Automotive Black Technology Chapter 1141: : High-profile declaration of war!
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"The automobile market aims at high-end, and the equipment market enters competition!"
Late at night, in the hotel where Zhengxin and his party were temporarily staying, Li Fanyu patted the rolled-up documents in front of him and said loudly to Liu Qing and everyone in the marketing department with red eyes.
South Korea's automobile market has formed a product camp covering all mid- to low-end products from Daewoo, Hyundai, Kia and Ssangyong. However, because its domestic car-making philosophy is more practical and relies heavily on foreign technology and manufacturing processes, it has never become a big success.
The most fundamental manifestation is that this country's independent car brands cannot produce a truly high-end product.
In fact, both Hyundai and Kia have made articles and made repeated attempts on high-end flagship products. However, due to various constraints, as well as the lack of manufacturing technology and automobile culture, they all ended in failure.
The most direct manifestation is the modern twists and turns of the high-end road.
In fact, Hyundai has been making efforts since 2008 and launched a high-end rear-wheel drive platform. Since then, Genesis, Genesis Coupe and Equus have all adopted this rear-wheel drive platform. But to be honest, this rear-wheel drive platform still has a big gap compared with other luxury brands.
So the first generation of high-end products almost all ended up with a dismal market performance.
In 2012, Hyundai once again reformed its high-end products. Technology began to appear in sync with the world's latest technology, 8AT transmission, 3.0, 3.3, and 3.8V6 engines began to be directly injected, and a 5.0L high-end V8 direct injection engine was launched.
However, the second-generation Equus still failed to dominate the Korean market and take advantage of the competition with established luxury first-line camps such as Mercedes-Benz Europa League. Even facing the second camp of Toyota Lexus, Infiniti, and Acura, they have no advantage at all.
In 2014, Hyundai went all out to launch the second-generation Genesis.
To be honest, the overall level of this car has indeed reached a high level. For example, high-end models have begun to use large-displacement self-priming engines to match four-wheel drive structures. Technically, they include lane merging assist, lane departure warning system, ACC adaptive cruise, panoramic camera HUD head-up digital display, interior ambient lighting, and practical Harman Kardon audio. Its audio brand Lexicon.
Don’t underestimate Lescon, which is not well-known. This brand has always been highly focused on recording studios and effects manufacturers. Mercedes-Benz's Maybach, the top model, uses this brand.
This brand also appears on Zhengxin Group’s current top model, the X-car Chunjun.
Frankly speaking, the second generation of Genesis is a very high-level luxury car. It is the best product that Hyundai Motor can produce.
However, it is still inconsistent. Since the Hyundai brand has always been pragmatic and practical in South Korea, it cannot support such a high-end model.
Furthermore, because the manufacturing process is controlled by others, it does not have its own system and unique technology. Therefore, the price of the second-generation Genesis has not been able to be reduced. In terms of price, this product has no advantage over its competitors.
So in the Korean market, this car achieved annual sales of 1,200 units.
When Hyundai entered the Chinese market ambitiously, trying to get a bite of this piece of fat that everyone can take a bite of, this model's performance was even more unsatisfactory due to low awareness.
After three years of sales, the total sales volume has not reached 800 units.
Similar to Genesis, there are also Kia's K9 and the twin Lester known as the "Goli Ben".
However, the popularity of these two products has little to do with the market. One of them ruined himself because of the desperate pricing, and the other was because he took the wrong approach and engaged in power development with Mahindra of Inzhu - a combination of weak and weak. Isn't this funny?
In short, the current overall situation of the Korean automobile market is that the middle and low-end markets are seamless, and the market for high-end models is wide open.
Li Fanyu just wants to do the latter part.
In the field of special vehicles and equipment, the situation faced by Zhengxin is similar to the situation encountered in this negotiation meeting. If you enter this market, you will basically follow a group of Japanese companies and fight against American companies.
Zhengxin has technology, but Li Fanyu doesn’t believe it. If Zhengxin has its roots here and cooperates with the support of some domestic brother companies, it will not be able to crack this walnut shell!
Since the place is lost, it must be found where it was lost!
This is Li Fanyu's way of doing business and being a person - it's so rough and direct.
The day after the Fuzhou Korean Business Fair ended in total failure, Li Beomyu held a press conference at the Trade Center through the local embassy.
At the press conference, he announced in a high profile that Zhengxin Group would expand its presence in the Korean market. In terms of mass-produced vehicles, representative models that are currently selling well in the Chinese market will be imported into the Korean market. It may also set up a production base in South Korea and launch high-end models specifically for the Korean market.
In terms of special equipment vehicles, Zhengxin Power Company has set up a branch office in Wenchang-dong, Seoul, South Korea today. It is fully responsible for the after-sales work of current customers and follow-up, including but not limited to Zhengxin Tengshi heavy-duty tractors and Qingtian series firefighting universal platforms. , Sanshen, Poseidon H series high-power diesel engines, and the development of the Korean market for Shanshen mine trucks.
The press conference itself seems to be a layout made by Zhengxin Group for the Korean market, with some explanation and emphasis. However, because of the location of the press conference, the scene had a slightly different meaning.
In addition to personnel from the local Chinese Embassy in South Korea and some media from China and South Korea, most of the people who came to attend the press conference were fellow travelers.
After seeing Zhengxin make such a big move after just experiencing a "joint suppression", some people felt uncomfortable. In the rush to digest the huge amount of information contained in Zhengxin's press conference, the atmosphere at the scene seemed quite dull.
With different thoughts, even the applause was not enough.
But Li Fanyu didn't care.
This conference is not held just to make people happy.
“We extend our hands to the world and hope that the world will open its arms to us. Zhengxin has never given up on exploring overseas markets and seeking broader cooperation opportunities. This time, we will also use mass-produced cars and These two legs of special vehicles have blazed a bright trail for our Chinese industry in the Korean market! ”
Li Fanyu’s closing words seemed particularly passionate.
At such a time, in such a place, say such words. It is undoubtedly equivalent to a declaration of war by the Zhengxin Group in an unsubtle way.