Automotive Black Technology Chapter 1079: : The nature of business has never changed!


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Although he and Lao Ma are fellow villagers, the questions raised by Jiang Yuan are quite sharp.

For any entrepreneur, one's own strategies and tactics are urgently confidential matters. Before they are implemented, they cannot be disclosed to outsiders.

But judging from the current situation, Lao Ma has just blown his **** to the sky, and he has an air of saying that he is better than me in the Internet + automobile field. If you avoid answering at this time, you will be in trouble.

Lao Ma looked at Jiang Yuan's harmless smile, stretched out his fingers and nodded twice, "Lao Jiang, you are such a slippery man. You are putting me on the fire. If I don't say anything, I will be dead." The laughing stock of Director Li and Mr. Cheng. They must say, "Ah, Jack, you are just a bluff. But if I say it, wouldn't I show my trump card in advance?" /

"I only care whether Teacher Ma says it or not." Cheng Wen teased before Jiang Yuan could say anything.

Lao Ma laughed and said, "Say! Is there anything you can't say?"

He crossed his legs and said, "The competition between enterprises is just like that now. Any conspiracy and sneak attack from behind can only achieve temporary success. In the face of the operation of big capital, this kind of cleverness will not last long. What can really be done Mr. Lei, do you think it’s okay or not?”

Rebus, who had been struggling for a long time, chuckled and said, "OK."

"Where's Director Li?" Lao Ma focused on Li Fanyu again.

"Of course." Li Fan smiled foolishly and nodded slightly. But I don't think so in my heart; no matter what conspiracy he has, if he can kill his opponent, it is a good plan. Comrade Xiaoping said many years ago that it doesn’t matter whether the cat is black or white, as long as it can catch mice, it is a good cat!

Lao Ma grinned and said: "Well, since everyone agrees, I will explain it in detail. If what I said is wrong, you can refute it at any time. But if what I said does not sound good and makes you feel uncomfortable, then I will I’m sorry. Well, I have to start with the advantages of Alibaba’s involvement in this industry.”

He stood up slowly, straightened his fingers and crossed them together, tilting his head: "I have a problem, that is, I have to study thoroughly whoever I want to kill - like Zhengxin."

"This company is a very magical company. Director Li is also a magical person in my eyes. It is the 21st century now, but the competition between Zhengxin and other companies is still stuck in the last century. Opponents If any model sells well, he will create a better one and use the product to compete with the product. This is like a knight in the Middle Ages, stabbing the car back and forth with a big gun, and he has reached this stage. ."

Hearing this guy making fun of himself while looking at him, Li Fan smiled foolishly and shook his head, making a continue gesture.

"But what era is it now? It's the 21st century! The competition between modern enterprises is no longer a competition between products, but a competition between business models and business models. And we Alibaba's advantage is that it has a mature business model that can be copied to the Internet of Vehicles + electric vehicle industry at any time and subvert this industry at any time. Using a business model to compete with products is equivalent to fighting a knight's spear with an AK. , I can’t think of how I could lose. Director Li, do I make sense?”

Li Fanyu was noncommittal and said calmly: "The most suitable one is the best. Zhengxin continues to launch newer products with higher technological content, and always maintains stable and rapid development. This is also our business model. In fact, Zhengxin It is this business model that makes Zhengxin better than Alibaba. If Zhengxin is split and listed now, its total market value will surpass Alibaba within half a year. Does Mr. Ma believe it?"

Old Marius was at a loss for words.

Seeing him opening his mouth to refute, Li Fanyu smiled faintly, "But Zhengxin has no plans to go public in the short term, and probably won't in the long term. Why not go public? Because we are not short of money, and we don't want to be influenced by the capital market. In this way, Zhengxin We can continue to develop stably with our technology and services. As long as we don’t have any internal problems, we will never be defeated by any person or company, right?”

Lao Ma's eyes flashed and he curled his lips: "Director Li, don't think too idealistically. Internet prophet Kevin Kelly once said that no matter which industry you are in, the one that really poses the greatest threat to you is The opponents must not be competitors within the industry, but competitors that you can’t see outside the industry. Maybe Alibaba is Zhengxin’s opponent?

The stability and speed you mentioned are both temporary. No industry or company has a constant state that is as stable as a dog. Are banks stable? Stable? After Alipay and Yu'e Bao are offline, don't they still want to change? There are not so many companies that are always stable. Alibaba has been here for more than ten years, but I don’t know whether there will be Alibaba in ten years. ”

"You don't know that it's your business." Li Fanyu crossed Erlang's legs and crossed his hands on his thighs: "But Zhengxin will definitely exist in ten years. And he will also have the identity of a ruler. , above all car companies! ”

Hearing the passion in his words, the audience burst into applause.

Cheng Wenze beside him also clapped his hands vigorously and gave a thumbs up: "Well done, you have an idea!"

When the applause subsided, Li Fanyu continued: "I am different from Mr. Ma. I don't like to study my opponents. They will be defeated by me anyway, so there is no value in studying. I like to study other industries. Take Teacher Ma’s Alibaba as an example. Why can it subvert the traditional retail industry so quickly?

In my opinion, your so-called Internet subversion model is nothing more than using high efficiency to integrate low efficiency and redistributing the core elements of traditional industries. To put it bluntly, it is to reconstruct the production relations and use this to improve the overall system efficiency.

Alibaba, as an online sales platform, improves efficiency and reduces costs by reducing intermediate links, reducing unnecessary losses in all channels, and reducing the links that products need to go through from production to entering the hands of users. It only seizes the inefficient and high-profit links in the traditional industry value chain and re-constructs the commercial value chain.

Coincidentally, we have been doing these things at Zhengxin. Teacher Ma said that he likes to study his opponents, but I personally feel that you haven't studied them thoroughly yet.

If you discover what Zhengxin has been doing, you will find that; we have successively launched second-hand cars and online sales platforms, built direct-operated flagship stores covering first- and second-tier cities in China, and integrated traditional car companies and general agents. , the car sales chain of 4S stores has been shortened to the car factory directly to the user. In addition, we have developed a set of Zhengxin's own complete models that cover production, manufacturing, inspection, transportation, delivery and after-sales, which effectively reduces costs and increases profits.

Whether it is efficient or profitable, you can tell from the fact that the output value of Zhengxin has increased hundreds of times in three years.

But even so, I still have to say it. Whether it is your model or my model, it still has not fundamentally disrupted the industry. Goods are still goods, and good is always good. No matter how much you subvert something bad, it won't get better.

The ultimate existence value of an enterprise is to provide customers with high-quality goods and services within a reasonable price range. The nature of business has never changed from the moment it emerged! ”

Li Fanyu waved his hand, looked at the thoughtful old horse, and said with a smile: "Does Teacher Ma think so?"


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