Automotive Black Technology Chapter 1069: : Our goal is to make trouble!
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Li Fanyu was unaware of his opponent's actions.
According to the group's plan, the establishment of the BMW brand and the launch of its first model, the I8, will inevitably involve the integration of other channel resources for a large-scale publicity. So Li Fanyu, who is the chairman of the group and has his own topical aura, is now embarking on a long journey to attract attention.
The first stop was "Top Gear".
After the show became popular, the Chinese version of the car variety show "Topgear" has become as popular as "Running Man" and "Bangtan". In order to facilitate the recording of the program and the production of related program content, the program team has moved from Tiancheng to Beijing, the political and cultural center of China.
During this period of time, Li Fanyu has come to the capital countless times, and the hotels run by Zhengxin in Beijing are almost catching up with his home.
As soon as he finished bathing and washed away the smell of the airplane, there was a knock on the door of his room. He immediately put on his bathrobe and opened the door.
The ones who came were none other than Wang Dazui and Sai Lulu, as well as the new members of the Chinese version of "Top Gear", Wu Liang, the former editor-in-chief of Pinche.com - also known as Xiao Wu .
The three of them entered the door and saw Li Fanyu wearing a white bathrobe. The fat bathrobe was open, revealing his strong abdominal muscles and chest.
"Hey, Dad, where are you showing off your fat?" Seeing this scene, Cellululu's eyes lit up and she whistled roguely.
"You son of a bitch." Li Fanyu made a contemptuous gesture and led the three of them to sit down on the sofa. He took three cans of beer from the refrigerator and put them on the coffee table. "I don't have tea here, so you will just leave it alone." Just."
They are not outsiders, Li Fanyu is very casual.
"It's okay." Wang Dazui chuckled, "The three of us are not here for your tea. Here, you can take a look at the program content planning plan this time. While we haven't turned on the machine yet, If something doesn’t work, let’s revise it.”
As he spoke, he placed an A4 printed document in his bag in front of Li Fanyu.
Although "Top Gear" is nominally produced by Baiwei Interactive Entertainment, everyone knows that the reason why this program has achieved such success in China is closely related to Zhengxin Group and Li Fanyu. relation.
Not to mention that the original copyright of the show belongs to Li Fanyu. The two major traffic surges of the show were all achieved after Li Fanyu participated in the show.
So basically, Li Fanyu is equivalent to an absentee producer of this show. This time, Li Fanyu greeted him in advance, and Wang Dazui and the others naturally took notice.
Li Fanyu nodded, opened a can of beer for himself, and briefly read the detailed plan of the program.
According to the plan of Wang Dazui and the others, the program will focus on the track test and road driving of the I8 model, and then let Li Fanyu personally contribute to the BMW brand as a guest, occupying about 20 minutes of the program. Time to promote Zhengxin BMW.
Li Fanyu felt that he was very sympathetic to the arrangement that each issue of "Top Gear" only had 100 minutes, leaving one-fifth of it for his own promotion.
But the entire content seemed a bit mediocre to him; Zhengxin was not short of money now, and if he wanted to advertise, there would be no pressure at all to set up a prime-time advertising network on CCTV. The reason why I wanted to use the variety show "Top Gear" was because of the huge influence of the show itself among car-loving audiences.
But as far as the current situation of the program itself is concerned, each episode of the program needs to test three or four car models, plus two "stars driving economical cars" segments. The content of the program is very rich. If it takes up these twenty minutes and fails to catch the audience's attention, then what's the point?
Thinking of this, he gently put the plan on the table and smacked his lips, "It's a bit old-fashioned,"
Wang Dazui and the other two looked at each other with helpless expressions on their faces.
Hearing Li Fanyu’s denial of the content of the program, Cellululu was the first to quit: “Dad, you can’t blame us. Your BMW and I8 came out too suddenly, and they have just rolled off the assembly line. As the most popular model in the country, Influential car media, we haven't gotten a trial car yet. We don't know how the car performs, so we don't dare to make blind plans for you."
"Uh," Li Fanyu was stunned, and said with embarrassment: "You can't blame me. As the first mass-produced pure electric car of Zhengxin, the production line of I8 has not been adjusted neatly yet. The production capacity is very tight. Just now It can be used as a sample car for major experience stores and 4S stores across the country. Your media’s experience car may not be able to issue test drive invitations until the major sales terminals are in place.”
Celluloid clapped her tender hands and spread them out: "Hey, look!"
"Um...please don't care about this." Li Fanyu wiped the non-existent sweat on his forehead and said: "Let's talk about the creativity of the program. Think of a program that can not only reflect the awesomeness of I8, but also make people feel comfortable. How about something that sparkles in people’s eyes or feels interesting? ”
Hearing what he said, the three of them fell into thinking.
Also, this thing is not tap water, it is there. Many times people who work on programs and copywriting can come up with great ideas in a flash of inspiration, but sometimes even if they break their brains, they still don’t have any good ideas.
Just when everyone was thinking hard, Li Fanyu suddenly remembered a video he had watched at Station B before the course of automobile history changed.
After carefully recalling the content of the video, the corners of his mouth curled up slightly, "Brothers, I seem to have come up with an idea... We can go to the terminal retail store to cause trouble!"
……
Zhengxin, Zhengzhou flagship store.
After the establishment of the BMW brand, Zhengzhou, which has serious air pollution, naturally designated a BMW brand booth as soon as possible and received the I8 display car from the headquarters almost at the same time as the Beijing area.
Although I just went to work in the afternoon, a lot of people were already gathered around the BMW exhibition area in the flagship store. With the overwhelming publicity for the BMW I8, the store has experienced peak customer flow in the past two days.
The person in charge of reception at the BMW exhibition area at this time is Xiao Xi, a salesperson who has just started working in the store and is still in the internship period.
Xiao Xi has been quite irritable these past two days.
The Zhengxin flagship store has too many rules. As a person who is used to being free and unorganized, he was very uncomfortable with this stressful job.
And the customers who come to the BMW exhibition area to look at cars in the past few days are generally those who have seen the I8 online and come to see the novelty, and rarely have any intention to buy.
According to the store's rules, if you fail to reach the sales target during the internship period, you will not be hired. This made Xiao Xi even more irritable.
"Excuse me, can I test drive this car?"
Just after he forced a smile and sent away a customer who looked like a loser. A man with beard, paunch, and slovenly clothes who looked to be in his forties stood behind him and asked.