Automotive Black Technology Chapter 1183: : Personnel transfer!
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Li Fanyu has seen many examples of dual brand positioning.
Many brands will use similar solutions in order to pursue a broader market or extend their brand positioning. In the clothing industry, there are many cases of this kind of dual positioning.
However, this approach means extremely high marketing costs and production and R&D costs, so it is very rare in the automotive industry.
Li Fanyu has no idea how to activate the red flag now. However, after listening to Li Kai's plan, he felt that it was a good breakthrough.
After making up his mind, Li Fanyu immediately called Wang Meimei and Xu Sen into his office.
Zhengxin’s current personnel transfers are all handled by Wang Meimei. However, the transfer of senior leaders like Xu Sen usually requires review by Li Fanyu or An Ning before it can be made. However, in order to have a procedure and facilitate the coordination of all aspects of work within the group, this matter must go through the Human Resources Department.
Xu Sen was stunned when he heard that he would be transferred to Yinzhu Market.
You must know that although the marketing department of Zhengxin Group is the core department, from a department vice president to the person in charge of the international region, this promotion is not just a small improvement, it is a direct leap forward by several levels!
"Director Li, do you really want me to go to Yinzhu?" Xu Sen thought he had heard wrongly and asked again in disbelief.
Li Fanyu sat behind his desk, looked at him and said, "What, you don't want to go?"
"Yes, yes!" Xu Sen quickly waved his hand and expressed his attitude, "Director Li, our marketing department has been following up for a long time before the Yinzhu Market. I will definitely work hard to do a good job!"
In fact, the Yinzhu market is now on the right track. Whether it is personnel, sales channels, production departments or the popularity of the Zhengxin brand in its country, it has been opened up. The Yinzhu market is different from China, where car companies have complicated interests. After establishing Zhengxin's market position last year with several low-end models through production capacity and marketing methods, Zhengxin has now occupied about 40% of the total new cars in Yinzhu. , becoming the veritable No. 1 brand of Yinzhu Automobile.
During his more than a year in Yinzhu, Li Kai strengthened his cooperation with Yinzhu officials. Two vocational and technical training schools have been established in Yinzhu, as well as an automobile base that gathers local parts supply companies in Yinzhu. Although the investment in these two projects was not small, Zhengxin directly turned its focus on customers and became an officially licensed car brand in Yinzhu, thus further consolidating its market position.
At present, the only thing that worries Li Fanyu in the Yinzhu market is the Zhengxin battery production base that is being jointly established with Beiqi Guangqi.
This thing has low technical requirements for workers, and it is a highly polluting production part, so it requires special attention in terms of management and operation.
Although Li Kai has a wild temper, Li Fanyu is confident in doing things. Now that Xu Sen is more capable but not flexible enough, he will inevitably have to give more instructions.
"Don't worry, Director Li. After going to Yinzhu, I will not change the development plan set by Li Kai for the time being. I will also keep in touch with Brother Kai during this period to straighten out the business in Yinzhu as soon as possible."
As for Xu Sen, Li Fanyu's impression is that he is stable.
If Li Kai were to do the same publicity project, he would probably use a very unique way to minimize publicity expenditures and achieve the desired results - such as the case of single-handedly facilitating the use of the A8L concierge car for foreign affairs.
But if Xu Sen is asked to do it, then this guy would rather spend more money, strictly implement the normal publicity steps, and proceed steadily.
So at this stage, the Yinzhu market that does not need to be further developed is left to Xu Sen, and Li Fanyu is essentially relieved.
If he replaces Li Kai, there may not be any big breakthrough in the Yinzhu market, but there is definitely no need to worry about anything going wrong.
Li Fanyu nodded, told Xu Sen and Wang Meimei to arrange the handover as soon as possible, and then let them leave.
When the two of them walked out of the office, Li Fanyu raised his hand and looked at his watch, only to realize that it was already past four in the afternoon. Originally, I only planned to have a brief chat, but I didn’t want to talk for more than an hour.
For Li Fanyu, time is like a flying monkey with unlimited power. Flying forward whistling, and always jumping off a fixed trajectory.
Unconsciously, I felt like I was running out of time.
I saw Ma Jack saying before that the thing he regretted most was founding Alibaba and messing up his life. Li Fanyu thought this guy was just showing off.
But when he thought about what he had done in the past four years, he realized that except for a few memories of his family, the rest was all work.
From this point of view, Lao Ma occasionally tells the truth - but it is just regarded as pretentious.
Shaking his head helplessly, Li Fanyu stood up gently, took off his coat from the hanger and put it on. After using the internal line to say hello to An Ning that he had something to do in the evening, he left the company first.
In the hotel, two beauties, one big and one small, are still waiting for me to have dinner together...
……
The city in the sky.
Li Fanyu is not only a regular customer here, strictly speaking, he is also the boss here.
Zhengxin There are too many things at home and abroad now, and the demand for them to be delivered is really great. Therefore, Zhengxin Investment directly bought the shares of Tiantian City and used it as an office of the group while retaining the original business model.
This type of investment is operated by An Ning, and Li Fanyu has no interest.
Before entering the hotel door, the sharp-eyed greeter was already trotting over.
"Good afternoon, Mr. Li!"
"Well, good afternoon, thank you!" Li Fanyu nodded to Yingbin and handed the car to Yingbin.
Zhou Qingyu and Qiao Ai had actually been waiting in the coffee shop on the first floor of the hotel for a long time. When they saw Li Fanyu walking in from the door, Byte greeted him.
"Fan! Chou said that the bridge in Tiancheng is very beautiful. Can we go there at night?" Before Li Fanyu could say hello, Qiao Ai hugged her thighs and begged.
Li Fanyu patted her little head, then scratched her nose and said with a smile: "Okay, that bridge is beautiful because of the use of my lamp. But we have to eat before going there Dinner,"
Zhou Qingyu looked at Qiao Ai's obedient nodding and marveled, "It's really strange, Xiao Ai is not so obedient even to her mother. One thing is better than another,"
Li Fanyu raised his chin proudly, "Of course, don't underestimate my lethality against women! I can kill from eighty to eighteen!"
Looking at the stinking look of this guy, Zhou Qingyu pursed her lips and smiled, "Look at how beautiful you are. By the way, Director Ma called just now."
"Oh?" Li Fanyu took Qiao Ai's hand and led them to the restaurant upstairs, "What has Director Ma been busy with recently?"
"He didn't tell you?" Zhou Qingyu tilted her head. ,
Li Fanyu hissed, "What are you talking about?"
"Director Ma is planning a new movie!"