Automotive Black Technology Chapter 1092: : Start the round!

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"Sharing cars? Director Li, are you sure this is not a joke?"

Zhengxin Group Headquarters, in the high-rise conference room.

The main heads of various departments who received the notice and came to attend the temporary meeting fell into great confusion after hearing the concept proposed by Li Fanyu.

"Director Li, I personally think that the marketing strategy of 50% cashback for five years launched by Alibaba already falls into the category of unfair competition. Now you want to directly order the demand for cars in most cities Disruption, is it to export revolution and establish complete communism in the Chinese automobile market?

"Yes, Director Li, I'm not saying that. If your concept is launched, we will not be able to sell future models suitable for urban transportation."

Li Fanyu glared at Xiao Ji, the new manager of the marketing department who was speaking, "How do you say it? In my expectation, car sharing is a supplement to the public infrastructure of very large cities. It is based on short-term car rental." The concept is the source, and it is a new concept that is combined with new technologies that are already mature in the market or can be applied immediately. Why does it change when it comes to you?"

Xiao Ji is also an old employee of Zhengxin. Before Zhengxin Company did not have a marketing department and the planning department took the lead in formulating market strategies, he formed a golden partner with Li Kai and led an army of monks.

Now that Li Kai has been assigned to Yinzhu by Li Fanyu and serves as the president of Zhengxin Yinzhu Branch, the marketing department falls on Xiao Ji's shoulders.

Because they are veterans and have been partnered with Li Kai, a guy with a spontaneous nature, for too long, the way they talk is on the same frequency - no matter what they say, they must use an unconventional one. The way he did it made people feel like beating him up.

"Look, Director Li, most of the current demand for cars in the city is commuting to and from get off work, or is concentrated in this period, such as picking up children and other needs. According to our marketing department's previous analysis of the average usage of people in the city, According to the car cost survey, after adding factors such as car insurance, fuel, parking space, etc., the cost of a single car is about 1,020 yuan. Of course, if you include violations, accidents and other accidents, this cost will increase by 10%. About five. In other words, all the expenses for the prototype are basically for the travel needs of those two periods. If you implement this shared bicycle, think about it, who will be willing to buy a car in the future? ”

Halfway through, Xiao Ji couldn't speak any more.

People's first reaction to a new thing is resistance, so when Li Fanyu proposed this concept just now, his first thought was that the sharing concept would seriously affect the sales of Zhengxin's new models in the future.

But after thinking about it along the lines given by Li Fanyu, he found...

"Holy shit, let's just say this thing is promising! I won't say how this thing will be profitable, but from the perspective of market demand, it has great prospects, Director Li!"

Seeing this guy make a U-turn, from total denial to affirmation, everyone present burst into laughter.

Li Fanyu rolled his eyes at this guy again.

An Ning smiled and took over, "Yes. There is definitely market demand. As urban traffic becomes more and more congested, urban residents' travel by car is becoming more and more fragmented. People's demand for cars is actually Changes have occurred. Especially when combined with our pure electric vehicle technology, it can greatly solve the travel needs and vehicle costs of people, especially urban residents. So when Director Li came to me to propose this concept, I felt that this was the case. A solution to our current competition dilemma of pure electric vehicles. But for now, this concept still has many imperfections, and we need to work together to come up with a plan to make the concept possible. ”

After Xiao Ji’s negative deduction just now, everyone has understood the prospects of this shared car and its significance to Zhengxin.

Now that An Ning brought up the topic of this meeting, everyone immediately started discussing it.

Some have proposed combining car sharing with the Benben APP, while others have proposed using Zhengxin’s previous combination of online sales and physical experience to set up experience points within the city to pilot, promote and explore the business model. There are also proposals to combine this concept with Zhengxin’s current tepid car rental business, based on the relatively low-cost second-hand car rental business, to reduce initial investment.

The method of handling opinions within the Zhengxin Group has always been to collect all the ideas that people can think of, and then propose one by one among the various methods, whether they can be used or not, reliable or unreliable, that are most suitable for the current situation. Views.

After more than three hours of discussion, everyone finally figured out a method that both Li Fanyu and An Ning thought was feasible.

To sum it up, the step-by-step regulations of Zhengxin Car Sharing are almost as follows;

First of all, we communicated with Baiwei Interactive Entertainment and relied on Benben APP, which currently has more than 6 million users, to realize the implantation of shared car functions.

Based on Benben's intelligent computing, a system is built that combines driving qualification verification, online ordering, destination navigation, driving assistance, and online payment.

In addition to the service sector, car-sharing communities will be established in the main business districts of the target cities. According to the radiation range of the business district, determine the number of cars that will delay the release of the community. According to the number of cars in the community, manual dispatchers are arranged to collect cars that have completed orders near the business district and monitor the use of shared cars by users.

This is the basic operation method.

The specific charging method needs to be determined after investigating the taxi prices in the target city, the traffic conditions in the business district, and the cost of private cars.

However, everyone has already figured out the general charging rules, which mainly consist of five parts: starting fee, duration fee, mileage fee, car return service fee and minimum consumption.

According to Li Fanyu’s idea, the starting fee under normal circumstances is 0 yuan. However, this starting fee is only added for users who need manual delivery of the car, such as in bad weather or emergency situations or special car use locations.

The same goes for service charges.

According to public discussions, if users can exchange the car to a shared community near the target location after using the car, then there is no need to pay service fees. However, after the order is completed, if the car is parked far away from the community due to user reasons and the car needs to be collected manually, this service fee will need to be added as a supplement to manual car pickup.

However, this fee is only set for the initial stage of the car-sharing program when communities are less distributed.

According to everyone's imagination, in the future, when there are more communities in the target city and the community coverage reaches a certain level, this service fee can be cancelled.

I even have expectations for the self-driving technology that Zhengxin has begun to develop. When Benben is combined with self-driving in the future, it can be used and parked at any time, so that cars without orders can automatically return to the community. This will completely eliminate the two car-use fees, starting fee and service fee.

Time fee and mileage fee are complementary charges. They exist at the same time, but the higher fee will be charged at the time of settlement.

For example; when there is a traffic jam, if mileage is the main billing method, it will lead to a long usage time but not much specific fees. Or someone maliciously occupies the car for a long time but does not use it.

To give another example, someone uses a shared car to run long distances. The duration may not be much, but the mileage generated is huge.

Facing these car usage situations, we cannot charge in a single way. The remaining minimum consumption is actually a supplement to whether car sharing can be profitable in the early stage.

After sorting and summarizing all the opinions again, a satisfied expression appeared on Li Fanyu's face.

Facing his subordinate who had just opened his mind and was in a state of excitement, he stood up slowly and put his hands on the table.

"Comrades, the main line has been set. Let's start the whole process! Let shared cars be put on the market as soon as possible!"