Automotive Black Technology Chapter 1088: : Better than doing nothing! (Supplement)

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Li Fanyu thought of many possibilities about how Alibaba could launch an offensive in the fields of Internet of Vehicles and electric vehicles, but he really did not expect it to be in this way.

It is definitely impossible not to catch someone blind.

Food, clothing, housing and transportation are all human needs. But compared with the first two, the cost of housing and transportation is obviously much higher. In the Chinese consumer market, cars are the second largest consumer category after housing, and there are many ways to do it.

Although Zhengxin's business route has always been innovative and novel, in general it is still based on the traditional development route and strives for victory in a stable manner. It was really uncomfortable to be unexpectedly faced with an unreasonable troublemaker like Ali, who started to fight with people for free.

What’s even more uncomfortable is...this is not even a car company.

You can't use the existing resources to contain him, and use other righteous methods to deal with other car companies to retaliate and attack.

But having said that, if it hadn't been for Ali's wave and given TSL ten courages, he wouldn't have dared to make such a damaging move to seize the market.

If there is no Ali in this winter offensive, TSL will act as the spoiler. If Li Fanyu didn't even want to take action himself, his colleagues would attack him in groups and strangle him to death in a matter of minutes.

But Alibaba’s status is different. This is a company that doesn’t have to abide by the rules of the automobile industry at all—because from the ground up, they are not in your industry.

This is so **** embarrassing.

After listening to An Ning's analysis, Li Fanyu vaguely had some ideas. But bits and pieces were running around in my mind, and I couldn't connect them together.

This troubled him very much.

The next day.

Li Fanyu attended the regular meeting of BMW branch.

In fact, if Ali's operation has hit anyone among Zhengxin the hardest, it must be the newly established BMW segment with a single product lineup.

After successfully operating the I8 and enjoying the praise of this brand new brand in the market, the BMW branch is actively investigating the market and starting preparations for the next model.

At this juncture, TSL and Alibaba teamed up to cause trouble, disrupting all their plans.

No matter how good the performance of the new TSL model code-named EP is, it will eventually enter the market in what form. However, in conjunction with Alibaba's marketing strategy, it will be a fatal blow to BMW, which previously used TSL as a competitor.

With almost the same brand positioning, competitors are now not only lowering their profile to explore product positioning, but also targeting the mid-range car market with a wider audience.

And they even offered half-sale and half-free items.

In this case, as a party with similar positioning, no matter what your product is, it will give consumers a feeling that "they are more affordable than you".

It is no exaggeration to say that it has lowered the premium in the high-end pure electric vehicle consumer market.

For BMW, which has already set its brand tone with the I8, if it lowers its price to compete with EP, it doesn’t matter whether it can win with the support of Alibaba’s huge customer base. Just lowering the grade means that all the previous efforts on the brand have been wasted.

This is unacceptable to everyone and is also the most uncomfortable.

Seeing the dejected looks of all his subordinates, Li Fanyu felt helpless.

After considering the current situation, he smiled and nodded at the table: "What's wrong? Are you all beaten by frost?"

As the CEO of the BMW brand, Tao Mu was the first to speak, "Director Li, I didn't let the frost beat me. I let the hailstone beat me. Ali has no friends if he does this. The original plan was like this Once it’s done, it can’t go on anymore. The sad thing is that we still can’t find a way to deal with it.”

Li Fan smiled foolishly, "There are always more solutions than difficulties. I think back when Zhengxin was established on the plate of a second-hand car company, we have encountered many difficulties today. As for the current matter, let's stand on the side of things. It won’t matter in hindsight. We will definitely get through this wave in the end, and we will completely defeat Alibaba, an Internet company that plays tricks, and Lao Ma, that big liar!”

"Um, Director Li...it would be better to just have Alibaba, but now we are facing TSL, our old rival, and Sequoia, the capital monster."

"Yeah, it can't be done,"

Seeing that everyone's morale was still not raised, they looked like they had no confidence or simply didn't believe it. Li Fanyu shrugged, "Let me tell you the truth. Alibaba has completely messed up the Chinese market by doing this. I plan to temporarily seal the BMW brand and transfer the I8 to X-car for sales."

"Impossible! How is this possible!?"

After Li Fanyu finished speaking, there was a roar from below, and everyone's eyes widened and they began to chatter.

Li Fanyu slapped the table hard, "Since these two arguments are not reliable, then why can't you choose a good letter?"

Everyone realized that they had been hit by all his tricks and were speechless.

The employees of the BMW branch are all new employees, and many of them were transferred from their previous positions not long ago. It has not yet developed the domineering attitude of the Audi department, or the madness of the X-car people who are the best in the world.

For any individual or group, the strong foundation is not material, but more about constant self-affirmation and identification with others.

BMW, a young brand, is in its infancy as a new part of Zhengxin. It has not experienced too many glorious moments and is still fragile now.

In just over a month since its establishment, it has encountered such strong opponents and blows, and it is inevitable to be discouraged - Li Fanyu does not blame it.

He stood up and took out a shorthand notebook from the briefcase he brought in. He turned to the sketch section and handed it to his side, "Show this to everyone."

After a moment, the projector projected a car that looked quite compact but still dynamic on the screen.

"Director Li, what is this?"

Everyone's spirits were lifted when they saw this sketch of a model that had many elements in common with the I8.

Li Fanyu nodded and said: "Yes, this is the cornerstone of our competition with Alibaba and TSL. You can call it I3."

Seeing a glimmer of hope ignited in everyone's eyes from confusion, Li Fanyu struck while the iron was hot, "TSL and Alibaba's strategy is nothing more than to explore product positioning and cooperate with marketing strategies that it is still unclear whether they will work. Since they When the move is made, we will follow!

After PALLWY launched a charge against the Chinese market, we successfully attacked it with Benben and I8. Now let me tell you here, I3 is bound to be the key to reversing our current disadvantage and continuing BMW's take-off. ”

"Since you don't know what to do now, let me give you a clear path. It's very simple, two things; first, pay close attention to market dynamics, pay attention to Alibaba's crowdfunding progress and TSL's R&D progress . Second, complete the docking with the group’s R&D department as soon as possible, and cooperate with the information obtained from your previous market research to complete the R&D tasks of I3!”

"Yes!", Tao Mu stood up from the chair and responded loudly.

Li Fanyu nodded and walked out of the conference room with satisfaction.

Outside the door, An Ning was holding her shoulders and looking at him with a half-smile.

Seeing that there was no one around, tasks were being assigned in the conference room under the leadership of Tao Mu. An Ning whispered: "Can one model really solve all the problems we are currently facing?"

Li Fanyu’s nostrils turned upward and he hummed: “It can be solved with a hammer, but this is not something that a car model can solve.”

"What are you?"

"It's better than sitting here without any way to wear down your will." He replied as if he was discouraged - he himself didn't believe that I3 could solve the current predicament.

Seeing his appearance, An Ning smiled and shook her head, walked to him, stood on tiptoes and touched his head: "When there is no other way, it is better to do something than nothing. Some."

Feeling the warmth coming from An Ning's little hand, Li Fanyu nodded heavily.