Automotive Black Technology Chapter 1052: : The movie will be released as usual!
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The special nature of the film market determines that this place where stars gather is always a place of right and wrong.
Especially during the winter, summer and Lunar New Year seasons, when various blockbusters gather in high density and go offline, the competition in this market becomes more intense and explicit.
Someone once joked that during the winter, summer and Lunar New Year holidays, directors wish that only their own films would be left in the film market. Guo Degang once jokingly said in the Eight Great Hopes that "Those who talk about cross talk hope to die together", sometimes it is not a joke in such a fame and fortune fair.
Although Zhengxin is an automobile manufacturing enterprise, its business scope is constantly expanding with the gradual increase of capital. Especially in the past two years, it has frequently developed into the film and television field, which has attracted countless people's attention.
But with Ma Rao's reputation and achievements in the field of action films, as well as the box office and high-profile performance of "Human Trafficker" and "Taken", some people have no purpose even if they want to find fault. place.
But this time it's different.
As national living standards continue to rise, your consumption needs at the spiritual level continue to grow. Winter vacation has become the peak consumption period for students. Of course, major film producers would not let go of such an opportunity to make money.
What is reflected in the market is that three or four large-scale animation movies are coming off the production line together.
In the face of Zhengxin and Baiwei Interactive Entertainment joining forces to promote "Super Marines" with great fanfare, it naturally aroused considerable reactions from peers.
Among them, "Punk Man", the animated movie masterpiece with the highest expectations among domestic movie fans, "Rock Cat" produced by a famous domestic production team, and "Super Detective 2", the sequel to "Super Detective" which was released last year and won unanimous praise from fans. 》, was directly affected by this propaganda offensive.
At first, the online reviews made them feel relieved. I think that based on the audience's reputation, this will definitely be a blockbuster film.
But when the trailer for "Big Hero Marines" was released, these people became a little panicked.
Although the online reviews for "Big Hero Marines" are still not very good, it is a matter of experience for laymen and insiders.
Judging from the quality of the trailer, an insider can tell at a glance that the so-called big production of "Super Team" is really not an exaggeration!
This time, Zhengxin and Baiwei Interactive Entertainment are not playing tricks because they have more money, but they are really here for box office and popularity!
Moreover, based on the current advertising investment, the promotion investment of "Super Marines" has exceeded 5 million. From a capital perspective, the prerequisite for such operations is that the quality of the film must be at least passable.
Feeling threatened, the directors and producers started the black mode of their peers.
They all used eye-catching remarks and sparkling attitudes to criticize "Super Marines".
After many inquiries, after learning some information about the production team of "Power Rangers", they still found a lot of black spots.
"I don't want to say anything more about the movie "Super Team". I don't know the exact amount of Zhengshin's investment, but what is certain is that it is definitely not as much as the claimed $100 million. Calculated according to the production cycle, it takes one month At that time, even if Li Fanyu smoked RMB cigarettes, he would not have spent so much money.
You told me the trailer was good? Then let me tell you, it is possible that most of the investment will be spent on the trailer. For a movie like "Power Rangers" that consumes fans, are there too many cases of fake trailers?
The entry barrier to the current film market is too low, and all kinds of monsters and monsters want to get a piece of the pie. It’s a good thing that Zhengxin can gather a Hollywood team to produce Chinese comics, but it’s hard to admire the false and excessive publicity. In contrast, we at "Punk Man" use a responsible attitude to make movies and a sincere attitude to win the audience. I think this is the attitude towards making movies. ”
In an interview on the One Plus One program of Time Movie Network, the main creator of "Punk Man" and the famous domestic filmmaker Peng Huaiyu said this.
"Ma Rao and I are old acquaintances. We used to communicate often when he was a buddy at Huayi. I know best what skills he has. Among the fifth generation directors, when it comes to filming, If you want to make a feature film or an action movie, it can basically be said that no one can help it.
But when it comes to 3D animation, a new film carrier, he can't do it. Although saying this is suspected of ruining his job, I have to say in good conscience that friends who want to go to the cinema to watch "Super Team", you should quickly buy a ticket insurance for "Super Cop 2" when the time comes. A little bit.
Why do you say that? Because the person who led the production of this film was not even Ma Rao, who was unfamiliar with this type of film. But a little girl who has just grown up and has no experience in film directing! Such a team is obviously here to make money. ”
In contrast, Gao Peng, the producer of "Super Detective", which received huge ratings for domestic animation movies last year, is more straightforward and sharp. In an interview with Feiba Film Network, he directly said so.
However, this is not the sharpest thing. The most angry person is Zhang Xiaoyu, the creator of "Rock Cat".
“Don’t think that a Hollywood team can produce a good movie! There is a lot of garbage produced by the Hollywood assembly line. If a movie that relies on hype and over-promotion can become popular, it proves that our audience’s IQ is still not enough to enjoy high-quality production ! Of course, judging from my understanding of the film market in the past two years, there are basically not many such audiences, and I am not afraid of offending people here. If a movie like "Super Team" relies on advertising and hype. If it’s popular, cats and dogs will all be able to make movies in the future.”
Zhang Xiaoyu, who has always been known for his boldness in speaking out, directly criticized the situation in his latest Weibo post.
It was amid such disdain from fans and contempt from peers that all the dubbing work and secondary editing of "Big Hero Marines" were completed.
Baiwei Interactive Entertainment has its own theater chain, but in the current film and television industry, no one can win high box office by acting alone.
In Cheng Wenze’s original plan, Baiwei Interactive Entertainment’s self-operated theaters were responsible for premieres in first-tier cities. Then we cooperated with the Cinema Alliance to decentralize the copyright of "Big Hero Marines". With the huge influence of the Cinema Alliance in second- and third-tier cities, we can bring a larger broadcast scope and audience base to the movie.
However, with such word-of-mouth and critical reviews, there are naturally very few theaters interested in the film.
In the words of some theater owners: "The risk is too great for a movie that has received bad reviews even before it is released. How dare we schedule a movie for you?"
……
"How could they say that!"
In the Zhengxin R&D Center, a temporary studio for the film production team, watching the ups and downs on the Internet, the members of the "Super Team" creative team were quite angry.
Ma Rao had a serious look on his face, "These people are really going too far now. The tiger is no longer in the mountain, and the monkey is the king. It seems that I have been away from China for a long time, and these people think they can do it again!"
For herself, and the movie that she has invested the most emotion in so far, was so scorned and slandered, Qiao Ai instantly turned into a dark lolita, looking like she was going to go after those who said bad things.
"Why are these people like this! Aren't they supposed to worship a person who is younger than them and completes what they can move to, or even completes their year's work in one month? Why does this become an insult to them? Me and our reasons?”
Looking at the angry looks of the two of them, Li Fanyu didn't take it seriously.
He smiled and patted Ma Rao on the shoulder and touched Qiao Ai's head, "Remember. When there is no conflict of interest, people will only worship someone who is more powerful than themselves. And when there is When interests conflict, it turns into jealousy."
Seeing the unconvinced expressions of the creative team, Li Fanyu spread his hands, picked up the phone and called Cheng Wenze.
"Lao Cheng, now that the I8 project and Benben APP have been completed, we can't wait any longer. Please make arrangements so that "Super Team" will be released on the scheduled date!"
Li Fanyu hung up the phone and thought for a while. Then he picked up his phone again, opened his Weibo, and posted a casual update.
"Director Ma Rao just asked me to make a promise to everyone for him. If "Super Team" is not good to watch, he will eat the computer live!"
......