Automotive Black Technology Chapter 1148: : The patent has been infringed!
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BMW 3 Series, 5 Series.
These two cars can be said to be the two models that Li Fanyu is most familiar with.
Although time and space have changed, there are no more BMW cars in this world, only a Bavarian engine manufacturing plant remains. But every time he saw the blue sky and white cloud propellers of the BMW brand that he had plagiarized, Li Fanyu still couldn't help but think of these two cars in his heart.
But those are all sentiments. The consideration of taking out these two cars at this time is still for business.
In the time and space before the course of automobile history changed, BMW built a fairly heavy product portfolio on a global scale. Including 1-9 series sedans, the X series covers compact to mid-to-large SUVs, and also includes the M series, which is known for its high performance and competes with Mercedes-Benz AMG.
But if you want to say which of these models BMW pays most attention to, then there is no doubt that it is the 3 Series and 5 Series.
Let’s talk about the 3 series first.
The 3 Series is BMW's most successful and best-selling car series. The first-generation 3 Series, factory numbered e21, was launched in August 1975. All models used four-cylinder engines, including 316, 318, 320 and 320i, and were produced until 1982. By the end of 1981, 1,527,256 units had been sold.
Although this model is a relatively low-end entry-level model within the BMW brand, due to its huge sales volume, the essence of BMW is fully reflected in this model;
As the flagship of BMW, the 3 Series has gained the reputation of a "real world car" with its excellent performance and unique driving pleasure, and is considered the leader in the world's compact luxury sedans. And its actual performance is worthy of this title. The capable and stretched body shape and perfect control feeling can completely classify the 3 Series into the ranks of classics.
The 3 Series has both a perfect 50:50 front and rear axle load distribution and a classic layout of front engine and rear drive. This makes its handling performance very good whether it is cornering at high speed or on slippery roads. This axle load distribution, coupled with the classic front-engine rear-wheel drive layout, makes driving this car feel like driving on a slippery road. Commanding a well-trained soldier, all operations can reach a tacit understanding with it.
Born for control, this is what I’m talking about.
In Li Fanyu's view, if you want to set a benchmark for B-class cars in the Chinese market, there are two most suitable models.
One is the A4 and the other is the 3 Series.
Had it not been for the consideration of China's national conditions and the market adaptability of front-wheel drive vehicles, as well as the situation of Zhengxin Company at the time, Li Fanyu might have copied the 3 Series.
So now we need to build a B-level industry standard for new energy vehicles from scratch. Whether from a sentimental or practical perspective, the 3 Series is the most suitable one.
Let’s talk about the five series.
Globally, BMW’s flagship model is the 3 Series. But before Li Fanyu obtained Xapp, if there was any model that brought the most profit to BMW in the Chinese market, it was undoubtedly the 5 Series.
As a model that surpasses the Mercedes-Benz E-Class and beats the Audi A6, among C-class cars, the 5 Series can be said to be an out-and-out successful model.
As a master of adapting to the Chinese market and designing for a sexier wheelbase extension, all the configurations of the 5 Series at that time truly captured the market's pain points. A C-class luxury model that combines sports and business has subverted people's perception of medium and large cars.
It can be said that these two cars can still make waves in today's Chinese market even if Zhengxin already owns the Audi A4L and A6L.
It’s just that Li Fanyu will not allow stupid things like competition among fellow students and internal strife to happen. Now positioning these two cars as electric, this situation will not happen.
Seeing the design sketch given by Li Fanyu, Xu Fufang and others were naturally amazed.
Although Li Fanyu has long been known as the "model library" within Zhengxin's R&D team, he still manages to put one model after another that makes people unable to move their eyes whenever he sees this product as if it is free. Let everyone be amazed again and again,
"Brother Fan, there is absolutely no problem with the design of these two models. Just with these two appearance designs, the sales volume of this car after it is launched on the market will definitely be the same!"
Hearing Xu Fufang's compliment, Li Fanyu smiled proudly: "That's natural. When did we really believe that there was a bad car model?"
"Um, Yinzhu Market..." Someone immediately pricked Li Fanyu's skin.
"Cough cough cough, cough cough..." Li Fanyu felt very embarrassed, "Well, there is something wrong with the aesthetics of those Indian consumers. They only like Sanbengzi and F0, A+ models. There is nothing I can do about it. . Okay, let’s not talk about it anymore.”
Covering up his embarrassment, Li Fanyu picked up the two sketches and said to everyone: "The 3 Series is positioned for youth and family use, so when developing this car, you must keep two things in mind. First, the characteristics of the front-wheel drive E-CLAR platform should be perfectly reflected in this car. My opinion is that the chassis tuning of this car should be left to us. The control feeling of FE events is integrated into it.
Second, the car must be convenient enough. As a model aimed at the young consumer group with the most spending power and the greatest reputation contribution, the 3 Series must satisfy people's needs for home electric vehicles in terms of worry, effort and money to the greatest extent possible. ”
"Understood, Brother Fan." After hearing what Li Fanyu proposed, Xu Fufang quickly took out the notebook he carried with him and began to record the key points.
"The Five Series is relatively intuitive. In terms of demand, it is the same as our A6L. But you must remember that you must not define this car as a purely business model. Zhongda The main core of a class model is comfort, which our A6L does very well. But you have to consider that the power mode of the 5 Series is much more flexible than that of an internal combustion engine vehicle, so I hope. When you see a man wearing a suit, he looks like a gentleman, but when he takes off his shirt, he looks like a beast."
After hearing Li Fanyu’s metaphor, everyone smiled in understanding.
"I understand, Brother Fan, we will make more efforts on the power mode. We will strive to make the 3 Series and 5 Series clearly positioned and have obvious characteristics."
Xu Fufang wrote down all Li Fanyu's requests, then raised his head and smiled.
"Well," Li Fanyu patted him on the shoulder, "Then I'll leave it to you."
"No problem, Brother Fan."
Xu Fufang is full of confidence.
Just when Li Fanyu was about to discuss the two models in depth with everyone, he was interrupted by a phone call from Chen Yuhan.
"Director Li, I just sent you an email. Please read it."
Chen Yuhan on the other side of the phone was a little angry.
"What's going on?" Li Fanyu asked, sensing that Chen Yuhan's mood was not right.
"Our Zhengxin shape patent... has been massively infringed!"