Automotive Black Technology Chapter 1133: : Guide the direction of the industry and create benchmark rules!

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For some time now, Li Fanyu has felt that he has been particularly passive in the field of electric vehicles; whether it is his previous Benben driving assistant, car sharing, or participating in the Dakar Rally. All of them are threatened by the sudden actions of competitors, and then respond and make up for it.

This made him feel a little suffocated.

From its establishment to the present, Zhengxin has been able to make rapid progress relying on the technology in its hands, even in a market that has been completely occupied by foreign capital.

In the field of electric vehicles, which I believe all car companies are at about the same starting point, with huge development opportunities and environment, I feel threats and various problems from all directions all the time.

According to Li Fanyu's way of thinking, if something is not done well, then there must be something wrong with the tactics. But several tactics in succession are formulated for emergencies, which means there is something wrong with one's own strategy.

On the way back from Dakar, he thought about this issue for a long time.

Only after hearing the reports from An Ning and Feng Xin, he finally realized what mistake he had made.

In the past formulation of electric vehicle development strategies, companies like TSL or Toyota have always been the competitive targets. All plans made are aimed at specific models or small-scale markets.

Although I am invincible in such competition with my technology and the resource strength of Zhengxin Group, there are endless competition methods between enterprises. I have fallen into this strange circle and can only continue to accept the threats thrown by my competitors. His own various means have made him exhausted.

Now that he saw the China Automobile Association's guidance and thinking on industry policies in the information in his hand, he finally came to his senses.

Why do you insist on being one-sided?

Even the China Automobile Association needs to refer to the policies of countries with mature automobile industries like Germany, which means that in the Chinese automobile market, the electric vehicle industry is still a blank slate.

If this is the case, why don’t you rely on Zhengxin’s current status to directly stand at the height of the industry and directly make a plan for dominance? !

After thinking about this, he hammered the table hard.

This time, everyone in the conference room was shocked. Feng Xin, who was beside him, thought he had made a mistake somewhere, so he quickly stepped forward to ask for an apology.

"Director Li, I'm sorry, did I say something wrong somewhere?"

Li Fanyu came back to his senses, smiled suddenly, and comforted: "No, just now, I figured out something. It has nothing to do with you."

Feng Xin felt relieved and asked, "Director Li, what have you figured out? About our BMW branch?"

"No." Li Fanyu shook his head gently, "About the entire electric vehicle industry!"

Seeing the confusion on everyone's faces, Li Fanyu stood up and tapped the table with his index finger, "Your weekly meeting will continue. After that, the BMW branch, R&D center, group operations department, and finance department, The PR department went to my office and told me."

After saying that, he ignored everyone and walked out of the conference room with an excited look on his face.

An Ning looked helplessly at Li Fanyu's back and waved to everyone, "Did you hear what Director Li said? Continue..."

Feng Xin has been completely disconnected, "Mr. An, where did I just say..."

……

Li Fanyu’s office is said to be an office, but in fact its function is not limited to a conference room. The office is divided into four rooms, including an office area, a lounge, a reception room and a small conference room.

Li Fanyu's office area and rest area occupy more than 100 square meters. A conference room behind the office that covers all office functions covers an area of ​​more than 200 square meters.

In the conference room at this time, senior leaders of Zhengxin, including An Ning, Liu Qing, Wang Meimei and others who could influence the future business direction of Zhengxin Group, had gathered.

Feng Xin, who now manages half of the BMW branch, is a trembling newcomer surrounded by these big bosses.

"Everyone is here, what instructions does Director Li have?" An Ning was still a little resentful that Li Fanyu disrupted her work as soon as she came back.

Li Fanyu didn't seem to see it. He stood up from the sofa and stood in front of everyone. Without any nonsense, he went directly to the topic: "Everyone is here. Let me talk about some strategic ideas about the future of our group's electric vehicle business. ."

When everyone heard this, they picked up their notebooks one after another.

"Don't remember, this is not an order but a discussion." Li Fan smiled foolishly, crossed his fingers together, and said while pacing: "In the specific operation of the BMW branch, problems have been encountered one after another. ."

Hearing what Li Fanyu said directly, Feng Xin lowered her head, "Director Li, this is because we are not doing things well and we are not working hard enough."

"No," Li Fanyu shook his finger: "This has nothing to do with you. Our Zhengxin business has reached its current level, and hard work is definitely a reason for success, but it is not the main reason. Sometimes, choice and Direction is more important than effort. If the direction is wrong, the greater the effort, the farther you will go in the opposite direction. ”

"What do you mean?" Feng Xin asked, stunned.

"Although the current pattern of the electric vehicle industry seems to be initially established, a set of effective standards has not yet been formed in the industry. Just now when you held a weekly meeting, I reviewed your BMW branch The administrative report found that even the superior authorities were confused when dealing with some specific matters. What does this mean? This shows that under such circumstances, order in this industry has not yet been formed. How ridiculous is it that our energy is still limited to market share?”

Li Fanyu smiled mockingly.

But in fact, no one finds it funny;

"Director Li, what do you mean is that our position is too low?"

“It’s not low, it’s too low!” Li Fanyu waved his hand, “With Zhengxin’s current strength and position and its influence on China’s automobile industry, we can definitely play bigger and do more! ”

"But we have done a lot,"

An Ning knows Li Fanyu's temperament, and she also knows that every time this guy has such an excited expression, he has to invest as much as possible to spend money.

“We have won electric bus projects in more than 70 cities. With the I8, the electric flagship model, we have formed a good reputation and BMW brand positioning among users. With the I3 model, we have been operating in 17 cities. Developing shared car layout.”

"No, no, no, this is not enough. Far from enough!"

Li Fanyu stood still and smiled at everyone, "What we have to do next is to guide the development of the entire electric vehicle industry and set a set of benchmarks and rules for this industry...!"