Automotive Black Technology Chapter 1140: : Distorted market!

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"Hey, now that I think about it, I came here with joy and left with sadness. As the person in charge of this time, I am really... shameless to go back!"

At Seoul Airport, with the passenger planes whizzing by overhead, Wang Mingxuan often sighed, holding Li Fanyu's hand and speaking quietly.

Li Fanyu smacked his mouth.

What Wang Mingxuan said, he felt that he couldn’t accept it.

Although Wang Mingxuan, the person in charge of the delegation, only talked about the beginning and end of Fuzhou City's international market development plan, basically, that was all about the Fuzhou City negotiation delegation's trip to South Korea.

Why not talk about the process?

There are almost no results, and it is still a rough process.

So faced with such an accurate and embarrassing self-summary, Li Fanyu really couldn't say anything.

"Mayor Wang, you don’t have to worry too much. The failure this time is not because the city did not do well or anything. It is entirely due to external factors. This... I can’t blame anyone."

After thinking for a long time, Li Fanyu persuaded him.

"Hey, Director Li, there is no need to say this. Although this failure was due to competition from many foreign companies, on the other hand, it also exposed our lack of experience. For example, we just wanted to come here to sell Our products are easily targeted. If we had thought of uniting with companies from other regions earlier to form an industrial scale and enter the Korean market with the complete set of solutions you proposed, it might not be like this. ”

Looking at Wang Mingxuan’s sighing look and the disappointed expressions on the faces of the CEOs and representatives behind him, Li Fanyu smiled faintly: “As a master who never forgets the past, I feel that if this trip to South Korea can give Fuzhou City has brought some experiences and lessons. When leading enterprises in the future, I will always think of this failure. Think about it more and don’t take it for granted. It will not be a bad thing for the future development of Fuzhou City. ."

Seeing that it was already time to board the plane, Li Fanyu, who felt that he had said a bit too much, shook Wang Mingxuan's hand vigorously, "Okay, Mayor Wang, it's getting late. Let's board the plane. Let's turn this around After settling the matter, we will return to China immediately. If we have time before then, we will have a good chat."

Wang Mingxuan hesitated to speak, and finally nodded heavily. After saying goodbye to Li Fanyu, Liu Qing and others, he boarded the plane back to China.

Watching the plane carrying the unwillingness and grievances slowly passing over his head and flying towards home, Liu Qing, who was standing at the exit of the airport, also sighed.

"Brother Fan, Fuzhou City has been hit a bit hard this time."

Li Fanyu snorted coldly, "It's not just these companies in Fuzhou City. Qingzi, think about it carefully. If we hadn't dealt with the three companies of Anxin Industrial and Molecular Construction, Zhengxin's trip to Korea would have ended How?"

Liu Qing thought for a long time, shuddered, and pointed to the plane that had gone away: "I'm afraid it will be like them."

"Huh, have you ever thought about it? When we come this time, we bring more than just the ZXLS-1911 product. Our Qingtian series of universal fire fighting platforms have been sold out. For the local firefighting units in South Korea All the sales were suppressed. Technically speaking, there is no sales of any heavy fire truck currently in use in South Korea. What is the reason for this loss? How much? ”

Liu Qing pursed her lips, "Brother Fan, what do you mean..."

"This time, failure is doomed. South Korea's market capacity is too small, and foreign capital from Japan and the United States has entered for too long, and has fundamentally dominated the existing market. Even for such a Hong Kong Fuck, there must be state support behind these companies. But we just broke in through such a simple platform created by Fuzhou. This is not a competition of magnitude at all. Cities, competition against state machinery.”

Liu Qing gritted her teeth and said, "Damn, I wonder how could this happen."

Seeing Liu Qing gritting his teeth and looking unconvinced, Li Fanyu patted him on the shoulder and said, "Okay, don't think about it. It's not a gentleman not to take revenge. Take good care of your power company. Your products will face a lot of competition in the future. We don’t want such a result next time.”

"Yeah!"

Liu Qing seemed very confident about this request.

……

The reason why Zhengxin Dynamics has to delay the negotiation team to return to China is because there is still some finishing work to be done on the previous business.

Because Zhengxin has not yet entered the Korean market in essence, it is impossible to sell the equipment and then leave easily. It was also because Li Fanyu was stimulated by this round of negotiations and had made up his mind to explore the Korean market.

In fact, for Zhengxin, the Korean market is not an easy nut to crack. What kind of company is Zhengxin?

Car companies!

In the Korean market, there are not many local car brands. They are relatively famous, and there are only a few that can be counted; Hyundai, Kia, Daewoo, Ssangyong, etc.

However, these four brands account for 70% of the Korean market.

Like the Korean economy, the development trajectory of Korean automobiles is quite tortuous. Crashes have occurred repeatedly during previous financial crises and political turmoil.

But even during the crisis, Koreans developed the consumption habit of "protecting local enterprises." This is not just about cars, it covers almost every level of consumption in South Korea.

Whether it’s movies, cosmetics, or electronic products. In the Korean market, localized products are always the most popular among Korean people.

With such consumption habits, it is understandably difficult to enter such a market.

However, in sharp contrast to this mass consumer market, South Korea's industrial products are forcibly divided up by a large number of foreign companies. Let’s talk about several representative fields of Korean industry, including shipbuilding, heavy equipment, automobiles, electronics, communications, construction, and chemical industry.

Among these industries, the production equipment of Japan and the United States competed with each other, kicking local companies out of the game long ago, and they were determined to conquer South Korea.

Such a market is actually distorted.

What does it look like?

It's like a small town. The residents in the town are proud to eat the rice grown in the town. But the rice in this town is cultivated with seeds from other places, cultivated with farm tools from other places, and harvested by people from other places.

It is different from China's "infrastructure cancer". If anything is missing in the first and second production links, it will feel uncomfortable, but it is different from not paying attention to the localization of market products.

The Korean market belongs to that kind of...fake support.

Such a market is difficult to operate.

But after conducting a thorough investigation and understanding the entire Korean market, Li Fanyu, Liu Qing and others saw a glimmer of business opportunity.