Automotive Black Technology Chapter 1093: : Car sharing is officially launched!
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After determining the overall charter, under the leadership of An Ning, various departments began to clearly define their division of labor.
The technical department is responsible for docking with Baiwei Interactive Entertainment and developing a shared car system based on the Benben mobile APP.
BMW is responsible for accelerating the incubation of the I3 and putting this model, which is most suitable for use in shared cars, on the production line as soon as possible.
The operations department began to refine the charter and formulate a complete set of procedures to prepare for the investment market.
From now on, the marketing department will investigate the target market for shared cars, formulate charging standards, and contact the authorities of the target cities to determine the location of shared communities in the business district.
After the division of labor was completed, all parties dispersed like birds and beasts. In the conference room, only Li Fanyu and An Ning were left.
Seeing that Li Fanyu was still focusing on the messy whiteboard full of planning opinions, An Ning smiled and said, "What? Still worried?"
Li Fanyu came back to his senses and exhaled, "It is impossible to say that I am not worried. The estimated cost of I3 is 130,000 per unit, even if the first batch of shared cars is launched in the four cities of Beijing, Shanghai, Guangzhou and Shenzhen , based on the number of 800 taels per city, the vehicle cost is more than 400 million, including promotion, labor costs, software operation costs, and the cost of building a shared community. More than 1.5 billion."
"Pfft," An Ning covered her mouth in amusement, "You didn't even take a look at the thirty to five billion investment in the group. Are you still worried about this little investment now?"
Li Fanyu grinned, "This is not about money! We have never done a loss-making business so far. The concept of shared cars is still a new toy application that competes with Alibaba, TSL and Toyota. Son. If I fail, where will I put my face..."
"How come you don't want this to happen? Then what great opportunities will Zhengxin face?"
"Ha! Yes." Li Fanyu was instantly excited.
An Ning blinked her beautiful big eyes and didn't want to pay attention to him.
After intense and meticulous preparations, the Zhengxin shared car plan was fully launched.
However, before this project was launched, Li Fanyu received many inquiries from people just because it spread among the senior management of the group.
Everyone is totally ignorant about the concept of "sharing". Li Fanyu could only take the trouble to instill his theories in order to stabilize his ability to execute this project.
In the end, he got tired of talking and simply ignored the different voices. Seeing that the shared project was progressing well, he directly took revenge on An Ning. I went to Zhengxin Power and worked with Liu Qing to develop a series of engineering machinery products based on the Shanshen series engines.
But this did not completely stop the situation. Just when Li Fanyu and Liu Qing were happily upgrading and about to complete the universal chassis platform for engineering vehicles, Cheng Wenze called again.
"Old Li, you are gambling!"
Faced with this blunt and meaningless sentence, Li Fanyu snorted, "What's wrong with you?"
"Your technical department has connected with us, and there is no problem at all in developing software. It is just adding a function to Benben, but the more I think about your project in the past two days, the less reliable it becomes. You are Can car sharing work? ”
Li Fanyu was too lazy to explain, "Please stay tuned."
After that, hang up the phone directly.
……
What Li Fanyu originally wanted to do was to implement this concept as soon as possible. It would be best to get to the market before EP and Toyota's new energy taxi projects, which are still in the crowdfunding stage.
In addition, it involves multi-department cooperation, joining forces with Baiwei Interactive Entertainment and local governments. Zhengxin’s car-sharing project was not intended to be kept secret from the beginning.
The news about "shared cars" spread like wildfire with the rapid progress of the project.
The news media initially showed great interest in something that was unheard of and unseen before. However, amidst many comments and speculations, it is still believed that this car-sharing project is a small branch of Zhengxin’s car rental business.
However, as the project content was soon revealed, and the publicity warm-up of Zhengxin and Baiwei Interactive Entertainment officially started, the concept of shared and fragmented car demand finally attracted the attention of industry insiders and some professional car users. Media alert.
“The shared car plan has revealed the tip of the iceberg, with the first batch of deployment in four cities and investment of more than 3,000 new energy vehicles!”
"Zhengshin, who has been addicted since the winter offensive, launched a counterattack against Ali and TSL! Shared cars, have you heard of them?
"An extraordinary concept! Is car sharing a complementary part of public transportation in first-tier cities, or is it a crazy business practice?
“Zhengxin’s crazy business model, shared cars with an unpredictable future!”
For a time, the media reacted and started swiping the screen. The new concept of Zhengxin shared cars suddenly became a hot topic on the Internet.
Pinche.com’s automotive section, NetEase Auto, Weibo, and forums, people are also concerned about Zhengxin’s new car travel concept that “charges based on time and mileage, does not require the cost of maintaining a car, does not need to consider parking problems, and does not require refueling” There was a lot of discussion.
In the hustle and bustle, although people predict that the prospect of "shared cars" will be seriously polarized, the popularity of this new term has soared.
The matter quickly reached Ali and TSL.
When he learned about this, Majek laughed out loud after discussing it with the director of the Internet of Vehicles Department.
The first time he responded positively to shared cars was when he and TSL's current president Siss attended a user meeting event held in Beijing to get the Winter Offensive and TSL-Ep research and development on track.
At the meeting, a reporter asked: "Mr. Ma, Zhengxin has recently launched a shared car project. It is expected to invest 1.5 billion, and the remaining 3,000 yuan will be invested in the four cities of Beijing, Shanghai, Guangzhou and Shenzhen. Zhengxin The latest pure electric model. Will this have an impact on Alibaba, which is also working on the Internet of Vehicles and electric vehicles? If so, what impact will it have? ”
"This is a good question. If no one had asked it, I would have said it." Facing the reporter, Lao Ma seemed to be very interested, "In my opinion, Zhengxin's move was quite clever. We offer it for free, and he also offers it for free. But unlike our five-year cash rebate, which is half the price, the car sharing is free of charge. You don’t have to buy a car, just rent it. According to this project. The current saying on the Internet is "very six."
"Then do you think Zhengxin will be successful?" The reporter immediately asked after seeing that Lao Ma had such high comments about Zhengxin shared cars.
"I don't dare to say that." Lao Ma quickly nodded at the reporter, "Don't dig a hole for me. I won't say anything to offend anyone."
But then he changed the subject and said, "When the time comes, Zhengxin will lose money on this project and claim that I cursed it."