Automotive Black Technology Chapter 1087: : Peanuts and Plate Theory!
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"Ali, we're taking action!"
The expression on Tao Mu's face was solemn, as if facing a formidable enemy, which made Li Fanyu stunned; it had only been a week since he had participated in the forum in Zhejiang and Hangzhou, and Ali had moved so fast?
"No need for documents, please tell me in detail, what tricks did they use?" Li Fanyu sat on the sofa.
Tao Mu nodded, "That's it, Director Li, Mr. An. According to what we have learned before, Alibaba has reached a specific cooperation strategy with TSL. It will launch terminal pure electric models for China and integrate TSL pure electric models into the market." Product line extends downward.
Just now, TSL announced news. A new model codenamed EP has been exposed, which is a compact SUV. According to the news we have learned, the new model will use a low-power motor battery, is expected to have a range of up to 150KM, and will be equipped with the current TSL metoo and announced hardware.
Alibaba also released news through Tmall, launching a crowdfunding campaign for pure electric vehicles called "0 Degree Winter Offensive". The current strategy is that senior members of Taobao Tmall can get this EP model in the first batch by paying 10,000 yuan in advance and 188,000 yuan in subsequent payments. ”
Aha?
198,000?
Compact pure electric SUV?
Li Fanyu couldn’t understand—it seemed like there was no competitiveness at all!
There are not many pure electric models in the Chinese market. In the high-end market, Zhengxin's I8, TSL's pallwy, and MD are pure electric masterpieces. But this does not mean that there is no pure electricity in the low-end and mid-range.
In fact, whether it is Nissan, Honda, Euroleague, Mercedes-Benz or Renault and Mercury, when Zhengxin and TSL were fighting in the Chinese market, they all quietly launched their own hybrid and even pure electric models. .
Most of these are electrified based on currently mature models. For example, pure electric models such as the Accord, CRV, X-Trail, Smart, C-Class, and OLKey are all based on the more representative mid-range models on sale in the Chinese market and have upgraded their power systems.
TSL and Alibaba’s idea of targeting this market segment is not very wise given the current situation.
Li Fanyu was a little puzzled, "What's this? It sounds like a simple joint marketing between TSL and Alibaba? The pre-sale price of 198,000 yuan is not very competitive. You can buy other brands at this price The pure electric version of the model is already mature and has a good reputation on the market. ”
An Ning looked at Li Fanyu who interrupted without authorization, and waved her hand to Tao Mu, "You continue."
Tao Mu nodded, "What Director Li said is that if it is just a simple joint marketing, it will not constitute a threat to us at all. But the problem is, Ali's strategy this time! They... almost It’s free.”
"Free?" Li Fanyu frowned, "Isn't it 198,000?"
"Yes!" Tao Mu nodded, "The crowdfunding price is 198,000, but Ali's policy is to return cash in batches within five years!" As he said that, he picked up the document on the table. It was handed to Li Fanyu.
Taking the file and seeing the content above, Li Fanyu sneered.
"Good courage and good calculation."
……
At the same time.
At Ali headquarters in Zhejiang and Hangzhou, Majek is holding a press conference to promote his so-called "winter offensive" to many media.
"Why do you want to engage in this crowdfunding if your Internet speed is slow? The purpose is to give all our target users a sense of participation."
Lao Ma was still as high-spirited as ever. He rolled up the sleeves of his white shirt and put his hands on the podium in a very casual posture: "In the past, companies used to build cars according to the same old process. . How about researching the market, determining target users, and defining competitive models? We don’t need it here!
Who built the old car for? In the final analysis, it is still necessary for the enterprise to create profits for itself, in order to make more money. But who do we build cars for? It's for our users. This cooperation between Alibaba and TSL is more significant in promoting the popularization of electric vehicles in the Chinese market and the construction of Alibaba's Internet of Vehicles network. So we are not planning to make money on the car itself. ”
"You can see this from our strategy. The crowdfunding price is 198,000 yuan, and 50% of the total cash will be returned to the user in five years. If the user wants to change the car after five years , the car itself can still offset the half price of the car purchase. In other words, you only need to pay for the car in the first year. After driving it for five years, the car will be yours, and half of the money will be returned to you, and the remaining half will remain with you. Worth half of the original car price! ”
"But some of you here may ask, Lao Ma, aren't you going to lose money if you do this? Then let me tell you, I, Lao Ma, are actually not that noble. The purpose of our current round of business layout is to expand our business within China. , especially in areas such as Beijing, Shanghai, Guangzhou and Shenzhen, which have a large demand for new energy vehicles and have a large number of Alibaba’s high-level consumer users.
Our new models will be based on TSL's user interaction system and will be implanted with the Internet of Vehicles system that we have already prepared. Cooperating with more than 200 service providers, Alibaba integrates car loans, car insurance, payments, car derivative consumption and other mature projects to create a new Internet of Vehicles ecosystem in China! ”
Wow!
After hearing the news, the reporters at the scene exploded.
.......
The pace of Alibaba’s news release was very high throughout.
But unlike the past, this wave of rhythm was not driven by Lao Ma's speech skills. But the reporters present were completely stunned by the series of killer moves launched by Ali.
After Ali’s press conference, overwhelming news swept the Chinese Internet and media;
"Alibaba officially entered the automobile industry! Even TSL launched a "winter offensive"!"
"Half the cash back, half the offset! Ali's loss-making business, the new pattern of the electric vehicle industry!"
"How deep will the impact of Ali Free on the market be on the market by creating a new energy vehicle ecosystem?"
"Revolutionize the fate of traditional car companies! With the huge consumption boom, can Alibaba be able to seize the future of electric vehicles and Internet of Vehicles before they are too late?"
“Zhengxin Toyota may become the whetstone for Alibaba’s ‘free’ strategy. Business model VS product advantages, it is still unclear who will win in the battle for hegemony of new energy vehicles and Internet of Vehicles!”
On the first day after Alibaba announced the news, it gained huge attention. The "Winter Offensive" page on its Taobao TMALL homepage received more than three million clicks in just eight hours. It has the most accurate customer data and the conversion rate of clicks is also quite impressive.
As of the evening of the press conference, Ali had received more than 10,000 crowdfunding deposits. A model that has a total price of 198,000 and is not yet on the market can achieve a conversion rate of nearly 300 to one. This masterpiece can be called a myth.
Under such an impact, many people in the industry have begun to lose sight of the future of electric vehicles and the Internet of Vehicles industry.