Automotive Black Technology Chapter 1080: ：Free Dafa!
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The rhetoric that Lao Ma had originally prepared was choked back by Li Fanyu.
The essence of business is indeed like this. No matter what kind of situation and tricks it is called, the ultimate goal is nothing more than the relationship between consumption and being consumed.
The various models and theories that the Internet industry has been clamoring for are all variations and purification of traditional marketing models. Most of them are nothing more than competing for traffic, based on attracting public attention, creating value and then converting it into profits.
In fact, to put it bluntly, it’s the same principle as the early days of “try it first and then buy it, it’s not sweet and it doesn’t cost money”.
So Li Fanyu's remarks that pointed directly at the nature of business were very heart-wrenching, completely disrupting Lao Ma's next train of thought. The rest that I didn't say out loud was stuffed back into my stomach.
Even with Jiang Yuan's repeated provocation and matchmaking, Lao Ma did not mention the details of TSL's cooperation with Alibaba or his future plans in the subsequent discussion.
On the contrary, it was Li Fanyu who took the lead and talked eloquently about the scene, telling some of his ideas about pure electric vehicles and Internet of Vehicles, which attracted the attention of everyone in the scene and won several rounds of applause.
The forum ended with Lao Ma looking a little green.
After bidding farewell to Cheng Wenze and others, Li Fanyu rushed to the next event location with Wang Qiang, who looked admiring and admiring, to continue attracting attention.
But it was said that after Majek returned to Alibaba headquarters, he immediately called several leaders of the newly formed Internet of Vehicles team to his office. In the face of several of his own arms, he recounted today's conversation with Li Fanyu on the forum without hesitation.
"After all, I still underestimated Li Fanyu and Zhengxin. This man looks young, and his past actions were a little reckless. I always thought that Zhengxin has developed to this day. Apart from his own technical advantages, he once served as Dai An Ning, the senior executive of Lem China District, deserves the most credit. Unexpectedly, Li Fanyu himself is not a fuel-efficient person. Hearing his words, it seems that he is well prepared. It seems. Otherwise, the plan should be revised?" Wang Sheng, director of the Internet of Vehicles department, shook his head after hearing what Lao Ma said.
However, his deputy Qin Hai could not agree with this statement, "He is not a young boy. At most, he has a higher status now and can see a little further than others. But in the final analysis, they are still an industrial company. As an enterprise, we are in the Internet business. If we try to play with him in this field, shouldn’t we kill him in a minute?
If you ask me, don’t think about him. As the saying goes, cast the net first to see if there are any fish. Why do we want to build Internet of Vehicles and electric vehicles? Because this represents the trend of the future automobile market! If we don’t take advantage of the fact that no one has a firm foothold in the market and make a move as soon as possible, then when is the right time to wait? So what's the point of Li Fanyu saying so much? Everyone knows the truth, but in the end, it won’t be the real thing in the market! ”
Obviously, this argument is more in line with Lao Ma's thoughts.
In Lao Ma’s original plan, he actually wanted to use Internet+ tools/community business models to operate this round of cooperation with TSL.
The development of the Internet has made information exchange more and more convenient, and it is easier for like-minded people to gather together to form communities. And cars are second only to houses as a bulk consumer product, making it easier to gather community effects.
Gathering these scattered needs scattered around on a platform to form new common needs and build scale will create the reunion value of the Internet.
The inspiration for this model comes from the fact that Alibaba is maturing a new business model, which is a hybrid model of "tools + community + e-commerce".
Alibaba’s operations are somewhat complicated. The most typical application of this model is actually Alibaba’s archrival Tencent.
For example, WeChat was originally a social "tool". It first gathered a large number of target users through the core function of the social attribute of this tool, and then added "community" functions such as likes and comments in Moments, and then "E-commerce" functions such as WeChat payment, selected products, movie tickets, and mobile phone bill recharge have been added to form a complete Internet + ecosystem.
The same goes for cars and electric cars; first use products to gather users, then use the Internet to gather these users into communities, and then implant e-commerce-based car derivative functions, such as car insurance APPs and car loan APPs. An in-vehicle payment platform for refueling, highway tolls, etc., and even car washes, car repairs, modifications, vehicle accessories and other derivative consumer goods economies.
If you think carefully about the doorways here, there will be many, and the profits and value inside will be huge.
This is also the reason why Lao Ma doesn't take Li Fanyu and Cheng Wenze seriously - Benben now has a user base, but it has not converted yet, which in his opinion is a waste of resources.
But after what Li Fanyu said today, Lao Ma also felt that he had taken it for granted before.
TSL's two models were at a disadvantage in the previous competition with Zhengxin. The sales volume could not increase and they could not gather such a large amount of traffic. So how can we start talking about the Internet+ model we built?
Thinking of this, he knocked on the table, "Do it, we must do it immediately. What we want now is to catch up with Zhengxin's electric brand BMW. The current product line is still thin, and their Internet of Vehicles cornerstone Benben is still weak. It's not a big deal. If we don't make good use of this opportunity, it will be difficult for us to enter this field in the future. However, the original method does not seem to be very effective now, and I need to reiterate my opinion. The expectations of the Internet of Vehicles project: to win the largest number of users in the shortest time and find effective profit points for travel. ”
Wang Sheng thought about it for a while, digested his information, and then leaned forward slightly, "I understand what you mean. But to achieve this goal, the tool + community model will not work. TSL currently has Neither of these two products can meet your requirements to win the largest number of users in the shortest time.”
Lao Ma nodded at the table, "Then tell me, what should we do?"
“In the current field of electric vehicles and Internet of Vehicles, Zhengxin and Baiwei Interactive Entertainment have already put one foot in and are vested interests. Now that we want to break into the field, we should not think about how to make profits, but how to make money. How can we break the existing pattern, get rid of the party that gained the most benefits, and reshuffle the cards?"
Lao Ma's eyes lit up and he asked: "Tell me specifically, what do you want to do?"
Wang Shengsurong said: "Let TSL easily start designing low-end models and reduce project costs, and we will do it for free!"
Seeing that Lao Ma was a little surprised, Wang Sheng spread his hands and smiled bitterly: "Anyway, this market does not have our interests in the first place, so why not let everyone stop making money for the time being and force Zhengxin and Baiwei to make concessions. Let everyone. .....Everyone makes money!”