Automotive Black Technology Chapter 1149: : A bunch of tape measure factories!

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Zhengxin Group, in the corridor leading to the top-floor conference room.

"Director Li, this is what our marketing department has collected. It is currently under research and development, and the appearance of the models that have infringed on us has been submitted for review. According to our statistics, including Nanjing Automobile, Victorinox, Denrun, Jianshe The shapes of new energy vehicles that have been submitted for review or have been announced by more than ten car manufacturers, including Sen, Min Dong and Qiannuo, have infringed on our models to varying degrees.”

As Li Fanyu strode towards the conference room, he asked the group of people behind him: "Has the Legal Department launched an investigation? Can these plagiarisms be finalized and actual evidence obtained?"

"Director Li, our legal department has intervened. Judging from the model information exposed by these suspected infringing car companies, our Zhengxin's Mini, A4, I3, I8, and X-car's Junjun, RS , longbow, and powerful arrow are the hardest hit areas for plagiarism.

However, these suspected plagiarism models are definitely copied in terms of overall appearance, but considerable modifications have been made to the details. This kind of lawsuit is not easy to fight, and the proof process is not easy to do. ”

Hearing the report from the Ministry of Justice, Li Fanyu suddenly stopped and turned around to look at the person who just spoke, "Are you saying that we can't win such a lawsuit?"

The man nodded solemnly, "It's not easy to fight..."

Li Fanyu thought for a moment and nodded, "I understand. Have you notified Mr. An of this matter?"

"Mr. An is waiting for you in the conference room." Chen Yuhan behind him replied immediately.

Looking at the application materials for new energy vehicles from several car companies in her hand, Li Fanyu snorted coldly, led a group of people behind him, and strode towards the top floor again.

Top-floor conference room.

Seeing Li Fanyu leading a large group of people in, An Ning stood up from her seat.

Li Fanyu didn't talk nonsense, "What do you think about this matter?"

"Trouble."

"How do you say it?" Li Fanyu asked.

“Zhengxin has been targeted by a lot of tape measure manufacturers. In the future, the streets will be filled with cars that look similar to Zhengxin models, but have varying quality. Whether it is Zhengxin’s model recognition, the sales of the infringed models, and the brand It will definitely be affected in the minds of consumers.”

Li Fanyu sat down in the first place and waved to everyone, "Everyone, sit down. A plan must be worked out immediately to minimize the impact of this matter."

Everyone sat down in an uproar, and someone immediately started to come up with ideas.

There is talk of identifying the spare parts suppliers of infringing vehicles and blocking their production resources. It is said that all vehicle crash tests in China are currently conducted at the Zhengxin test track, and any infringement will be stuck in the crash test. There are also those who say they will directly use legal means to protect their rights and file lawsuits with more than a dozen companies.

The more Li Fanyu listened, the more irritated he became.

It is true that Zhengxin currently has in-depth cooperative relationships with the best auto parts suppliers in the country. But things like card distribution will definitely be pushed to the forefront if word gets out.

After all, it was because of this that I and Xu Guangsheng got into a big fight, and everyone in the industry knew about it. Now that you are becoming bigger, and in turn use the methods you once despised to restrict and suppress other car companies, then no matter what your intention is in doing this, you will be despised

The card test has the same principle. Zhengxi has more resources in his hands. If you are really shameless and want to restrict the development of any car company, then Li Fanyu has many ways.

It’s just that today’s righteous beliefs are different from those of the past, and our actions are naturally subject to many constraints.

Let alone a lawsuit, the people from the legal department have made it clear enough just now. With this level of infringement, a lawsuit will take forever. By the time the ruling came out, the day lilies were already cold.

It is not that Li Fanyu has never seen such a thing.

In fact, long before we built cars and the history of cars had not changed, there were two companies that relied on plagiarism.

That’s Zotye and Lufeng.

Zhongtye won’t talk about it, Q5, macan, it is an imitation of a six. Lufeng was not willing to give in too much. It forced the Land Rover Range Rover Evoque to take a commission from the price increase at the beginning of its launch, and then forced it to sell it at a 30% discount. In the end, it even failed to sell at a 30% discount, so it had no choice but to replace it.

The plagiarism was so arrogant, didn’t the original car manufacturer sue?

Of course I sued.

But in China, the protection of intellectual property rights... can only be talked about as a joke, never take it seriously. The time cost and money invested in fighting such a lawsuit are quite huge.

In the end, you may not win.

For example, in the previous time and space, Chevrolet Spark sued Chery QQ for plagiarism. The appearance, temperament, positioning and price of the two cars almost completely overlap. When Chevrolet lost hundreds of millions of dollars because of this, it was simply borrowing from the original.

But the lawsuit lasted from the beginning of 2003 to the end of 2004, and Chevrolet lost in the end.

This is embarrassing.

In China, protecting intellectual property rights is really difficult.

It turns out that Li Fanyu found it quite funny when he thought of these things. But now that it was his turn, he truly felt the deep malice coming from this society.

"Director Li, I have seen all these models one by one. The appearance of these cars is indeed too similar to many of our products. But I don't think it will cause much damage to our current interests."

At this moment, a manager from the marketing department said something.

"How to say it?"

"First of all, there is a huge gap between the overall effect of these cars that are copied and the car itself. They copied some of our very successful models, but they were afraid of leaving evidence behind, so they also made a lot of changes themselves. These changes , so that Zhexi's models without exception project an incongruous low feeling, which further strengthens their positioning as a cheap car.

Furthermore, there is a huge price difference between the cars being copied and the car itself, and there is no direct competition at all. Potential users of these models of ours will not switch to these copycat cars just because they are copied. ”

Li Fanyu looked deeply at the speaker, "But in the long run, these copycat cars have lowered our brand image. It is inevitable that we will refuse to buy the copied models and switch to other brands. This loss is I considered it."

"Yes, but you also said that it is a matter of time. We still have time." The man stood up and said.

"What time?" Li Fanyu asked.

The man spread out all the plagiarized materials and pointed to the places where he had figured it out, "These cars are all core components supplied by Panasonic. The most effective way to solve the problem is to find the root cause. As long as this is solved, These clowns... naturally disappeared."

Li Fanyu raised his eyebrows and grasped the key point.