Almighty Game Designer Chapter 912: Development strategy

"Hardcore players? Hardbox players? That's a good name! What about...the price?" Zhou Jiangping asked.

Chen Mo thought for a moment: "According to the number of cardboards needed, make an N-in-one package. The price of each package is less than 200, including the game itself. After purchasing the game, the cardboard can be sold separately at 20 yuan each. Within money, higher than the cost price will do."

"Uh..."

Zhou Jiangping can't tell whether the price is high or low.

Say about 200 yuan to buy a pile of waste paper boxes? That feels a bit sensational, after all, even if this broken paper box is specially made, the cost is almost negligible.

But if you want this pile of broken paper boxes to really become a piano or a robot, you need creativity!

Creativity is priceless!

Currently, Chen Mo's demo is still a relatively simple version. If it is officially released, the Sitch screen will definitely need some gorgeous graphics and various sound effects to make the packaging beautiful.

In other words, the design of the game and the shape of the paper box are the big heads, and the sales are creative. If it is really a collection of N-in-one games and sells for 200 yuan, the average game is only 2 per game, which is basically normal pricing.

Chen Mo continued: "In fact, there can be more derivative gameplays, such as...'Hard Box Players' limited-time members and lifetime members. We can open a hard box player's creative workshop on the Thunder game platform. , An open source "hard box player" game editor. The official release of new games regularly, other players can also make and upload by themselves."

"After the player turns on the membership, they can purchase games and cardboard at an ultra-low discount price, so that when a steady stream of new games comes out, those real hard box players can also maintain continuous payment capabilities. In addition, we Encourage players to design their own games and allow players to sell them. The Thunder game platform will draw a percentage based on normal games."

Zhou Jiangping nodded: "In other words, if a player designs a great hard-box game, he can also get income from it? This is not bad, and it guarantees the follow-up ecology of this gameplay...but , Will opening membership discounts reduce income? We can definitely sell more expensive."

Chen Mo shook his head: "Zhou, whether it is a hard box or these games, or even Sitch itself, strictly speaking, they are positioned at the same position as Lehui mobile phones. We do not expect them to make money. You produce Lehui mobile phones to keep So low hardware revenue, why? Because what you want to promote is software, Lehui itself is an Internet company, not a traditional mobile phone manufacturer."

"The same goes for hard box players. Through various additional value-added services, the value of Sitch itself will be enhanced, allowing more people to buy this machine for various reasons; later, use this machine Expansion of the Thunder game platform and other game services. The gameplay of hard box players is just a gimmick, it is the lowest level thing, and it makes no sense to sell it too much."

Zhou Jiangping suddenly said: "That's it, I understand."

Zhou Jiangping himself understood this truth, but the feeling given to him by the "hard box player" was too amazing, so he didn't understand Chen Mo's intentions for a while.

In fact, this strategy is very simple, just like why Lehui mobile phones can always maintain high cost performance, because it never regards the mobile phone itself as the main profit point, so every mobile phone is sold relatively cheaply.

In the era of technological explosion, it is difficult for hardware manufacturers to bridge technical gaps. If technical advantages cannot be guaranteed, then sooner or later high prices will be caused by low-priced disruptors.

So, when Zhou Jiangping made Lehui mobile phones, the idea was to sell the hardware cheaply, mainly to make ecological chains, smart systems, and additional value-added services, and to firmly bind consumers to the Lehui brand through the ecological chain. In order to remain invincible.

The same goes for "hardcore players".

What is this thing? In fact, it's a gimmick if it's not sound.

Use a cardboard box to make a piano, which can be used as an electronic piano. It sounds great, but when you think about it, this thing really lacks continuous fun to play.

After seeing the concept map, splicing, and splicing, it is very interesting to try these stages.

However, no matter how black technology a paper piano is, professionals will only treat it as a plaything, and often use real pianos or electronic organs.

The same is true for other toys. The robot that controls walking by the vibration of the handle will be particularly novel at first sight, but after two hours of playing, you may have to remove the handle and continue playing, making these broken boxes permanently eaten up.

This is true for professionals, let alone ordinary people who can't even play the piano. Looking forward to learning piano and music with this, that is Shi Lezhi, living in a dream.

So, this thing shouldn't be expensive. If the price is high, some tyrant players who don't have bad money will buy it, but for most ordinary people, this thing is almost zero.

Is this thing made to make money? Of course, there is a small part of this reason, but certainly not all.

The most outstanding aspect of "Hard Box Player" is its concept and gimmick. When most players first see this thing, they think: "Wow, awesome!"

Its real value lies in that it is a product that only Sitch can do, and it is the exclusive entertainment for Sitch players.

"Hard Box Players" will make every Sitch player feel a sense of pride and pride, and will also make other players without Sitch envy~IndoMTL.com~ Use these cool concepts and cool cardboard boxes The ultimate goal is to attract more people to buy Sitch and to further promote the game ecology of the Thunder game platform.

Moreover, this thing must have a steady stream of new products in order to remain popular. Once players get tired of existing hard box games and no new games are connected, the interest of players will be It faded quickly.

So, creative workshop and membership system are necessary.

The principle of "hard box player" is not complicated. It is nothing more than using the vibration technology of the handle, gyroscope, infrared, etc. to read the input signal of the box device. As long as the editor is opened, many powerful players will naturally explore Understand how this thing should be done.

Since it is possible to make new hard box games for sale, this group of people also have motivation and income, and they can continue to produce more and better game resources for the "hard box players".

The membership system is to maximize the continuous purchasing power of players, making them feel that these "hard box games" on Sitch are very valuable and cost-effective, thus attracting more players to Sitch's embrace.