Automotive Black Technology Chapter 1182: : Two red flags!
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After settling Zhou Qingyu and Qiao Ai and promising to have dinner together in the evening, Li Fanyu returned to the group headquarters. After the Hongqi matter was settled, a sense of urgency arose in his heart for no reason.
Zhengxin's work efficiency is very high. Li Fanyu set the general direction in the morning, and the operations department has already started formulating the structure of the Hongqi brand.
When Li Fanyu arrived at the operations department, he happened to catch up with Wang Meimei who was discussing with Liu Miao the candidate for the general manager of the red flag department.
Not long after Zhengxin carried out personnel upgrades, there is now a serious shortage of talents in leadership positions, and Li Fanyu likes to use acquaintances, so who should be appointed as the leader of the red flag department has become a big problem.
According to Wang Meimei's wish, a vice president of the former Zhengxin Marketing Department was asked to go. Seeing Li Fanyu coming, Wang Meimei told Li Fanyu her thoughts.
Li Fanyu looked at the information in his hand and shook his head gently.
"I know Xu Sen. He used to work in the planning department. His ability is not bad, but this person is relatively conservative and is too conservative in many things, especially his marketing style. If we want to make Hongqi a success, what we need is Xu Sen may not be able to meet the demand for a direction that can break Hongqi's previous impression on consumers while retaining Hongqi's heritage."
Wang Meimei was a little embarrassed when her boss overturned her proposal in public, and she immediately turned red.
Seeing her look like this, Li Fanyu patted his forehead gently, "Meimei, I'm not saying there's something wrong with the candidate you recommended, or that Xu Sen's personal abilities are not good. What I mean is, I despise him. Just not suitable for this position."
After Li Fanyu finished speaking, Wang Meimei recovered. She smiled and nodded to apologize, "Director Li, it's true that I didn't consider Zhou Xiang. So, Director Li, do you have any favorite candidates?"
Li Fanyu scratched his head, "As for the candidate, I actually have to say, there is one, but this guy's current position is too important. If I let him come back, he might have to get angry with me."
"Who are you talking about, Director Li?" Wang Meimei asked in confusion.
Li Fanyu paused and said nothing.
……
"Director Li, don't control, don't control! Now is the time when you need me. Of course I have to go back and help you without any hesitation! I can't even pick up a girl in this **** place, I'm going crazy already ! The whole world smells like curry, and my **** is all yellow now! It’s so hot, I have eczema on my balls! I’ve had enough of this place! , I want to go home!"
Yinzhu, Zhengxin Automobile Branch, Li Kai, who received a call from Li Fanyu, was already crying and starting to go crazy.
"If you leave, what will happen to my huge Yinzhu market? Give up the bargain?" Li Fanyu curled his lips on the phone, "I just want to ask you if you have any good ideas for the operation of the red flag auction. . It’s good for you, you actually slapped your nose on your face, right?”
"Director Li, let Xu Sen come! Now that the Yinzhu market has become formal, marketing and management only need to be done step by step. Now that I am here, there is nothing more meaningful to do. Let That guy Xu Sen is here to keep the business, isn’t it what he is good at!”
Seeing that Li Fanyu disagreed, Li Kai started crying when he spoke.
In the past, the Yinzhu market needed to be developed. Although Li Kai's conditions here were difficult, he devoted himself to his work and didn't feel anything. Now that the entire Yinzhu branch is on track, every minute and every second here is a torment for Li Kai, who is full of ideas and likes to pursue freshness and excitement.
In fact, this kid has reported to Wang Meimei and An Ning several times, requesting to return to China to assume his original position as Land Rover CEO.
"..."
Li Fanyu was helpless, "You really don't want to stay in Yinzhu?"
"Director Li, I need a platform to turn everything in my mind into reality. The Indian market is very good. To be honest, mastering such a large international business of the group shows that you value and trust me. But here, I feel like my passion is running out."
Li Kai became serious.
Li Fanyu sighed faintly, "Okay then. Tell us what you think about the operation of the Hongqi brand."
As soon as Li Kai on the phone heard this, he became interested instantly, "Director Li, you are right. If you want to develop the Hongqi brand, you must inject it into the brand while maintaining tradition. Soul and vitality. In fact, I have talked about E-class cars with Wang Rui and others before. Considering the current market situation of E-class cars, it is necessary to give Hongqi a precise positioning. This is first and foremost. ”
"Tell me in detail!" Li Fanyu became very interested after hearing Li Kai talk directly to the point.
“The current E-class car market, whether it is Rolls-Royce or Maybach, is striving towards elegance and solemnity. This is correct, because the main consumers of this class of cars are those aged over 50 years. But we can’t ignore another rising consumer group!”
"Which consumer group?" Li Fanyu asked.
"Young rich people! Now with the changes in various entrepreneurial mechanisms and the explosive growth of the Internet industry, more and more rich areas are getting younger. For example, Zuckerberg, who must die, is in his thirties. We already have such a status. Let’s not talk about foreign ones. Speaking of domestic ones, your good friend Cheng Wenze is only thirty-one years old. This group of people would rather choose a sports car. Will buy a Maybach and a Rolls-Royce? Because it is too old-fashioned and conflicts with their consciousness and style! Think about it, what kind of car does Mr. Cheng drive? ”
Li Fanyu patted his thigh.
I have to say that Li Kai is definitely a genius in marketing!
Cheng Wenze drives a lot of cars, but in his past contacts, Li Fanyu has seen that most of the cars he drives are sports cars or luxury SUVs. The most formal car is just a 2015 Mercedes-Benz R-Class.
Li Fanyu once asked that guy why he didn't buy a business limousine. The guy's answer was... he looked old!
"Director Li, so this is an opportunity! We believe that the advantage of making E-class cars is that we have the most technologically advanced power technology in the world. But our disadvantage is that we do not have such a deep brand history accumulation. Therefore, Why not change the angle and position Hongqi to be more youthful? ”
"What about the old Hongqi's style?" Li Fanyu already agreed with Li Kai's point of view, but he did not want to throw away Hongqi's heritage.
“Easy to handle!” Li Kai chuckled, “One brand, two positionings!”
"Huh? How to say it?"
"Hongqi Youth, and Hongqi Elegance! Distinguish them with style and logo! The youth version is biased towards performance, power and luxury. Elegance highlights Hongqi's own heritage and history!"
After saying this, Li Fanyu had some concerns in his mind.
"I'll go talk to Xu Sen tomorrow. You can clean up for me now and prepare for the delivery!"