Automotive Black Technology Chapter 1241: : How about acquiring you?
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Li Fanyu has never thought about these things.
In the past, Zhengxin models were invincible in the Chinese market and the international market, and they always adopted the most brutal methods. That is; using the technology he thinks is most suitable and the most affordable price to win.
Relying on the strong processing strength of Zhengxin and various black technologies in Xapp, this method has been tried and tested repeatedly. It also supported Zhengxin from a penniless small car company to a behemoth with a total fixed assets and brand value of more than 800 billion today.
But it is obvious that in the mid-to-low-end market that pays attention to cost-effectiveness, this marketing method is absolutely no problem. However, in the field of top-end luxury cars that pays the most attention to user experience and service, this approach seems embarrassing to the point of blushing.
What Gerald said was not polite at all, but Li Fanyu could not refute this "childishness" and "paleness".
Seeing his face turning green and red, the old knight laughed.
As if he had won a big victory, he held up the black tea and said, "Those who come to the Geneva Motor Show are the most sophisticated groups in the automotive field. Here, whether it is the media or car fans, everyone You are known for being cunning. Don’t be complacent because you have received a lot of attention today. When the media day begins, you will be rewarded.”
Li Fanyu calmed down and said, "Is there any remedy?"
"I just told you that your shortcomings come from your superficial understanding of top luxury. You simply think that listing technology can win the support of target users. This is a shortcoming in your service awareness, business experience and brand accumulation. Remedy can't be done in a short time, or even in five or ten years. Otherwise, do you think I would tell you, my competitor?"
The old man looked at Li Fanyu's increasingly gloomy face and felt extremely proud.
"No."
Li Fanyu thought for a long time and suddenly raised his head, "Maybe there is a way."
"What can I do?" There was a ripple in Gerald's cup.
"No comment!" Li Fanyu smiled slightly.
Gerald curled his lips and said, "Young man, don't be pretentious."
"Whether it's a pretense or not, you'll know soon." Li Fanyu crossed his legs and picked up the black tea, "Now, Sir Gerald, it's your turn. From what you just said, I got In exchange, you can start any questions related to orthodox faith."
He didn’t say anything, and Gerald didn’t bother to ask.
Seeing Li Fanyu's posture of sitting firmly on the high platform, Gerald leaned forward slightly and said word for word: "I have investigated the development history of your Zhengxin. To some extent, China's industry The foundation is much worse than that in the UK.
First question, I'm curious, what's the secret to your development in such a short period of time?
The second question is, if possible, can you replicate in the UK a company that you believe is enough to closely connect the entire country's automobile industry and make it develop and grow! ”
Looking at the old man's eager eyes, Li Fanyu sneered in his heart.
Stop dreaming, silly bird!
My brother relies on black technology that you will never have!
However, this matter is really not something that outsiders should understand.
He nodded and smiled, organizing his words, "As for the first question, it's actually easy to answer. Zhengxin's success today is not due to our technology and R&D strength, nor how perfect our products are.
If you observe the models of Zhengxin from the beginning to the present, you will know that we are not much better than our competitors. Before the emergence of the Zhengxin Industrial Base, the quality and craftsmanship of our cars could only be said to be not bad. Far from good level.
So why can we develop so fast in the Chinese market? ”
He stretched out a finger and said, "In fact, it all depends on the support of my peers!"
"Poof!"
Jelaird turned into a whale without taking a sip of tea and spewed out.
"Are you trying to deal with me?"
The old man was very angry.
"No, no, no." Li Fanyu shook his finger, "Before we appeared, the Chinese market was a market completely monopolized by foreign car companies. In addition, in order to support local car companies, the Chinese government has The extensive inspections and rigid standards allow these car companies to treat our consumers with the worst services, the worst product materials, the worst configurations and the highest prices compared to foreign countries.
The emergence of Zhengxin is just to use normal international market standards and the standards of those car brands abroad to treat our own users. It is this difference that allowed us to build a huge user reputation and consumption stickiness in a short period of time. This is our secret. ”
After carefully digesting what Li Fanyu said, Gerald nodded slowly.
"Indeed, in a market like China, most brands have gone too far. This has invisibly given you Zhengxin many opportunities and a lot of space. This is not a lesson for British car companies. meaning.
The British car market is mature, and the EU's regulations will never happen like China. So, please answer the second question. I'm more interested in that. ”
"Haha,"
Li Fanyu shook his head.
They say I am a teenager, but Gerald is still thinking about revitalizing the British automobile industry.
It can be considered that the sword is not old...
Can Zhengxin’s success story be replicated in the UK?
The possibility is very small!
Why?
Because of the existence of Li Fanyu and Xapp, Zhengxin’s R&D strength is incredible!
What does the incredible R&D strength mean?
Represents lower costs and greater profits. And most importantly...the fastest response to the market!
For other car companies to develop a car, if they adopt a platform and conduct forward research and development, it will take at least a year.
But if Zhengxin gathers the strength of the entire group, this time can be shortened to one month. If we don’t consider the part of supplying another piece to the factory, it will be even shorter!
This advantage is equivalent to that of a swordsman who travels at the speed of light - he can always be the first to distance himself from his opponent, and through constant testing, he can find out his opponent's weakness and strike hard.
"It's not possible, but it's OK."
Li Fanyu glanced at Gerald and said.
"Don't fight with me." The latter's face dropped.
"I say no, because Zhengxin is too unique." Li Fanyu smiled nonchalantly, "I say yes, because... Zhengxin can definitely enter the British market!"
Gerald sneered, "That's an incorrect answer. You know my purpose very well."
"No, that's my answer. In addition, I can also tell you that I didn't have the means to tell you just now."
Li Fanyu stood up from his chair, "Since we believe that we don't have what Rolls-Royce has, why can't we acquire you to make up for it? You know, Rolls-Royce's current market value is only 700 million pounds. The price is not expensive for me. ”
"Swear to God, you are not the first person to have this plan. You know very well about the Rolls-Royce merger before Euroleague. I think you also know who attacked them." Gerald said in a deep voice.
He has no good impression of anyone who has evil intentions towards Rolls-Royce.
Li Fan gave a silly smile, "But I'm different from them. When Euroland acquired Rolls-Royce, it wanted to move away the last vestige of the British Empire's automotive industry. And when I acquired this century-old brand, I wanted his experience. And the system. Even after the acquisition, I can keep Rolls-Royce as it is.
Go one step further and think about it, my dear Sir. What sparks will emerge from the collision between Zhengxin’s technology and Rolls-Royce’s genes?
In addition to these, I also have the ability to re-energize the British automotive industry!
If this acquisition goes through, Zhengxin can successfully enter the European market through the UK. I think this is very good news for the British automotive industry. ”
He walked up to the old man and whispered: "Exchanging a brand for an industry should be a good deal."
Hearing this devilish temptation, Gerald's beard undulated slightly.