Automotive Black Technology Chapter 1181: : I think I can try it!

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The tone was thus set.

After the meeting, Li Fanyu returned to his office. After a while, An Ning and Shi Shiran walked in.

When Li Fanyu was engaged in submarine noise reduction research and development, although he was in Tiancheng for a long time, because the confidentiality level was too high, he did not have too much contact with people other than the R&D team, so An Ning I haven't seen Li Fanyu for a long time.

Seeing the beauty enter the door, Li Fanyu stood up and walked over. Without saying a word, he held An Ning in his arms, lay next to An Ning's ear, and breathed mischievously: "Have you missed me?"

"Bah!" An Ning angrily opened his hand that he had skillfully stretched out to her waist, "Don't be so arrogant. You're at work."

Li Fanyu pulled back his hand, "No one else can see it anyway."

This guy really enjoys this kind of office affair.

An Ning pushed the lustful guy away and smiled charmingly, "Okay, I know you miss me. Let's get down to business. Are you really planning to build the Hongqi brand again?"

"Of course!"

Li Fanyu returned without hesitation.

The brand Hongqi does not matter what its commercial value is. In a sense, this is a belief and sentiment that belongs to industrial people.

Zhengxin's strength was limited before, and Hongqi was completely ruined by the two leaders of Lao Beiqi. I don't dare to think about this at all. But now that Zhengxin has the strength and capital, Li Fanyu is willing to give it a try!

It doesn’t matter even if you can’t do it in a short time or even if you can’t make a profit in a long time.

China Industry has gone through ups and downs for more than 30 years. The brand Hongqi largely represents the glory and detours that several generations of industrial people have gone through. And Li Fanyu is willing to bring this brand back to the world. Let this red flag that has withstood the storm fly in front of people again!

An Ning knew Li Fanyu well. Seeing the expression on his face at this time, she knew that this matter had become something that Zhengxin had to do.

"Well, since you want to, then go ahead and do it. However, we believe that we now have the hard power to revive this brand, but if you follow your idea and reshape Hongqi with the E-class car, we will Without this soft power, you need to think clearly about what you do, how you do it, and why you do it.”

An Ning touched Li Fanyu's serious face and said.

"Yes." Li Fanyu gently pressed An Ning's hand and rubbed his face twice, "I know this well. Although we Zhengxin said that we have so many sub-brands and production processes, , but making high-end top-end E-class cars and these are two different concepts."

"Yes, although we have made the world's most expensive car, the Chunjun, before. But it was based on performance and technology. Sports cars and top-level E-class cars have different focuses. If performance is important, then we Do your part. But E-class cars are more about culture and marketing, and we don’t have enough experience in this area.”

An Ning leaned her head over and spoke softly. She enjoyed what seemed like flirting with Li Fanyu, but in reality it was about work.

Just as the two of them were rubbing each other's hair, Li Fanyu's cell phone rang at an inappropriate time. An Ning quickly stood up, told Li Fanyu a few words, then turned and walked out of the office.

Looking at An Ning’s back, Li Fanyu breathed a sigh of relief,

The call... was from Zhou Qingyu.

"Hello? Whisper?"

After the office door closed, he quickly picked up the phone.

"Aha? Are you in Tiancheng?"

……

Amagi International Airport.

Li Fanyu waved as he looked at the charming figure in the crowd who could not conceal his charm even though he was wearing sunglasses.

But what surprised him was that behind that familiar figure, there was a little beauty smiling shyly at him - it was Qiao Ai.

"Hey? Why are you here too?"

Li Fanyu quickly walked up, took the suitcase from Zhou Qingyu's hand, rubbed Qiao Ai's little head and asked.

Qiao Ai has become a topical director in Hollywood since he successfully directed Super Marines. As the youngest director in history, Super Team has achieved amazing box office success around the world. At the same time, it has also made this seventeen-year-old girl a hot topic in Hollywood.

After Super Team became popular, Qiao Ai moved to the United States with her mother. Li Fanyu has been too busy these days and has never contacted the little guy.

So he was very surprised when Qiao Ai appeared in Tiancheng.

After not seeing each other for a few months, Qiao Ai has grown taller, and his original thinness and paleness have also been greatly improved. She was originally of mixed Chinese and French descent, but she became more and more like a doll.

"Fan, I miss you."

Qiao Ai spoke with a strong French accent, holding onto Li Fanyu's waist and raising her face.

Seeing this, Zhou Qingyu shook her head helplessly, "I went to the United States a few days ago, and I accidentally mentioned to Director Zhou and Xiao Ai that I wanted to go back. As a result, this child took care of me and insisted on following me this time. Come here."

Li Fanyu shrugged, took the large package Qiao Ai was carrying, hung it easily on his shoulders, and asked Zhou Qingyu: "Then why are you back?"

"Stay a few days...it's my father's memorial day."

Li Fanyu patted his forehead, made an apologetic gesture, and led the two beauties, one big and one small, into the car.

In the car.

"So, you want to develop the Hongqi brand?"

Zhou Qingyu sat in the back seat and asked when Li Fanyu talked about the recent situation, especially the Hongqi brand.

"Yes." Li Fanyu gently held the steering wheel and returned, "By the way, Qingyu, you are engaged in high-end luxury goods. Do you have any ideas about this type of brand?"

Zhou Qingyu gently held the hair around her ears, revealing her delicate pink ears, "Actually, if you want to be a top brand, there are only two methods. One is the ultimate product. , one is the ultimate marketing."

"Oh?" Li Fanyu looked at the rearview mirror, "How do you say that?"

"Extreme products, as the name suggests, are to make your products unrivaled. Just like Cartier diamonds, if your products are extreme, your reputation will naturally be there."

"What about marketing?"

"There are more marketing methods, but looking at luxury brands such as Chanel and Louis Vuitton, there are only a few types of marketing. For example, Chanel shaped the legend of its founder, Dove, Like LV, Hermès and E-viian, they create stories for their brands, emphasize hand-made products, have celebrity endorsements, or engage in circle marketing. But these are things that Hongqi, a brand with a special history and meaning, can refer to. It doesn’t make much sense. Besides, it’s enough to do both marketing and product well.”

"What if we do both?" Li Fanyu asked with a smile.

"There are few who can do everything well." Zhou Qingyu smiled in return and shook his head.

"I think I can give it a try," Li Fanyu murmured as he looked back at the broad road ahead.