This is the basis for its profitability.
However, Chen Mo will definitely not correct Qiu Hengyang's statement. He is too late to have fun now.
Chen Mo knew very well that with Qiu Hengyang working so hard to stand for himself, the winner of this design competition was nine out of ten.
Moreover, Qiu Hengyang was able to analyze so many things after just playing for an hour, and even calculated the approximate income. This is also a very enchanting performance in Chen Mo's view. Comparing the judges, it is obvious that Qiu Hengyang's level can rub Shi Huazhe and Lin Hai on the ground.
There are still geniuses in this world, not all mediocrities like Shi Huazhe who want to die.
Shi Huazhe’s face is not very good-looking. Qiu Hengyang’s analysis is basically equivalent to slap his face face to face. Can he feel good in his heart?
of the two judges, one devalued "flappybird" as worthless, and the other took it to the sky. Obviously only one of the two is correct, and now most of the audience is obviously on Qiu Hengyang’s side . For mobile phone users, please browse m. Reading for a better reading experience.