Automotive Black Technology Chapter 1187: : Isn’t this simple?
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At this point, the two product development directions of Hongqi have been decided.
This time Hongqi’s two products can be said to be ground-breaking research and development by Zhengxin. Among models of this level, Li Fanyu did not have much information to obtain from Xapp.
There is only one brand in the APP's car model database, which is Bentley, which fits Li Fanyu's current situation. But the problem is that due to the huge differences between Eastern and Western cultures, as well as the special significance of the Hongqi brand, if Bentley is completely copied, the product will be meaningless.
So fundamentally, these two products of Hongqi require Zhengxin’s own R&D and design capabilities to overcome difficulties.
This is a comprehensive test of Zhengxin’s design capabilities, manufacturing capabilities and marketing capabilities!
After the research and development direction was determined, all the main product designers of the Zhengxin R&D Center were recruited into the Hongqi project team, and a round of top-level product creation journey officially began.
……
On the other hand, after the copyright transfer was settled, "Transformers" had also been raised. Qiao Ai, who had not stayed enough in Tiancheng, was directly recruited by Ma Rao and followed him back to the United States.
Because this movie requires the use of a large amount of green screen and three-dimensional production, Ma Rao needs Qiao Ai's talent to work together to formulate a shooting plan for the movie.
After completing these two aspects, Li Fanyu also started to get busy.
However, unlike in the past when Zhengxin was launching a new car or working on a project, this time Li Fanyu was busy with something special.
In the Zhengxin Group headquarters, Li Fanyu’s office.
Li Kai, who is obviously looking pale after the huge workload these days, but is still in high spirits, is making a report to him.
The content of the report is nothing more than about Zhengxin Hongqi’s upcoming marketing strategy.
In fact, in the field of luxury goods, this kind of circle marketing is very common, and is even used as a natural marketing rule in the sustainable management of many luxury brands. Our two Hongqi products are positioned as E-class cars, so their nature is almost equivalent to luxury goods. Mr. Li, you see, when many luxury brands launch new products or conduct art appreciation activities, they often invite celebrities and wealthy people to participate. Its purpose is very clear, firstly, to effectively transmit brand information and expand customer base; secondly, to make brand recognition more consistent through word-of-mouth; thirdly, as a means of customer retention to promote long-term multiple purchases by customers. This method is undoubtedly very suitable for our Zhengxin and Hongqi. ”
Li Fanyu actually understands the marketing method Li Kai mentioned.
This supermodel, who has been in the fashion industry for many years, has used it twice in Zhou Qingyu's self-operated brand Qingyu Qingluxu and in the Xfan project he helped Zhengxin develop.
Not only that, An Ning had attended some MBA courses before, and he had also read some notes summarized by Sister An. Among them is the concept of circle marketing.
In fact, this marketing method is nothing to say, it just uses a "rich person effect".
"Circle" in a narrow sense refers to the target customer group. But in a broad sense, it can be divided into inner circle layer and outer circle layer.
The inner circle is the customer group that can directly achieve orders, and the outer circle is the group that is affected by these "rich people effect" and can generate word-of-mouth but cannot contribute to sales, or makes a small contribution.
However, the realization of "circle marketing" requires internal and external linkage.
The target customer group is in the inner circle, and the value structure is also carried out around the inner circle, but a large part of the formation of spiritual added value is completed in the outer circle. Relying on the dynamic improvement of market image, although the outer circle is not the target customer group, their word-of-mouth will enhance the psychological value of the inner circle target customers and increase their purchasing motivation.
The plan is definitely a good plan, but for the current Zhengxin, it lacks an opportunity.
Although Li Fanyu is currently the richest man in China on the Hurun Rich List. However, in the four years since its establishment, Zhengxin has developed like a flying monkey. Li Fanyu has given up a lot of things.
In the past four years, Li Fanyu has basically had no extra activities except for work.
The core of circle marketing is to gather a group of "rich people" who can influence the outer circle.
What a pity, Li Fanyu has no contact with anyone else on the Hurun Rich List except Ma Jack!
As for Majek, he has no grudges and no friendship.
It's so pitiful!
Li Fanyu thought sadly and angrily.
As if he could see the resentment in Li Fanyu's heart, Li Kai smiled slightly and took out a promotional page intercepted from the Internet.
"What is this?" Li Fanyu asked curiously.
"Hey," Li Kai smiled coquettishly, "Director Li, our target customers will gather here in more than two weeks. This is a good opportunity!"
Li Fanyu took the promotional page and saw in a conspicuous place written on it - Bazaar Charity Night!
……
"Huh?"
Zhou Qingyu, who had just returned from ancestor worship and returned to Tiancheng City, was asked out by Li Fanyu before she could return to the hotel to recuperate.
When she heard that Li Fanyu actually wanted to participate in the Harper's Bazaar Charity Night, Zhou Qingyu simply couldn't believe it.
She really knows Li Fanyu very well. In her opinion, if Li Fanyu had not succeeded in his career, he had turned Zhengxin Group into the largest car company in the country in just four years, which proved his outstanding ability. , this person is simply the number one otaku!
Zhou Qingyu has been in the fashion industry for many years and has seen all kinds of rich people, but this is the first time for Li Fanyu to do this. This guy, except for necessary business activities, has never been seen attending any parties or parties in the same circle.
Furthermore, as far as Zhou Qingyu knows, this guy has almost no friends within the same class.
This is simply an anomaly in the circle of wealthy people who focus on information sharing and forming a chain of interests.
Now, Li Fanyu actually asked about the Bazaar Charity Night, and Zhou Qingyu immediately thought of a possibility.
"You don't want to use this party for publicity, do you?"
Li Fanyu blushed, raised his hand and pinched Zhou Qingyu's nose, "Can you please stop guessing so accurately? Actually, I want to call for the Hongqi brand. Qingyu, you said this, This...it’s not difficult to go to this party, right?”
Zhou Qingyu was stunned.
She looked at the "shy" Li Fanyu intently for a while, then finally couldn't help it and laughed without caring about the image.
"I said, you are too funny!" After a while, Zhou Qingyu stopped laughing and pointed at Li Fanyu and said,
"You, Li Fanyu, are the chairman of Zhengxin Group. You have topped the Hurun China Rich List for two consecutive years. You are worth hundreds of billions. You are also a name in the fashion circle and have been praised by the fashion queen Wintour. Oh my god. If you don’t come to the Bazaar Charity Night and beg you to go, that’s being reserved. If you want to go and just give out some information, there will definitely be a lot of people coming to the door begging you to go!”
Li Fanyu said blankly, "Really?"
Zhou Qingyu smiled helplessly, took out her mobile phone, stood up and took a selfie with Li Fanyu.
"I had a dinner date with Brother Fan and talked about the situation in remote mountainous areas. Chairman Li Da said that Zhengxin will be committed to charity in the future. Awesome!"
After editing the text and expressions, Zhou Qingyu clicked send and updated her Weibo.
"Hey! Just wait to be swallowed up by the phone!"
Zhou Qingyu wrinkled her nose and smiled slyly.