Automotive Black Technology Chapter 1242: : If you have money, you can really do whatever you want!
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Acquiring a competitive company that is better than one's own can be said to be the best way to improve one's own standards in a short period of time.
In Li Fanyu's view, if Rolls-Royce can really be acquired, even if it costs one billion pounds, it will not be a loss this time!
People in this time and space may not know this - but they know it very well in their hearts.
In the time and space before the course of automobile history changed, Rolls-Royce did not maintain its identity for such a long time as it does now.
During that time and space, Volkswagen and BMW acquired Rolls-Royce twice. There are many twists and turns in this, but Li Fanyu is very knowledgeable.
At the end of 1997, Volkswagen spent 650 million pounds to acquire the production rights of Rolls-Royce and Bentley cars, as well as two assembly plants in the UK - which was much higher than Rolls-Royce at the time. The value of the business unit.
At that time, almost everyone thought it was a worthless deal. But the head of the Volkswagen Group, Fernand Piesi, insisted on implementing the acquisition.
Just when people thought that Piesi was old and had lost his brain, BMW was very nervous after learning the news.
BMW is a supplier of engines, air conditioners and several other key assemblies to Rolls-Royce. It also holds a 10% stake in Rolls-Royce Aero Engines. The management between the two companies is The layer relationships are also intricate.
In order to obtain Rolls-Royce, BMW, which has always cherished its feathers, not only used its high-level relationships to engage in secret operations, but also abandoned the spirit of the contract and threatened that if Volkswagen took over the two brands of Rolls-Royce and Bentley, it would Stop supplying parts to Rolls-Royce Silver-Seraph and Bentley Arnage.
Volkswagen knows very well that without these things from BMW, they would not be able to produce Rolls-Royce and Bentley cars. It will take Volkswagen at least 4-5 years to develop products that can replace these two models.
In the end, Volkswagen obtained the Bentley brand, two British production plants, and the production rights of Rolls-Royce from 1999 to 2002 from the Wicks Group.
At BMW, it spent only 40 million pounds to acquire the right to use the Rolls-Royce brand after 2002.
It is said that at the time of the acquisition press conference, Volkswagen's chairman Piesi publicly accused BMW's helmsman Peter Braid of being "dirty".
What is interesting, however, is that four years later, Piersi personally designated Bride as the successor to the Volkswagen chairman. Of course, this is beside the point.
In this battle between dragons and tigers, Volkswagen seems to have lost, spending ten times more than BMW.
But it turns out that after acquiring Bentley and briefly owning Rolls-Royce for three years, Volkswagen got far more than this!
During this period, Volkswagen's sales in Europe increased by ten percent.
As for BMW, it increased by nearly 15%!
It can be said that looking at this split acquisition from the perspective of hindsight, both Volkswagen and BMW are winners. Sales of Rolls-Royce and Bentley have increased year after year after changing owners. The advertising value brought to Volkswagen and BMW by these two world's top luxury brands far exceeds that mere few hundred million pounds.
This shows that top luxury cars have a huge boosting effect on the image of a car company - especially in the European market.
So in Li Fanyu's view, being able to win this British brand will bring Zhengxin far more than just armed red flags.
Zhengxin has the capital to enter Europe!
In the detailed discussion just now, he had already figured out Gerald's lifeline.
This old angry young man only thinks about the British automobile industry. Reminiscent of the previous blockage of Euroleague's merger, Li Fanyu believed that he wanted to keep the fire for British cars, rather than truly seeing the value of Rolls-Royce to a car company.
So in his opinion, it is easy to deal with the old jazz who has such needs. After all, Rolls-Royce has been in a downward trend in sales for several consecutive years.
If such a thing happened to Li Fanyu, he thought that he was struggling to hold on to a terminally ill old man, so he might as well give up completely and invest his limited resources in cultivating strong young seedlings.
Obviously, Li Fanyu’s words moved Gerald.
But it is also obvious that Gerald cannot give an immediate reply to such a proposal.
He moved his lips and asked: "Can you really acquire this century-old brand while maintaining the independence of Rolls-Royce? I, I don't understand, what exactly do you want...? I We don’t want the British automotive industry to become a branch of China.”
Li Fanyu smiled slightly, "You are overthinking. The acquisition of Rolls-Royce is mainly to make up for the shortcomings of Zhengxin. I think that in the past few years of our rapid development, we have gained a lot of things, but we have also abandoned them. There are many things. Rolls-Royce's service system is what we lack.
I can assure you that after acquiring this brand, I will not take away anything from it. Instead, I will incorporate the technology that Zhengxin is proud of to bring this century-old brand to a higher level.
As for what I want... Haha, to be honest, I am indeed very interested in the British market.
But compared to the UK, I prefer Europe as a whole, this... third largest car consumer market in the world!
Given the EU's rejection of other countries, I needed a springboard. I think the UK, where local brands have been completely ruined and the automotive industry is in dire straits, should be a good place. ”
Looking at Gerald who was completely lost in thought while holding the black tea, Li Fanyu smiled secretly.
I am not afraid that you will think too much, but I am afraid that you will not think about it.
As long as you think about it, it is possible to succeed!
"Think about it, ser. If you have the answer, you should know how to find me."
He straightened his suit, said a few words, and strode out of Gerald's room.
After exiting the hotel door, Li Fanyu felt completely refreshed!
It’s really great to have problems that you can’t figure out, fragmented ideas, and the feeling of being able to come together in one moment of inspiration!
By the way, after winning back a victory from the arrogant old stubborn, Li Fanyu waved his fist fiercely and cheered himself up.
He couldn't hide his excitement when he thought that a few hundred million pounds would bring Zhengxin a chance to make up for it and a huge opportunity.
"Mom, if you have money, you can really do whatever you want!"
He thought so.
…………
In Gerald's suite.
The old knight finally came out of his contemplation. His assistant and butler has been standing behind him for a long time.
Feeling the existence behind him that even breathed at the same frequency as his own, he asked gently: "Jerry, what do you think of this?"
"Sir, if you are referring to Li Fanyu, then I have to say that this is an overly ambitious guy. He reminds me of Hitler.
If you are asking about the acquisition he proposed, then... For Rolls-Royce now, it is not a bad thing to have a company that can continue to infuse blood as a dependence.
But whether the arrival of Zhengxin can contribute to the British automobile industry requires a certain height and a plan to be formulated - this is obviously not something I can judge, Sir. ”
Jelaird put down the already cold black tea and stretched out two fingers.
Immediately, a cigar with just the right temperature and humidity was handed over from behind.
With the smell of burning matches and the unique aroma of Cuban cigars, Gerald nodded.
"You are right, this is not within my ability. Jerry, help me contact the group's board of directors and Industry Secretary Hamilton."
With a curl of smoke, he stood up from the sofa.
"We need to break the news to them."