Automotive Black Technology Chapter 1091: : Car sharing concept!
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Li Fanyu actually thought of a solution to the current predicament.
But if we ask whether he has confidence in this method, then there is no doubt that the answer is that he has no confidence in his own heart.
The information in front of me was submitted by the group marketing department after collecting a large amount of information and summarizing it. The main content of the information is the successful operation cases of short-term car rental in various countries.
After reading this information three days ago, Li Fanyu was surprised to find that among all the known car rental information, there was no successful case of time-slot rental at all.
In other words, the concept of "shared cars" that had begun to emerge when he obtained Xapp and the time and space was tampered with, did not exist at all in this time and space.
In a time and space before the historical process of automobiles changed, the concept of "shared cars" was actually proposed in the 1940s.
Switzerland organized an organization called the "Self-Driving Cooperative" across the country at that time, the nature of which was that multiple people shared a car. The basic operation process is that after one person is finished using the car, he hands the car key to the next person.
Because Switzerland is a mountainous country, this model is quite practical, and it is easy to establish a shared car network across the country. Later, Japan, the United Kingdom and other countries rushed to follow suit, but none of them achieved scale.
The main reason for Japan is that car manufacturers do not support this plan. Japanese people like to own their own private cars. Although the UK has government support, car rental fees are low and the domestic traffic environment is complicated, which hinders the development of "car sharing".
Later, when Li Fanyu obtained Xapp, with the development of computers, electronic keys and satellite positioning systems, "car sharing" began to ignite a spark in China after having technical support.
But in the current time and space, with the changes in the history of automobiles, there is no concept of "shared cars" at all. Even the concepts of "sharing bikes" and "sharing girlfriends" do not exist in the market at all.
But the concept is worthless.
When Li Fanyu obtained Xapp and entered this time and space, car sharing was still in its infancy in China. At that time, almost all car-sharing companies were still losing money.
So now that Li Fanyu is at the end of his rope, once he starts this plan, he will face a very dangerous situation;
First of all, it is a matter of promotion of the concept and whether it can be accepted by people.
Secondly, there is the specific management charter. It is obviously a big question whether Zhengxin can support the success of this plan with the existing resources and management level in an unprecedented situation with no experience at all.
Then there's the cost.
Li Fanyu knows about shared bicycles. In the past two days, I also thought about using shared bicycles to operate shared cars. But he sadly discovered that this was completely on two levels.
Compared to a bicycle that costs only a few hundred or even dozens of yuan, the cost of a car is obviously much higher. Therefore, it is different from the operation mode of shared bicycles, which has small investment, large traffic and quick return on costs. Because the cost of the car is there, car sharing is destined to be an investment with a large investment, relatively small returns, and a long payback period.
The reason why Li Fanyu plans to bring this concept forward is largely because he wants to compete with TSL and Alibaba to capture the market share of electric vehicles in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
But as the saying goes; some people do the beheading business, but no one pays attention to the loss-making business. If he loses money and spends money to occupy the market, Li Fanyu will undoubtedly look like a fool.
What's more, if the concept of car sharing is not accepted by the market, then losing money and repaying it will still not serve its purpose.
All investment behaviors that are divorced from the market are all paper tigers - they will definitely become soft as soon as they are soaked in urine, just like Didi Taxi, which relied on large subsidies and declined because of the suspension of subsidies.
"Damn it!" The more he thought about it, the more confused he became. Li Fanyu slapped the table hard.
Alibaba and TSL are aggressive, Toyota is now using strong finishing touches...
I will fight with you!
Isn’t it just enclosure?
Come on, come on!
Whether it works or not, let’s **** him first!
Making up his mind, he directly picked up the information on the table and walked to An Ning's office.
……
"What car sharing?" An Ning frowned instantly when she heard Li Fanyu's concept.
"It means many people share a car, and the driver only has the right to use the vehicle, but not ownership. It is a bit like renting a car for a short time in a car rental agency. But we can simplify the car rental procedure so that users can make a phone call Or you can reserve a car online. Hi, to put it bluntly, cars are rented by time periods, and short-term car rentals are further refined and the rental time is fragmented. ”
Li Fanyu waved his hand and simply explained the concept of car sharing to An Ning.
What Li Fanyu said was a bit complicated. It took An Ning a long time to figure out the concept, and he casually asked another question: "Then how should it be done?"
“Of course it is through the mobile phone platform or service platform. We are responsible for coordinating vehicle dispatching, insurance, user identity and driving qualification verification, parking, and payment methods in various business districts in the city or areas with greater demand for cars. Set up a service station or parking space so that customers can rent it on a short-term basis based on their needs. Well… it’s that simple.”
Li Fanyu spread his hands and answered calmly.
Looking at this guy's obviously unconfident rhetoric, An Ning suppressed the huge shock in her heart at this concept. He chuckled and said teasingly: "Is that such a simple answer?"
"Well, it's that simple..." Seeing An Ning's playful smile, Li Fanyu said discouraged: "Okay, I admit, the specific dispatching method of the vehicles maintains a good balance among the shared cars in each business district, ensuring that The supply of vehicles during peak traffic hours, as well as the violations and accidents caused by users driving shared cars, etc., are all things I have not figured out yet. Otherwise, can I come to you?"
Seeing that Li Fanyu was frustrated, he hesitated. An Ningman chuckled, "Idiot, if one person can figure out all the problems, then why do we need to establish companies and groups? This concept is feasible in my opinion, but the specific operation requires long-term planning."
Immediately, she picked up the phone and dialed the secretary's internal line: "Notify the heads of the group's marketing department, technical department, and BMW branch to convene a temporary meeting."
"Let's go, cheer up. After being suppressed by your opponent for so long, it's time to do something!"
Putting down the phone, An Ning gave Li Fan a silly smile and said.