Automotive Black Technology Chapter 1039: : Don’t you have any ideas in mind?
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"Red flag?"
Looking at Watson's bewildered face, Li Fan grinned stupidly, "I'd better go."
"Hey, hey, hey!" Watson was completely anxious, "Director Li, think about it, a brand worth tens of billions. Now you inject 5 billion into our Beiqi, and it's yours! This deal is yours. Just make money and not lose money!”
Five billion?
Li Fanyu almost laughed.
He threw this guy's hand away, "You can pull him down, there is no such thing as tens of billions. Lao Hua, Lu Heming is working under me now. Is it because I don't know about the Hongqi thing? Don’t you have any ideas?”
Wasen's face turned red after being directly scolded by Li Fanyu.
The Hongqi brand is quite brilliant. It was indeed a great brand in the early days of the founding of the People's Republic of China, and it solved a large part of China's demand for high-end cars - but that is all in the history of the old emperor.
Since foreign high-end cars represented by the Mercedes-Benz W100, Europa Olympus, and Toyota Camry entered the Chinese market, Hongqi, with its rough workmanship and backward technology, has been on the road to decline.
During this journey, the old club Yiqi tried every means to try to re-establish this red brand with historical sentiments. It has repeatedly sought joint ventures and cooperation to inject something strange into this brand that embodies the first generation of car people who used tape measures and chisels to achieve glory.
It is a Euroleague platform and a Toyota powertrain. The money was indeed spent a lot. Just as Watson said, 20 to 30 billion were invested.
However, relying too much on foreign capital and abandoning the lack of progress and appropriationism that followed the perseverance of the first-generation Autobots will certainly not be able to inject vitality into this brand. On the contrary, as the automobile market has become more and more mature in consumption, after countless pledges to the Chinese people to "build cars with ideals and feelings", this brand has only impure ideals and feelings left in the hearts of Chinese consumers. He was labeled as a "patriotic kidnapper and bandit" due to his bad record.
For Beiqi, which took over Hongqi, the current situation is even more embarrassing.
After two years of reorganization of Beiqi, the development goals of this car company that previously relied heavily on military orders have become quite clear. The purpose of using asset restructuring to get rid of all the old baggage is to create a niche in the civilian market like Guangqi without relying on government compensation.
Under such circumstances, Beiqi, which was already strapped for resources, naturally could not afford to spend money to reposition Hongqi, which had long been established and had never changed its high-end positioning.
In fact, in Watson's view, the most redundant part of Beiqi now is the part that cannot produce a penny at all, but has to exist. If he goes according to his ideas, the first step in Beiqi's asset restructuring is to sell this hot potato.
But can it be sold easily?
Obviously not.
Even if Hongqi has declined, it is still a brand that appeared at the founding ceremony of the People's Republic of China, and the great leader used the model when he reviewed the people's army.
Even if he loses money, he must still exist - at least, no one can point to the Hongqi review car during the 10th anniversary; look, the Hongqi brand has long since disappeared, but it is still used in reviews now.
So this brand, which is endowed with political significance, has to exist. Watson couldn't sell it even if he wanted to.
However, after seeing Li Fanyu at the meeting just now, Watson had an idea. "Selling" is definitely not possible, and "transferring" is also very difficult, but the young man in front of me is an excellent candidate to dump the blame.
Why?
Because Li Fanyu is Chinese, the Zhengxin Group under his name has money and technology, and is now the most successful national car company in the Chinese automobile market.
Based on these two things, the higher-ups would not disagree if the red flag was thrown to Li Fanyu, and they would definitely be happy to see the results. Beiqi is about to be listed on the market. If we can benefit from this matter with Zhengxin, it will be an excellent boost for Beiqi shares after it is listed on the A-share market.
Shifting the blame can make money at the same time. How can Watson, who is known as the No. 1 gangster of the Eight Banners, not use his brain?
Now seeing Li Fanyu shaking his head like a rattle, how could he not be annoyed if he refused to be fooled?
"Tsk! What can Director Li say? I admit that Hongqi is not worth that much money now, but it is not worth 30 to 50 billion. It is always worth 3 to 5 billion, right? Think about it, Hongqi! This brand If you catch me, will there be a shortage of government orders in the future?”
"Hey," Li Fanyu smiled through his teeth, "Mr. Hua, look at what the provincial and municipal leaders drive now? Look at the cars used by state guests for diplomacy, and look at what the central leaders use for inspections. Let’s take a look at what military attachés above the division level use when traveling. If you don’t know these, you can look at what is being produced at your Beiqi Jinmen base. If you want to understand this, you will know whether the red flag is of any use to us. "
What Li Fanyu is talking about is A6, A8, F750E business light passenger, Land Cruiser and QS15.
The past three years have not been in vain for Zhengxin. Although it is not a state-owned enterprise, nor does it have the "37 policy" that "the government digests 30% and the market digests 70%" proposed by Hongqi before, but with the excellent performance of its models and the repeated use of production capacity and production technology The reduced costs have made it the uncrowned king among public vehicle brands.
Relying on a mere red flag to get government orders?
Haha, Li Fanyu could only chuckle in his heart; I have already held this cornucopia in my arms through a series of Audi copies!
Seeing that Li Fanyu still looked disdainful, Watson gritted his teeth and said, "Three to five billion is not worth it. There is always 17 to 8 billion, right!? If nothing else, Xiaoqing and Daqing can provide the chief with Use the car for inspection, show your face in front of the people of the country, put a sign of your true faith on the **** of the car, and earn back the advertising fees! Is this a viable business? ”
Well, if you put it that way, this brand seems, seems, maybe... there is still a little bit of value.
Li Fanyu rolled his eyes, but immediately made a dismissive expression on his face.
"Shit!" He held out three fingers, "Three hundred million, not even a penny more! Hongqi is only worth this price. And even if I want it, I want this brand, and don't think about anything else. Just tell me how to spend money."
When he heard this price, it was Watson's turn to turn his head into a rattle: "No, no, no, no, no! It's impossible! Are you kidding me? A brand that has been around for decades, the glory of the Republic in the past, you can do it for three hundred million Want to change? I’m not telling you, Mr. Li, why don’t you go pick up money on the street?
Well, you see, our brothers have been friends for two or three years. When you were isolated and helpless in Yinzhu, I even extended a helping hand to you. I'm a person, despite the rumors outside, I'm actually a talkative person with a soft heart, and the most important thing is feelings.
In this case, I think your Tiguan platform is good. I heard that you are going to collectively replace the production line for Zhengxin Alliance Factory 16 recently. We brothers talk about money and hurt our feelings. You share the Tiguan platform technology and support me with a new production line. You take away the red flag and I give it to you for free! ”
"Fuck you! Tiguan is now one of the top three best-selling models in the compact SUV category, and I won't even mention the platform technology if others offer 300 million yuan to sell it. Harbin Technology's production line is now priced at 5.5 yuan One hundred million! Who cares about you being a hot potato?
Still talking about feelings? Tell the truth. If the State-owned Assets Supervision and Administration Commission and the National Development and Reform Commission hadn't jointly issued a notice to you about the Yin Zhu incident, would your brother's kindness be in vain? And I also returned this favor. The production line you gave me was not very good. What I gave you in return was a new, highly automated production line. cut! ”
"This hurts my feelings! If you say that again, I will get angry! Even if it is an order from above, among the three car companies in Shangqi, Guangqi and Beiqi, our production line to support you is the first to arrive. What's this called? This is revolutionary friendship! In this way, if we take your technology as a stake in our Beiqi, you will not lose anything in exchange for one red flag!"
"No, no, no, I don't think this is OK."
……
In the corridor of the China Automobile Association conference room, the bargaining war of the century... began.