Automotive Black Technology Chapter 1159: : My mentality is broken!


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After four years of development, Zhengxin has built its own sales network.

In the past four years, Zhengxin has built more than 50 super-large experience flagship stores in first-tier cities across the country based on its online sales platform. These flagship stores are equipped with all Zhengxin sub-brands including Audi, Volkswagen, X-car and Xfan men's clothing, forming a huge product sales lineup of all levels and models plus peripheral derivative brands.

In addition, Zhengguang 4S stores, which were previously jointly built with Guangqi across the country, are also the main channels that contribute to Zhengxin Group’s turnover.

With Li Fanyu's order, Zhengxin and Guangqi Beiqi Alliance's electric models launched a vigorous launch promotion campaign in these sales terminals.

Unlike those car companies led by Nanjing Automobile Co., Ltd., they have made a lot of noise but have not made any noise. Although they have announced the launch of models, there are no actual cars in stores. Within the sales channels of Zhengxin Alliance, a large number of real vehicles are displayed on the booth!

Although buying a car still requires waiting, paying a deposit in advance and waiting for production and delivery, customers can enjoy a highly free test drive experience when they come to the store!

Every sales terminal of Zhengxin is already crowded with people.

Zhengxin’s consistent style is to maximize the resources at hand.

In those first-tier cities where basic electric pile networks and shared car networks have been built, people were surprised to find that several models that Zhengxin Alliance had just announced to be offline actually appeared on the car-sharing service page for users to use. A car-sharing channel with a full range of free test drives!

……

“Wochao is awesome!”

Li Meilin was very excited on her way to get off work,

Originally, at the moment when Zhengxin Alliance’s electric cars were announced to be offline, he was struggling inside. For someone with difficulty choosing, having so many choices suddenly appear is absolutely painful.

However, after a detailed comparison between several models of the Zhengxin Alliance and other electric vehicles on the market, he gradually came to a conclusion.

Whether it is in terms of battery life, in-car configuration, or the completeness of the infrastructure, the cars owned by Zhengxin Alliance have absolute advantages.

For example, although the 3 Series and 5 Series of Zhengxin are more expensive, the internal configuration and various technologies used in the car are far superior to those models based on Panasonic battery technology.

And if you want something cheap, the models of Guangqi and Beiqi are also not bad! Just by comparing the data horizontally, in terms of vehicle endurance, the models under the Zhengxin Alliance completely surpassed other models on the market.

What’s more important is that even though the price difference between the two mid- to low-end models of Beiqi and Guangqi is almost the same, their in-car configurations and the application of new technologies have set them apart from the big-name brands. cut!

Brand advantage, not to mention,

Under such a horizontal comparison, it is obvious who to choose and who not to choose.

Because the unit was busy with work, the leave application form submitted to the leader was returned intact without mercy. But fortunately, he easily made an appointment with a BMW pure electric 3 Series through an appointment after get off work.

Sitting in the exquisite cab of the 3 Series, feeling the surging power of the car beneath him, and shuttling back and forth in the sea of ​​cars, Li Meilin suddenly wanted to cry.

While waiting for the red light, he silently took out his mobile phone and took a photo of the steering wheel of the 3 Series.

"Anyway, I won't be able to go to the subway station often anymore. Ade, those bald people who smell like oil. Ade, those passengers with fat butts and farting passengers!"

"Yah~! FKyou, FKyou! I will never squeeze into the subway again!"

After posting to Moments, Li Meilin quickly turned at the next red light intersection, cheered, and headed straight to the nearest Zhengxin flagship experience store.

Consumers will always be smarter than dealers imagine when they have enough choices.

…………

Nantong City, Panasonic Electronics Branch.

Many car companies that have signed technical cooperation agreements with Panasonic are gathering in Furui Ken's office at this time. After Zhengxin suddenly exerted its power and the four models of the Zhengxin Alliance, covering high, middle and low-end models, rolled off the assembly line, these car companies suffered tons of damage.

Prior to this, more than a dozen car companies have obtained more than 90,000 reservation orders.

But in just one day, this number dropped sharply to 10,000. What’s even more worrying is that a large number of users have already canceled their previous orders.

Such a rhythm makes the leaders of these car companies lose their mentality;

"This can't go on like this! Mr. Furui, do we have to come up with a charter?! Otherwise, we will be doomed before our eyes!"

"Yes, Mr. Gujing! Our situation is not optimistic now, as can be seen from the attention statistics on the Internet. Before Zhengshin took action, the attention of our models was not low. But now you see Look, our Aoxiang E Dong 86’s online attention has dropped by 60%!

The original number of reservations per day has dropped from 3,000 to a few hundred, and is still falling. If this continues, we won’t even dare to go through the listing process! ”

"Mr. Li said yes, our situation is similar. Originally, the feedback from consumers was good, and we still had confidence. But now you see, basically no one cares about it. We all use Panasonic products. As for core battery technology, there is no way to find a solution."

"Baga! What can I do if you come to me? Now that your products have not even been produced, you have lost confidence in the market?" Furui Ken was very angry.

It’s not scary to have no ability. People who don’t want to rely on themselves to solve difficulties and transfer all conflicts to others are the most terrifying!

What’s even more frightening is that these people are actually our allies, and they are the most important part of their plan to lay out the electric vehicle industry!

"Mr. Furui, it's not that we don't have confidence because we haven't even produced the product. In fact, the current market situation has undergone earth-shaking changes. Now if we bite the bullet and start the production line, what will we do if it doesn't work after it is launched? ? Once the production line is opened, it will cost hundreds of thousands and millions of dollars every minute! ”

When Furui Ken heard these remarks, he was already shaking with anger.

He regretted it a little.

When selecting partners, why did we find these guys with little knowledge and no background?

His suppressed emotions finally began to burst out, "We at Panasonic Electronics are only providing you with necessary technical support and battery kits. Isn't your business your own business? If you need Panasonic to do everything for you, then why not?" What do you want? If you encounter any difficulties now, let me solve it for you. If your product is successfully launched on the market, will you take the initiative to share more with me when you make money? ”

A loud roar resounded throughout the office, and Furui Ken had a sudden attack, startling everyone.

Seeing that no one was talking, Zhou Xiang, who had been watching the situation quietly, coughed lightly and stepped forward.

"Mr. Furui, you can't say that. Our R&D process was completely controlled by you before. The person who untied the bell must also tie the bell. Now if a problem arises, who should we turn to if we don't turn to you?

Look, we are all grasshoppers tied to a rope. Panasonic is appropriately lowering the supply price of battery components and reducing our vehicle costs. We still urge Tuhai to build a charging base station network as soon as possible and provide our supporting facilities. As the initiator of the electric vehicle industry layout plan, you have to come up with a charter, right? ”

Just when Furui Ken was rubbing his temples and preparing to argue, his cell phone rang.

The call was from Tuhai Infrastructure.

"Ken Furui, what are you doing? Why hasn't the product layout we agreed to launch today been implemented? Damn it, if your electric cars are not put into the market, who will use our charging base stations once they are built?" ”

On the phone, Gu Changqing’s roar almost broke Gu Jingyan’s eardrums,

Faced with the pressure from both partners, Furui Ken sat down on his chair dejectedly.


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