Automotive Black Technology Chapter 1094: : With Lao Ma’s attitude, birth is doomed to death!

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

When Majek said this, it immediately made the originally gentle question and answer look extremely sharp.

The reporter who asked the question suddenly lit up, and his professional instinct made him immediately realize that he might be digging out big news today!

"Mr. Ma, why do you say that? Aren't you optimistic about the prospects of this round of Zhengxin's projects?"

Lao Ma curled his lips and said, "It's not that I'm not optimistic about it, but I think Zhengxin's project is simply an impossible project. I don't know if Ali's free strategy has caused any irritation to Zhengxin and Director Li. They actually came up with such a crappy way to seize the future electric car market. It’s also disappointing.”

Hearing Lao Ma’s unabashed sarcasm, the crowdfunding users in the audience burst into laughter.

"Yes, I saw that news. It's nonsense! Sharing a car is no different from renting a car. Anyway, you have to pay according to time or mileage. How about we take a taxi? Why? If you want to pay for that trouble, what kind of shared car should you use?”

"Teacher Ma is right. Sharing a car is actually a form of car rental. I really can’t figure out why this thing exists."

"Zhengxin said that this is a supplement to public travel. But in my opinion, it is actually under the pressure of winter offensive crowdfunding that they are afraid that they will not be able to sell new cars, so they do this Moth. Laugh to death,"

"That's right, maybe the new car is already under development. And it overlaps with Ep's positioning. As a result, Ep now has five-year cashback and half-price car payment. They felt that their car was no longer selling, so they did it. Such a crappy business model.”

"Oh haha, after hearing what you said, why do I feel so miserable about Zhengxin?"

While everyone was talking about it, the reporter hurriedly asked into the microphone: "Mr. Ma, you are the leader of the domestic Internet business, and you are also regarded as a spiritual mentor by many entrepreneurial young people. Everyone knows that you are very knowledgeable in the field. You have a unique perspective in the analysis of internal projects. Since you think Zhengxin’s car-sharing project cannot be successful, can you give us a detailed analysis of why this project cannot be successful?”

Lao Ma crossed his legs on the stage and said, "There was a lot of talk just now, and I vaguely heard some of it. You want to say that there is no need for Zhengxin's shared car to exist, but that's not the case. Now Beijing, Shanghai, Guangzhou and Shenzhen are It’s actually hard to get a taxi during rush hour, right?

So, Zhengxin is right when he says that shared cars are a complementary part of urban transportation. But the problem is that it is difficult to commercialize this thing and ensure profitability.

Cars are not like fast moving consumer goods. If you want to build some kind of shared bicycle, I think it will actually work. After all, the cost is low and the demand is high. Large demand means that the business model can be replicated quickly, and low cost means easy management.

But what did Zhengxin do? It's a car!

In fact, after Zhengxin announced this project, several executives from the project team and I studied it. In fact, it’s not really research, I just talked about it while eating.

In just ten minutes, we discovered two problems, two problems that destined the Zhengxin project to be impossible.

The current market and our national conditions are here. According to Zhengxin’s current publicity, you only need to download the mobile phone Benben APP to register an account, upload your ID card and driver’s license and pass the review. You can place an order through online reservation and unlock the car without a key. After completing this process, you can successfully pick up the car. Sharing cars seems very convenient, but can this model really succeed in China?

"I can't see it." Speaking of this, Lao Ma showed a strong business sense, "I don't say anything about the process itself."

"But everyone also knows that Alibaba has its own big data. Let me tell you a problem; the problem of difficult parking has existed in China for many years, especially in the first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen with high population density. The city is also the first city where Zhengxin has deployed shared cars.

According to our big data statistics, it is conservatively estimated that there is a shortage of 50 million parking spaces in China. So under this current situation, how to solve the problem of parking fees incurred by users during the use of Zhengxin's shared car network layout? Is it because you use a shared car to solve some of the travel problems during peak periods, so the parking lot will waive your parking fee?

Not to mention other places, according to the current market situation in Beijing, in core areas such as Chaoyang and Haidian, parking fees are about 800 yuan to 1,500 yuan per month, and temporary parking fees are about 10 yuan per hour.

Who pays this fee? Does it come from the user or from the platform? When users leave, the cost of using a car will rise sharply, so it is better to take a taxi. If the platform is launched, then this business will 100% lose money.

If you say that shared bicycles do not require fixed parking spaces, then if the bicycles are parked in remote locations, they will encroach on public resources. Parking casually may also cause illegal parking problems. If this problem is not solved, it will definitely lead to a significant decrease in the efficiency and value of shared cars, and the final result will inevitably be that they will be eliminated from the market. ”

When the first question was raised, Lao Ma immediately raised his hand and asked the second question: "People are all self-interested. But when it comes to sharing, the car is not yours, so what do you do? To ensure that every user takes good care of the car? How can you ask every passenger to try not to damage the car and report the damage to the car in a timely manner?

According to the current solution provided by Zhengxin, it relies on manual inspection by community dispatchers and the integrity rating of Benben APP. So let’s assume that this mechanism can solve the problem of the car’s exterior and interior not suffering major damage, but how do you deal with the interior of the car?

If hidden injuries are not detected, how will you solve the traffic accident caused by it?

According to legal provisions, if a motor vehicle is damaged, the owner, manager, and user of the motor vehicle shall bear liability. Even if the insurance company can provide financial compensation for the damage, how is the above-mentioned legal liability allocated?

Does it belong to the platform or to the users? As before, the responsibility belongs to the platform. This is definitely a high-risk and low-reward business. To the user? Putting aside the issue of whether the user's responsibility can be determined, if you really do this, who would dare to use your car? ”

"Just considering these two major issues together. Zhengxin's car sharing project will definitely not be successful. So you see, this car sharing project is a suicidal business practice.

For Zhengxin’s business layout, neither Alibaba nor TSL will make any adjustments or responses to the existing business. When the time comes, Zhengxin, the shared car company, will die and get involved with us. ”

Destined to die in infancy - Lao Ma’s attitude towards Zhengxin Shared Cars is very clear.