Automotive Black Technology Chapter 1245: : Rolls-Royce’s reply!
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"Mr. Mauper, can you explain in detail why you have this view?"
The host has seen big storms before. In the vanity fair of the automobile industry such as the Geneva Motor Show, mutual hostility between brands is nothing new.
After Mo Bo said something that clearly did not take the red flag seriously, the host glanced at Li Kai, who looked unhappy, and then asked calmly.
“First of all, I want to be sure that the Hongqi brand has the technology.
Holographic projection technology and magnetic levitation suspension are both major breakthroughs in automotive application technology this year. However, for the E-class car, this is not the most important thing.
It seems too...irresponsible to put technology that has not been around for a long time and has not yet experienced market testing and performance verification into a top-end luxury model.
As you know, whether a luxury brand can gain recognition does not depend on a certain technology of the car. Rather, it includes a combination of technology, quality, service, brand value, popularity and other aspects.
Zhengxin Hongqi only focuses on technology and ignores other "scientific" concepts. In the field of E-class cars, at least at this stage, it seems to be unqualified. Sir Gerald, do you think I am right? ”
After Mo Bo finished speaking, he looked at Gerald who was sitting beside him and asked as if he was demonstrating.
If it weren’t for Zhengxin Hongqi’s image in front of the public, Li Kai would have fought back!
Now I see that Mo Bo has lost a lot of red flags, and in the end he didn’t even get a chance to speak, so he quit.
Before Gerald could speak, Li Kai said angrily: "All the technologies we use on our products have been strictly tested and guaranteed to be foolproof, so I cannot agree with Mo Bo. Mr. We may have some irresponsible remarks about us. However, as a car company with excellent R&D capabilities and a new competitor in the top luxury car field, I don’t think there is anything wrong with being aggressive.”
Mo Bo shrugged indifferently and ignored him, but stubbornly aimed his gaze at Gerald.
This made Li Kai and Li Fanyu in the audience feel itchy at the base of their teeth.
"Sir Gerald, when I expressed this view to my friends before, you criticized me quite a lot. Now, in front of everyone, what do you say?"
He is still thinking about this.
Jelaird's white beard curled up slightly. He looked at Li Fanyu, who was sitting in the first row under the stage, and then at Mo Bo.
"I agree with most of your views."
The old knight changed his posture, stood up straight and said: "First of all, I think the Elegance and Youth of Zhengxin Hongqi are two good cars. Both in terms of design and the technology they are equipped with, they both make me appreciate it. This Chinese automobile company was impressed.
As far as I know, 80% of the parts for these two products are designed and produced by Zhengxin in-house. This is something that any car company dreams of, but cannot achieve.
This shows the manufacturing strength of Zhengxin from the side, and I am very envious.
A high degree of independent production means better vehicle performance and reliability for top luxury cars. As for those eye-catching technologies, everyone already knows about them, and there is no need to say more about them.
But as Mo Bo said, Hongqi is a substandard E-class car. What failed was that they only built a good product but not a good system. This is a shortcoming in brand accumulation and a flaw in any new enterprise or brand.
But if we use this to conclude that this brand has no future, or even is dispensable in the field as Mr. Mauper said, then it is undoubtedly too absolute. ”
Mo Bo smiled disdainfully: "Mr. Gerald, do you think Hongqi will be a competitor of your Rolls-Royce? If so, then you are too unconfident and have no confidence in Rolls-Royce." The future is too pessimistic.”
"Of course not." Gerald shook his head, "Zhengxin will not be a competitor of Rolls-Royce."
Mo Bo smiled and said, "Then how can you say that I am too absolute?"
"Because during a long conversation with Mr. Li yesterday, he made a proposal. He wanted to acquire shares of Rolls-Royce and integrate Rolls-Royce's service system into the Hongqi brand. And yesterday After discussion by the group’s board of directors, we feel that we can negotiate with Zhengxin on this matter and seek a win-win cooperation method while ensuring that Rolls-Royce’s tradition remains unwavering.”
Gerald said it calmly.
But there was an uproar in the G6 press hall!
"WTF? Did I hear correctly? Rolls-Royce is going to negotiate an equity acquisition with Zhengxin Group?"
"God! What is the origin of this Chinese car company?"
"I don't understand. Before Euroland acquired Rolls-Royce, the first person who was dissatisfied with the merger was Gerald. Why has he changed his mind now?"
"Oh my god, is it possible that one day in the future, Rolls-Royce, the last British car brand, will be classified as a Chinese brand? It is simply unimaginable!"
In the audience, reporters and tourists were in an uproar.
On the stage, the host and the other three guests were also full of horror!
Mo Bo's expression has frozen.
He can't understand what's going on in this world!
The fact that Rolls-Royce once rejected the Euroleague merger is well known in the automotive industry. It is no exaggeration to say that being rejected by Rolls-Royce made Euroleague a laughing stock in the industry for a long time.
During that time, Rolls-Royce has even become a source of resentment in the Euroleague.
But now, they are actually discussing M&A cooperation with a company from China with a total history of only five years?
Mo Bo feels a little confused!
Li Kai on the side also felt that his brain was not enough.
What the **** is going on!
When did Director Li go to Rolls-Royce to discuss mergers and acquisitions without saying a word? !
This is such a big deal!
After digesting it for a while, he realized something.
He quietly gave a thumbs up to Li Fanyu in the audience. He looked at Mo Bo, who had his mouth slightly open and a messy look on his face, and burst out laughing.
This guy!
Practice yourself and dig a big hole for yourself. Then...he was kicked down by Gerald!
What "I don't think Zhengxin will bring changes to the E-class car field..."
Nima, Li Kai just laughed when he thought about what Mo Bo said with his arrogant expression.
If Zhengxin really reaches an acquisition or cooperation with Rolls-Royce, it will undoubtedly completely subvert the top luxury car landscape!
"Ahem," Li Kai suppressed his laughter and said, "Mr. Mo Bo. Mr. Mo Bo?"
He said it twice before pulling Mo Bo back from the mess: "Huh?"
"Excuse me, do you still insist on your opinion now?"
Li Kai asked, suppressing his laughter.