Automotive Black Technology Chapter 1237: : There are rivers and lakes everywhere in life!
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Since its development, Zhengxin has participated in numerous auto shows of all sizes. Because it is a new car company, it needs to constantly show the group's strength and latest developments in the market. Therefore, from the Frankfurt and North American Auto Shows to the domestic Beijing and Shanghai Auto Shows, Zhengxin participates in five or six shows almost every year.
If there is any difference between auto shows like Geneva and domestic ones, the most intuitive feeling for Li Fanyu is that the purpose is different; in these auto shows participated in in China, manufacturers are more inclined to sell. These foreign auto shows focus more on technical exchanges.
This is not to say that foreign auto shows are not aimed at sales. As long as it is an exhibition, no matter what form it is, the final purpose is to convert attraction into gold coins.
However, these major exhibitions abroad are more likely to attract the attention of big dealers, rather than competing with the big guns of car models and trivial retail users like domestic car companies.
How the marketing methods compare, let’s judge.
In terms of exhibition hall layout and other aspects, the Geneva Motor Show is obviously more fashionable and casual than domestic ones. If the purpose is not to sell casually, then there will not be so much deafening music, and there will not be so many scantily clad car models.
In each exhibition area, there are more strong brand concept displays, mechanical models and on-site demonstrations of some vehicle technologies.
In the exhibition area of Zhengxin, Li Kai is directing the staff of the Hongqi department to arrange the highlight of the exhibition area - Benben vehicle-mounted intelligent interaction equipped with holographic projection technology.
Zhengxin arrived relatively late. While he was working overtime to decorate the venue, the exhibition areas of several surrounding car companies had already been decorated.
The arrival of Zhengxin is the first time in the history of the Geneva Motor Show that a car company from China has participated. So at this time, the Zhengxin exhibition area was already surrounded by many people from other exhibition areas, as well as on-site staff from Geneva car companies.
Hongqi's top-end luxury positioning and more precise circle marketing strategy have made it possible for few foreigners, except for Zhengxin's competitors, to know that Zhengxin has included this Chinese "Rolls-Royce" under its banner.
Few people know the specific information about the Hongqi Elegance and Hongqi Youth models.
It is out of this "ignorance" that people see the unique oriental traditional appearance design of the two models in the exhibition area, as well as those such as magnetic suspension, Benben's visual car butler, and those devices that rely on electricity to maintain operation. The Kuafu IIW12 engine used for display made a roar;
"Oh my god, the technology this Chinese company has is eye-catching! Look, look, this is the first time I have seen holographic projection outside of science fiction movies!"
"Ha, then I guess you must not have watched the "Transformers" that was just released. Did you know that during the filming of the movie, the heroine of that movie died unexpectedly. At the premiere, that A company called OSI Film and Television used holographic projection technology to recreate the heroine and let her take the stage for the premiere ceremony! ”
"Then you definitely don't know that OSI Film and Television is a subsidiary of Zhengxin. And the projection technology they use is the one in front of you!"
"Holy Mary! Look, the interior of that car is like a painting! This is beyond the scope of a car, they are doing art!"
"Wow! Magnetic levitation technology can now be used in cars? Where does this technology come from? Silicon Valley? Or Japan?"
Because Zhengxin’s exhibition area really attracted so much attention that the European Union exhibition area next to it was empty.
Although it has not yet reached media day, these people are not journalists and tourists in the true sense. But even people in the industry are so interested, so when the actual launch date comes, the enthusiasm of the Zhengxin exhibition area can already be seen.
This made Mauper, the CEO of EuroLeague Licon among the crowd, feel uncomfortable.
Looking at the current top luxury car market, Rolls-Royce has become an unshakable powerhouse in the field after a century of development. Although Mercedes-Benz Maybach was founded not long ago, apart from being the inventor of the car, Mercedes itself is a brand that has focused on luxury cars for more than a hundred years. So the position is quite stable.
Before the red flag appeared, Ricoh, the US presidential car owned by Euroleague, was the one that was catching up in the top luxury car camp and won the most eyeballs with its technology and presidential halo.
This time when he came to participate in the Geneva Motor Show, Rickon launched the Rushmore, the latest model that has been developed for three years and combines the latest technology of Eurolink and the essence of the brand, at the auto show in an attempt to win the attention of the world's luxury car dealers. .
According to industry news, Russia's largest car sales agent Rogge also came to Geneva.
A large number of companies have collapsed in Russia due to the combined impact of current turmoil, Western sanctions, falling oil prices and currency depreciation. The previous long-established automobile dealership company Pressman Automobile Trading Company also went bankrupt during this turmoil.
And this Rogge Automobile Trading Company has inherited most of Pressman's "legacy". Currently, this newly established automobile economic and trade company is negotiating globally for brands that are competitive and suitable for the Russian market.
What is Russia?
With the disintegration of the Soviet Union at the end of 1991 and the democratic parties coming to power to liberalize market prices, some officials from the former Soviet Union used various relationships to obtain import and export licenses and quotas to buy oil, petroleum products, and metals in Russia at domestic prices. , non-ferrous metals and rare metals, wood, fertilizers, fur and other raw materials, and then sell them out of the country according to international market prices. Once they change hands, they will make huge profits!
Relying on this method of buying and selling, in just two decades of transformation, Russia has emerged with a large number of new rich people worth billions or even tens of billions of dollars in assets.
Although these people's means and methods of amassing wealth are ugly, it has to be said that the speed at which these people accumulate wealth is astonishing to the world.
Before 2000, no one from Russia was included in the Forbes list of the world's richest people. But by 2003, there were already 17 billionaires on the list. This number ranks fourth in the world after the United States, Germany and Japan.
By 2004, "Forbes" determined that there were 36 Russian richest people in Russia with a net worth of at least US$1 billion, ranking second in the world in terms of the number of billionaires after the United States.
By 2006, this number had increased to 44, and in 2007 it had increased to 53. Khodorkovsky, the president of Menatep Bank, who was named the richest man in Russia by Forbes for two consecutive years in 2002 and 2003, had personal assets of US$8 billion in 2003 and reached US$15 billion in 2004. .
In 2008, the crown of the richest man in Russia was taken by the rising star of Russia's new rich man - Russian oil tycoon Abramovich. His personal assets reached 18 billion US dollars!
In recent years, with the increasing shortage of oil and natural gas resources, not only the number of Russian richest people with personal assets of more than 10 billion U.S. dollars has increased, but also the number of middle-class wealthy people with assets of more than 1 billion U.S. dollars, as well as the number of middle-class wealthy people with assets of more than 10 million U.S. dollars and The number of Russian micro-rich with a million dollars is also increasing.
It can be said that Russia is currently the largest luxury car market in the world outside the United States - of course, not counting China, which has so many invisible rich people.
Before, Mauper had already had contact with Roskov, the president of Rogge Company.
Now, he clearly saw that among the crowd in front of the Zhengxin exhibition area, Roskov was stopping to watch with interest.
Seeing this scene, he walked up directly.