Automotive Black Technology Chapter 1134: : One month! (Third update)
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While Li Fanyu and a group of Zhengxin executives are studying how to lead the electric vehicle industry, another group of people who are interested in entering this field are also making moves.
In Nantong, which is close to Tiancheng, a group of people who are also interested in grabbing a piece of the new energy field are gathering in the preparatory office of Panasonic Group's battery base.
"Mr. Gujing, this cooperation with your group is a once-in-a-lifetime opportunity for Nantong Automobile. You also know that the domestic awareness of environmental protection is getting stronger and stronger. After the National People's Congress, The government has launched a plan to clean up the high-polluting manufacturing industry, so in my opinion, it is only a matter of time before new energy vehicles become popular. We at Nantong Automobile are backed by your big tree, and we will definitely be able to do it in this field this time. Get results."
After Zhang Yong stepped down, Nantong Automobile was able to live in a state of ups and downs. The leadership changed one after another. However, with the strong development of Tiancheng next door squeezing most of the resources and development space, it has always been tepid. The reform measures made by the three leaders in the past four years have either been stillborn or threatened abortion. In such a situation Under such circumstances, the automobile industry, which was previously highly valued by Nantong leaders, has slowly become a useless industry.
In China, whether it is a state-owned enterprise or a private enterprise, the better it is run, the more government resources it will receive. But on the contrary, the worse the recession, the more cold reception they receive.
So the current position of Nanjing Automobile in Nantong is no longer the same as it was four years ago. But as the saying goes, a skinny camel is bigger than a horse. When Nanjing Automobile was in its glory years, it was also a well-known brand in China's automobile manufacturing industry. Even if the political status cannot be compared with that of Yiqi, and the wealth and wealth cannot be compared with that of Guangqi, don't forget that Zhang Yong, the former chairman of Nanjing Automobile, was the president of the China Automobile Association, no matter how bad he was.
Although there are problems with personal ethics, being able to achieve this level at least means that Zhang Yong's personal ability is not a problem. When he took office, Zhang Yong vigorously developed the electric vehicle business.
Although the idea at the time was to rely on this business to receive state subsidies, due to the convenience of the position at the time, three electric vehicle production lines were left for Nanjing Automobile.
This is the political legacy left by Zhang Yong.
Now that Panasonic Battery has set up a battery production base in Nantong, this political legacy can naturally be utilized. Therefore, Zhou Xiang, the newly appointed head of Nanjing Automobile, immediately focused on this area and discussed cooperation with Panasonic.
The decision to enter the field of electric vehicles is both accidental and inevitable for Nantong Automobile. It was by chance that Panasonic Batteries settled in Nantong. Inevitable, firstly, because Zhang Yong left behind three production lines worth hundreds of millions that can produce electric vehicles. On the one hand, they cannot be idle and rust. The other reason is also because of Zhengxin, a good neighbor of Nanjing Automobile.
Nantong is geographically separated from Tiancheng. In fact, under normal circumstances, with such a big tree as the Zhengxin Automobile Industry Base, it is not impossible for NAC to achieve success in internal combustion engine vehicles.
But unfortunately, there is Zhengxin in Tiancheng.
Zhengxin is so strong that its brand models cover almost all categories except A-class cars. It is naturally difficult to do business with such a neighbor.
Coupled with the uneven distribution of resources within Nanjing Automobile, there is no way to compete with Zhengxin, a good neighbor, without large financial transfusions.
At least that's the case with internal combustion engine cars.
But electric cars are different.
Zhengxin’s current electric car concept is well known across the country and has become more popular, but the product is still thin. Currently, Zhengxin BMW only has two mass-produced models, one of which is the BMW I8. This car is a high-end product that most people can only look up to but have no ability to play with. It is the kind of product that is praised but not popular or has low sales. The other one is the I3. This car has a pretty good reputation in the market. However, this model is an exclusive model for shared cars and is not sold on the market at all.
In such an environment, Nanjing Automobile Group Co., Ltd. saw business opportunities. In other words, it is an opportunity to take advantage of loopholes and steal money.
While the concept of electric vehicles has become very popular, but Zhengxin and TSL are still fighting each other to the death in the high-end market, there is considerable room for development in the low-end market. This is the same as the sales volume of counterfeit products will increase sharply after a popular product on a certain product comes out.
Toyota is actually making efforts in mid- to low-end pure electric products. But for Toyota, a world-leading car company, Nantong doesn't care at this time.
Why?
Because there are only two main technologies for electric vehicles, motors and batteries.
For low-end models, the motor is not even the most important thing. As long as you have battery technology, you can swim in this blue ocean without any hindrance!
Now with Panasonic, Nanjing Automobile sees the feasibility behind this business opportunity.
As a result, Panasonic naturally became Nanjing Automobile's bread and butter and benefactor of rebirth. It is precisely because of this that Zhou Xiang became more and more respectful when facing Furui Ken.
At this time, Zhou Xiang was not the only one in Furuiyan's office. It seems that Furui Ken deliberately wanted to show the depth of Panasonic's customers. He called the heads of more than a dozen companies that had newly reached cooperative relationships to him in one breath.
There were also heads of more than a dozen companies present. The situations and ideas of these companies are similar to those of Nanjing Automobile, and even the attitudes of these people are similar to Zhou Xiang's.
After hearing the translator relaying Zhou Xiang’s flattery, Furui Ken smiled proudly.
"Gentlemen, Panasonic Group has always been positioned as an upstream supplier and solution provider, and is committed to providing the best product supporting services to companies like you. This is our purpose. But at the same time, I believe we The cooperation between Panasonic Group and you is a win-win situation. Panasonic will provide you with the best solutions and hope that you can make products that can dominate the market and provide a shortcut for the development of Panasonic’s battery technology in the Chinese market.”
"That's that. Of course Mr. Gujing doesn't need to say more." After hearing what the translator said, everyone nodded in agreement.
Furui Ken smiled slightly and straightened his shiny hair: "Well, gentlemen, our Panasonic technical team will intervene in your research and development as quickly as possible. I also hope that you can increase research and development efforts and Invest and produce your respective products as soon as possible. I would like to reiterate that this round of cooperation between Panasonic and you is basically non-profitable in the product supply chain. The main purpose is to promote the installation of Panasonic batteries in the Chinese electric vehicle market. Therefore, we have the right to terminate cooperation with companies that are slow to move or are unable to launch their products.”
"Uh," upon hearing this request, the heads of some smaller car companies present hesitated.
"So Mr. Gujing, when you say "as soon as possible", how long do you mean?"
"One month."
Furui Ken raised his eyebrows, subconsciously looked in the direction of Amagi, and said.